Natalie Roberts
Chief Growth Officer at Pencerita- Claim this Profile
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Bio
Sara Storey
I have worked with Natalie in several capacities and she is a marketing Dynamo! She was instrumental in helping me to grow my personal market share and take my business to a whole new level. She has an incredible mind for marketing strategies and I would highly recommend her!
Darian Rausch
Natalie is a connector and a people person! As the Sales Manager for Stewart Title of Austin, I worked closely with Natalie as she helped our teams develop and implement our social media strategy and coordinate many successful marketing events for our company. She's a true professional and I would highly recommend her.
Erin Steinberg
I have been honored and privileged to work with Natalie. She is one of the brightest marketing minds that I have come across in nearly a decade. She understands home building, sales, and marketing like very few others and she gets how to make it all work together cohesively. She always has the ‘big picture’ in mind and gets results in anything she does. She is very motivated, dedicated, and solution driven. Her intelligence, kindness, and passion are a perfect fit for this industry.
Sara Storey
I have worked with Natalie in several capacities and she is a marketing Dynamo! She was instrumental in helping me to grow my personal market share and take my business to a whole new level. She has an incredible mind for marketing strategies and I would highly recommend her!
Darian Rausch
Natalie is a connector and a people person! As the Sales Manager for Stewart Title of Austin, I worked closely with Natalie as she helped our teams develop and implement our social media strategy and coordinate many successful marketing events for our company. She's a true professional and I would highly recommend her.
Erin Steinberg
I have been honored and privileged to work with Natalie. She is one of the brightest marketing minds that I have come across in nearly a decade. She understands home building, sales, and marketing like very few others and she gets how to make it all work together cohesively. She always has the ‘big picture’ in mind and gets results in anything she does. She is very motivated, dedicated, and solution driven. Her intelligence, kindness, and passion are a perfect fit for this industry.
Sara Storey
I have worked with Natalie in several capacities and she is a marketing Dynamo! She was instrumental in helping me to grow my personal market share and take my business to a whole new level. She has an incredible mind for marketing strategies and I would highly recommend her!
Darian Rausch
Natalie is a connector and a people person! As the Sales Manager for Stewart Title of Austin, I worked closely with Natalie as she helped our teams develop and implement our social media strategy and coordinate many successful marketing events for our company. She's a true professional and I would highly recommend her.
Erin Steinberg
I have been honored and privileged to work with Natalie. She is one of the brightest marketing minds that I have come across in nearly a decade. She understands home building, sales, and marketing like very few others and she gets how to make it all work together cohesively. She always has the ‘big picture’ in mind and gets results in anything she does. She is very motivated, dedicated, and solution driven. Her intelligence, kindness, and passion are a perfect fit for this industry.
Sara Storey
I have worked with Natalie in several capacities and she is a marketing Dynamo! She was instrumental in helping me to grow my personal market share and take my business to a whole new level. She has an incredible mind for marketing strategies and I would highly recommend her!
Darian Rausch
Natalie is a connector and a people person! As the Sales Manager for Stewart Title of Austin, I worked closely with Natalie as she helped our teams develop and implement our social media strategy and coordinate many successful marketing events for our company. She's a true professional and I would highly recommend her.
Erin Steinberg
I have been honored and privileged to work with Natalie. She is one of the brightest marketing minds that I have come across in nearly a decade. She understands home building, sales, and marketing like very few others and she gets how to make it all work together cohesively. She always has the ‘big picture’ in mind and gets results in anything she does. She is very motivated, dedicated, and solution driven. Her intelligence, kindness, and passion are a perfect fit for this industry.
Experience
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Pencerita
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United States
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Technology, Information and Media
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1 - 100 Employee
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Chief Growth Officer
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May 2022 - Present
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Founder & Principal
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Jun 2014 - Present
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Mission Mortgage of Texas, Inc.
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United States
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Financial Services
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1 - 100 Employee
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Director of Business Development & Marketing
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May 2014 - May 2015
As Director of Business Development and Marketing, Roberts is directly responsible for implementing and enhancing marketing initiatives while driving forward a marketing strategy and business development plan for new marketing sectors. As Director of Business Development and Marketing, Roberts is directly responsible for implementing and enhancing marketing initiatives while driving forward a marketing strategy and business development plan for new marketing sectors.
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MileStone Community Builders
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Real Estate
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1 - 100 Employee
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Director of Marketing
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Nov 2011 - May 2014
Led a marketing and sales team in positioning the MileStone Community Builders brand to the target market place. Strategized the four Ps of marketing and the implementation tactics to get the message out and bring potential buyers to the community sites. Developed people and programs to effectively position the company with the target clients, in addition to marketing strategies to create a consistent brand message via continuous comparative approach with existing products, and new products coming onto market. Developed written goals, plans, and strategies. Continually monitored and measured the success and progress of these goals, making the necessary recommendations and adjustments as needed. Monitored and oversaw implementation of marketing and sales initiatives, maintaining contact with outside service providers as necessary. Contributed and oversaw design and distribution of promotional, marketing, PR, and sales programs, including flyers, signage, referral programs, advertising and events. Managed advertising deadlines, including newspaper ads, online presence, and magazines. Identified and gathered prospect lists of target market for marketing and sales campaigns Determined budgets for sales and marketing activity to ensure that goals were met, with monthly monitoring on revenue and expenses. Prepared materials and presentations for the Real Estate community and presenters at industry events. Planned events to attract both agents and potential buyers to MileStone Community Builders that thematically supported the brand. Show less
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Central Texas Director of Marketing
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Aug 2010 - Nov 2011
Planned, developed and executed marketing programs to include: direct mailings, social media campaigns, client seminars, online webinars and publicity events. Prepared and coordinated materials for real estate trade shows and promotional activities targeting developers, investors, home builders and owners. Created sales collateral Managed annual budget Administered company client database and managed junior-level marketing personnel Planned, developed and executed marketing programs to include: direct mailings, social media campaigns, client seminars, online webinars and publicity events. Prepared and coordinated materials for real estate trade shows and promotional activities targeting developers, investors, home builders and owners. Created sales collateral Managed annual budget Administered company client database and managed junior-level marketing personnel
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Streetman Homes
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United States
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Construction
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Marketing Manager
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Oct 2007 - Oct 2009
Managed annual marketing budget, creating quarterly marketing plans to include quarterly budget, community specific marketing plans and community specific traffic objectives to support sales goals Implemented Google Ad Word Campaign and tracked results utilizing Google Analytics and Web Trends. Managed CMS for streetmanhomes.com in addition to creating new content. Spearheaded company re-branding project which included solidifying the Company’s messaging and positioning, website redesign, logo refresh and collateral design/production. Produced all product brochures using In-Design. Conducted monthly audits to evaluate effectiveness of various marketing mediums. Managed relationships with external agencies and freelance graphic designers. Identified trends and reallocated budget based on changes in traffic patterns and sales results. Prepared and distributed press releases as needed. Created and maintained Competitive Market Analyses (CMA) on competing builder communities and their product. Show less
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Community
