Experience

Lunatus - Healthcare

• United Arab Emirates
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Brand Manager

  • May 2021 - Present

  Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. Establish and maintain brand budgets Create, execute, and manage marketing programs and campaigns Focused on achieving brand business objectives in the short and long term. Demonstrate deep knowledge about market research, analytics, and consumer behavior. Work in a cross-functional model with the sales, procurement and regulatory teams. Show less



BioScience GmbH

• Germany
• Medical Equipment Manufacturing
• 1 - 100 Employee

• International Account Manager

  • Oct 2020 - Feb 2021

  * Covering Middle East and Asia regions in addition to Ukraine, Belarus and Australia. * Responsible for the business development part of the business through: - Assessing relative distributors in each country to assign one that best suits our criteria, keep a close follow up on the registration process in the respective country. - Managing existing international distributors through continuous Training and Development, Marketing support, direct involvement to ensure the delivery of BioScience's KPIs and Quality in the market place. * Achieving and exceeding territory revenue plans; maintaining existing customer base through renewals; growing revenues from the existing accounts. * Delivering customer training in the form of training sessions at customers' premises and/or virtually; devising overall strategy for each assigned ''lead'' account. * Participating in account development meetings; and liaising effectively with internal departments like training and development, procurement, finance, and marketing department. Show less



Lunatus - Healthcare

• United Arab Emirates
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Sales and Business Development Manager

  • Jan 2017 - May 2020

  •Managing sales teams of three different business units “Aesthetics & Dermatology, Orthopedics and Ophthalmology” with a team of 8 employees including senior product specialists and two key account managers. •Together with my team, we acquired many high‐profile accounts, generating $1.4M in new business, through strategic digital marketing efforts, sales calls, workshops and events.•Responsible for coaching the team on both product and selling skills following TOT modules. •Launched Fillmed Fillers in the UAE based on market and competitor analysis resulting in over $2M sales in the first year.•Launched the extension line of Bausch&Lomb Pharma as the new line of Opthalmology business with great success.•Create & execute territory business and marketing plans focused on building product reputation, generating sales, gaining a bigger market share and expanding the potential area of business.•Direct coordination with the procurement team to set the annual forecasts based on sales potential and future targets in the marketplace.•Direct cooperation with the marketing team to set up marketing strategies, workshops and conferences along with social media campaigns based on the recent market updates and upcoming events. •Attending international aesthetics’ congresses alongside our sponsored VIP clients to attend our workshops and activities.•Assess and acquire new potential brands that may fit the dynamics of our market place and complete our product portfolio. Show less

• Field Force Supervisor - Retail & Rx

  • Jan 2015 - Dec 2016

  •Managed a team of 5 employees mainly consisting of product specialists.•Established and executed sales processes across UAE•Ensured that the sales teams are always fully equipped with proper product knowledge, selling skills along with all the marketing and branding materials needed to identify the share of their brands in the marketplace.•Identified, influenced and built long term relationships with key strategic customers.•Team landed over 50 new accounts in six months, and launched 8 new products in one year. •Exceeded quarterly sales targets consistently, resulting in several management awards. Show less

• Key Account Manager - Retail & Rx

  • Nov 2013 - Dec 2014

  •Managed a team of three product specialists and five Promoters to visit Dermatologists, Pediatricians, Gynecologists, Internal medicine professionals, and the main group Pharmacy chains in UAE “Binsina, Life, Boots, etc.”•Monitored the execution of marketing plans agreed upon in vendor contracts which contributed to a profitable growth of sales in the area within the defined marketing budget implemented in Merchandising, branding and promotions.•Increased annual revenue of the retail business unit by 20%.•Was responsible for the training programs in group pharmacies to ensure up to date knowledge and main selling points of our over the counter portfolio.•Was responsible for presenting our brands in round table meetings to healthcare professionals. Show less

• Product Specialist

  • Jul 2012 - Nov 2013

  Visited Ophthalmologists, Orthopedics, Dermatologists and pharmacies in the designated territory.Duties:• Achieve agreed budgets and increase the sales achievement in the designated territory by more than 20%.• Maintaining a professional communication with doctors and KOLs.• Identify new potential accounts within the designated territory and be the focal point to include our pipeline in their formulary as the representative of the company.