Experience

Novella Paghera PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder

  • Jan 2022 - Present



NEGRI FIRMAN PR & COMMUNICATION

• Italy
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President Communications

  • Nov 2020 - Feb 2022

• PR Director

  • Feb 2015 - Nov 2020

  Identifying and developing appropriate communication strategies for the agency’s clients.Researching and identifying new tools, techniques and strategies in order to conduct effective media outreach.Leading the PR team to develop and implement communication strategies and objectives through a broad range of media relation channels.Securing media coverage across all communication platforms including print, broadcast, online media, blogs and social media.Handling Media Plan on behalf of the clients in order to maximize their media investments.Overseeing product placement, seeding strategies and social media campaigns.Overseeing talent engagement programs. Supporting the execution of talent dressing and event attendance.Overseeing media amplification associated with key dressing and VIP/talent activations. Maintaining relationships with celebrity stylists, agents, publicists and press.Planning and organizing events. New Business outreach and activities. Show less



TRUSSARDI

• Retail Apparel and Fashion
• 200 - 300 Employee

• Head of PR & Press Office

  • Mar 2012 - Jan 2015

  Strategically managed relations with press and media.Led the PR team.Celebrity endorsements: liaison for talents, stylist, consultants, agencies, press offices. Participated in Media Planning activities in order to maximize coverage through media investments. Planned communication strategies and coordinated communication activities with licensees (eyewear/perfume/childrenswear). Copywriter: Prepared press releases (corporate and product), catalogs, corporate texts, publications. Produced photographic/video materials. Managed sponsorships, co-marketing activities, charity events. Organized events (fashion shows, press days, presentations, store openings and special events). Planned and managed yearly communications budget. Show less

• PR and Press Manager

  • Feb 2009 - Feb 2012

  Handled relations with the International press (corporate and fashion). Coordinated the external PR Agencies (Paris, London, New York) and PR Offices in China and Japan. Followed celebrity endorsements: liaison for talents, stylist, consultants, agencies, press offices. Participated in organizing events (fashion shows, press days, presentations, store openings and special events).



Prada Group

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Corporate PR & Celebrities

  • Jan 2008 - Dec 2008

  Handled press requests and celebrity sample set. Handled product placement/celebrity dressing. Responsible for the press and celebrity database of contacts. Wrote corporate press releases. Prepared and distributed celebrity press clippings and celebrity reports. Participated in the preparation of events and runway shows (Women's F/W 2008, Men's S/S 2009, Women's S/S 2009, Unveiling the Prada Foundation, the Double Club). Handled press requests and celebrity sample set. Handled product placement/celebrity dressing. Responsible for the press and celebrity database of contacts. Wrote corporate press releases. Prepared and distributed celebrity press clippings and celebrity reports. Participated in the preparation of events and runway shows (Women's F/W 2008, Men's S/S 2009, Women's S/S 2009, Unveiling the Prada Foundation, the Double Club).



Industries spa

• Marketing Coordinator

  • Jan 2007 - Dec 2007

  Created material to support brand communication activities. Organized and participated in trade fairs and events. Helped coordinate different company areas: sales office, press office, trade marketing, and different advertising agencies. Created material to support brand communication activities. Organized and participated in trade fairs and events. Helped coordinate different company areas: sales office, press office, trade marketing, and different advertising agencies.



Pirelli PZero

• Milan Area, Italy

• Marketing Assistant

  • May 2005 - Dec 2006

  Participated in organizing sales campaigns and merchandising activities. Handled brand promotions. Organized and participated in trade fairs and events. Participated in organizing sales campaigns and merchandising activities. Handled brand promotions. Organized and participated in trade fairs and events.