Nosisa Buthelezi
Communications Manager at Bombela Concession Company- Claim this Profile
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Bio
Credentials
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Media Training Certificate
Vuma Reputation ManagementJan, 2009- Sep, 2024
Experience
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Bombela Concession Company
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South Africa
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Rail Transportation
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1 - 100 Employee
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Communications Manager
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Sep 2018 - Present
My role involves enhancing the Gautrain brand and reputation and increasing ridership through developing, implementing, monitoring, measuring marketing and communications campaigns. I also manage the Gautrain Call Centre to ensure the team responds in an accurate and timely manner to customers via calls, Livechat and social media platforms. Below are some highlights of the work I have successfully executed: • I lead marketing and communication when the Contactless bank card was introduced on the Gautrain system. I created awareness using various mediums. • I was part of the team that that introduced and implemented the Gautrain Rewards for Gautrain customers. Various marketing and communication tools were utilised to create awareness of the new initiative. • I introduced and developed the LiveChat functionality for Gautrain customers and to keep abreast of the evolving technology it was enhanced to BOT years later. • I lead marketing and communication for the Free Travel campaign to increase awareness and ridership. This campaign was the first time of its kind to be implemented at Gautrain to target potential customers. • I conduct media interviews on behalf of Gautrain to increase awareness of the brand. • Continuously monitor customer feedback on the various initiatives in order to provide feedback to the technical team on issues/suggestions on all new functionalities. We also issue communication to customers to address recurring issues via various communication channels. • I develop and maintain relationships with media personnel.
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Nedbank
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South Africa
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Financial Services
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700 & Above Employee
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Communications Manager
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May 2015 - Aug 2018
My role involved supporting Nedbank Retail, CSI and Green Affinities Units in creating awareness about their, services and communicating their value proposition to their target market through external, internal and social media platforms. Some of my main responsibilities included drafting communications strategies that are aligned to the Business Units’ business plans and are consistent with the Nedbank brand. This also involved collaborating with the Marketing team to ensure that the messages are aligned. Other responsibilities involved creating social media awareness, organising media trips, organising media engagements, liaising with media outlets and putting together thought leadership articles.
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Communications Specialist
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Apr 2014 - Apr 2015
Key Responsibilities:• Drafting annual external communications strategies and ensuring they are aligned to the Business Units’ (Nedbank Financial Planning and Nedgroup Trust) plans• Compiling six months and annual reviews for the Business Units to ensure we are delivering on the agreed strategies• Evaluating the communications plans to ensure that it has all the required elements (including: budgets, timelines, key messages etc.)• Building and maintaining business stakeholder relationships to ensure that their needs are met• Compiling quarterly thought leadership articles for Business Units• Creating engagement opportunities between the spokespeople and media personnel to build strong relationships• Monitoring supplier delivery through performance reviews to ensure they are delivering according to the agreed SLAs• Coordinating media events
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Communications Assistant
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Jan 2010 - Mar 2014
Key Responsibilities:• Compiling Communication plans for campaigns/event• Drafting and distributing media releases to media houses• Inviting media personnel to Nedbank events• Compiling interview briefs for our spokespeople• Drafting reports from events/campaigns measuring the outcome
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Graduate Trainee
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Jul 2008 - Dec 2009
Worked on various Retail campaigns including:• Nedbank Music challenge• Nedbank Small Business Seminars• Cheque handovers
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Education
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2017 - 2017
Wits Business School
Management Advanced Programme (MAP), Business Administration and Management, General -
2012 - 2014
IMM Graduate School
Honours: B (PHIL) Marketing Management, Marketing/Marketing Management, General -
2005 - 2007
University of Johannesburg
BA Corporate Communications, Corporate Communications -
2000 - 2004
Westville Girls High School
12
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