Numair Imran
Head Of Marketing at Datics AI- Claim this Profile
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Bio
Credentials
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A+ Proficiency in Microsoft Office Apps
British CouncilJun, 2005- Sep, 2024 -
Experience
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Datics AI
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Pakistan
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IT Services and IT Consulting
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1 - 100 Employee
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Head Of Marketing
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Nov 2021 - Present
Datics AI specializes in complete product development for businesses and startups alike. We believe in fostering an empowering environment that provides the opportunity to develop, demonstrate, own, and constantly improve one’s work and efforts. Responsibilities include:- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative- Preparing and managing monthly, quarterly and annual budgets for the Marketing department- Web presence revamp including content and aesthetics- Comprehensive brand guideline development- Ensuring brand consistency across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)- Analyzing and crafting customer personas- Identifying opportunities to reach new market segments and expand market share- Coordinating sales and marketing efforts to boost brand awareness and lead generation.
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Worth It Solutions
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United States
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Advertising Services
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1 - 100 Employee
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Strategy Head
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Apr 2021 - Nov 2021
Worth It solutions is a seasoned digital media agency that nurtures brands to make them notable in the digital realm. We draft a highly efficient marketing strategy keeping every little detail into consideration, to streamline the digital presence of brands.Relevant brand: DigiKhata - Single-handedly took their download count from 300,000 to 500,000 and then to 1,000,000+ while increasing app usage time and decreasing the churn rate within 6 months. Identified user journey along with relevant funnels to shrink the conversion blockades. Fully integrated their app with Apps Flyer and a custom Google Data Studio dashboard for detailed and consolidated analytics. Provided storyboards for their more recent advertising. Ran effective campaigns on Facebook, Google Banner Ads, Youtube and TikTok. Managed their Digital Marketing budget of approx. PKR 50 Million+ during this duration.
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STEP
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Non-profit Organizations
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1 - 100 Employee
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Growth Marketing Manager
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Sep 2020 - Mar 2021
STEP is a millennial generation Media Company that focuses on Entrepreneurship and Technology through dynamic and modern content, events, and media across the MENA region.Responsible for leading on digital strategy and execution across all Step brands including Step Conference, Step Anywhere, Step Match, Step Feed, Step+, and various other Step events and products. STEP is a millennial generation Media Company that focuses on Entrepreneurship and Technology through dynamic and modern content, events, and media across the MENA region.Responsible for leading on digital strategy and execution across all Step brands including Step Conference, Step Anywhere, Step Match, Step Feed, Step+, and various other Step events and products.
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Big Beehive
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Pakistan
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Advertising Services
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1 - 100 Employee
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Head Digital Strategist & Group Account Manager
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Oct 2019 - Sep 2020
• Creating and maintaining strategic client media plans (collaboratively with multiple groups both internally and externally)• Utilizing research and planning tools to help generate and support insights and ensure the client is reaching the target audience• Developing tactical components of client media campaigns, such as flowcharts, spreadsheets, and budget summaries• Covering all the aspects from idea, content, design execution to media buying strategy for all digital platforms, such as social media pages, websites, digital storytelling and production.• Pitching creative ideas for new campaigns.• Campaign creation, ad creation, bids & budget management on a daily/weekly basis• Making strategies and programs that help deliver continued growth, leveraging digital consumer research and insights.• Identifying gaps and recommending solutions that improve the performance of current marketing programs.• Build and execute effective strategies to determine the right “data-driven audiences”• Collaborate with team to determine the right content, message and creative for the brands• Coordinating, implementing, and tracking progress on new digital projects and initiatives• Deploy and lead execution of the Digital Roadmap and transformation, primarily in the areas of paid/owned/earned media; data-driven relationship management; the digital path to purchase; SEM and SMMHighlight brands: Cookania, Bake Parlor, Giggly, Royal Fans, Menu frozen foods, Giggly, Mario’s Pasta, Honda, Metro cash&carry.
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Simsum
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Pakistan
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IT Services and IT Consulting
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Service Delivery and Marketing Head
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Jan 2018 - Sep 2019
A vivacious venture of Magnet Holdings catering to the Information Technology Industry. At Simsum, I worked each day to crack the enigmas bewildering the tech circles, to provide innovative solutions to the Corporate, Industrial and Social Sectors. Dealing primarily in Mobile Application Development, Web Development, Software Development, Enterprise Solutions, Game Development and Digital Media.• Managed the development of a Document Management System for the Kurram Tangi Dam Project by drafting requirements, system flows and coordinating with the development team to meet delivery deadline, which generated healthy revenue for the company, helping it meets its quarterly goals.• Directed creatives for marketing campaigns and reviewed copies for numerous clients such as 24seven.pk which helped them successfully break into new markets such as online groceries.
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Bumpin
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United States
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Software Development
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Head Of Marketing
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Feb 2016 - Dec 2017
Bumpin is a location data company and a full-service advertising platform. Bumpin's platform (Proverta) focuses on ad delivery and analytics for multiple ad networks, such as Google, Facebook and Twitter. Bumpin effectively leverages location data to provide better consumer experiences for growth. When dealing with location data, accuracy is of utmost priority, for this Bumpin analyzes and profiles individuals by using exclusive access to rich data from diverse sources.- Revamped the website - Responsible for digital and social media campaigns- Developed product explainers and marketing animations - Finalized the UI/UX for our product- Achieved "Google Partner" status- Constructed multiple "product" case studies - Strategic partnerships with 15+ Digital marketing agencies from EU and US- Designed aggressive KPIs for the marketing team- Client servicing- Quarterly marketing roadmap and client acquisition projections- Worked closely with the CEO, Dr Umer Saif.
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Director Sales and Marketing
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May 2014 - Dec 2015
- Obtained trade licenses with 2 major auction houses in Japan- Renegotiated logistic rates with partner shipping companies - Remote office setup in Japan- Partnered with 3 more banks as their official lease and finance processing center and obtained Indemnity dealer status.- Official used car appraiser for 4 banks.- Yearly road map for marketing efforts- Developed web and social media presence- Designed and produced marketing collateral - Obtained trade licenses with 2 major auction houses in Japan- Renegotiated logistic rates with partner shipping companies - Remote office setup in Japan- Partnered with 3 more banks as their official lease and finance processing center and obtained Indemnity dealer status.- Official used car appraiser for 4 banks.- Yearly road map for marketing efforts- Developed web and social media presence- Designed and produced marketing collateral
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Vahzay (Pvt.) Ltd.
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Software Development
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1 - 100 Employee
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Head Business Development and Marketing
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Jan 2013 - Apr 2014
Vahzay is a software and systems services company started by professionals with more than 40+ years of cumulative experience working with hi-tech companies in Silicon Valley and delivering complex information systems to Fortune 500 companies in the US.• Induction and training of SalesForce for business development and client servicing • Generating quality lead pool for the team to fish into. • Cold calling to arrange meetings with potential customers to prospect for business.• Work with team to achieve sales performance targets. Presenting the product or service in a technically structured way.• Work effectively in Direct & Online marketing techniques and strategy. • Carry out market research, competitor and customer surveys.• Looking after queries of corporate clients. Respond to and follow up sales inquiries by post, email, telephone, and personal visits• Managed Google Adwords and Facebook marketing.
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vBuildIT
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Technology, Information and Internet
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1 - 100 Employee
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Manager Strategic Partnerships
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Jan 2013 - Apr 2014
Subsidiary of VahZay with specialization in ERP and CRM architecture, development, implement, training, feedback and support. Partnered with 15+ local companies during the first year which translated into a revenue inflow of more than 6 Million PKR. As a team we identified opportunities, analysed existing systems and suggested development/modifications for new/existing systems. Our major capabilities, not limited to:- Complex System Software Architecture Design and Development (file and database systems, operating system kernel, compilers, compiler compilers, auto code generation, knowledge based systems, tools development and fault tolerant computing). - Applications design and development (web infrastructure technologies, portals and web applications). - Product Management of application and system software products. - Business Process Re-engineering, translating C-level business imperatives into working processes and IT systems, functional and technical expertise in CRM and ERP system implementation.
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Manadus
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Pakistan
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Business Consulting and Services
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1 - 100 Employee
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Co-Founder and CMO
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Jan 2011 - Nov 2013
Manadus is a practice-based, regional Management Consulting Company focused on partnering organizations in creating sustainable change. We delivers tangible results for local and global clients in a long-term partnership approach by providing change management services in the areas of Strategy, Leadership and Human Performance Management.- Developed creative brand building strategies along with a market position for the product and services- Designed brand identity and collaterals - Identified the brand language for the brand and its audience- Planned strategic campaigns (ATL, BTL and digital) - Built all sorts of visual content from concept to copy writing to production, treatment and execution with the marketing team.- Generated favorable image for brand by conducting PR campaigns, keeping in mind the strategy, goals and budgets - Kept a close eye on digital campaigns and its performance against goals - Monitored, analyzed and communicated marketing activities results- Improved results by studying, evaluating, and fine tuning marketing efforts- Kept CEO in loop by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates.- Handled a team of four highly enthusiastic and creative marketeers.
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Sapphire Renewables: Sapphire Wind Power Company Limited
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Pakistan
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Intern
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May 2010 - Jul 2010
- Handled sales inquires and client servicing. - Identified potential new products and suppliers in China.- Identified new logistic partners - Single handedly developed their website and gave them an online presence which translated into inflow of inquiries and revenue since the first month of being operational. - Handled sales inquires and client servicing. - Identified potential new products and suppliers in China.- Identified new logistic partners - Single handedly developed their website and gave them an online presence which translated into inflow of inquiries and revenue since the first month of being operational.
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Education
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2017 - 2019
Forman Christian College (A Chartered University)
Master of Business Administration (M.B.A.), Marketing -
2007 - 2011
National University of Computer and Emerging Sciences
Bachelors, Business Administration -
2005 - 2007
SICAS
A Level, Sciences -
1994 - 2005
Beaconhouse School System
O Level, Sciences
Community
