Norma Stracener

Founder Managing Partner at Post-Acute Care Planning Services, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Boston

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Deborah Shaoul

I worked and learned under Norma while she was consulting for Care Alternatives Hospice. Her expertise and knowledge of business development is something to aspire to. Her grace under fire, ability to juggle many high stress tasks and gaining the trust and respect of new staff in a high stress environment is admirable. Even though I worked under her a brief time, I learned invaluable tools to be able to develop my career and abilities beyond my position at that time. This is the person that you want telling you how to fix what seems beyond broken, to get your business back to where it has been and then some.

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Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Founder Managing Partner
      • 2021 - Present

      Conducted service gap analyses with targeted branding and messaging presentations to key Boston and Hartford, CT area hospital/health systems, ACOs, and Medicare Advantage Payers designed to build new referral streams, networks, and alliances for Home-based Outpatient Therapy and Live-In Care Provider organizations.

    • Co-Founder, Managing Partner || Director Post-Acute Care Network
      • Apr 2015 - Jun 2021

      Netted $6M savings by decreasing hospital readmissions, narrowing PAC network over 3 years to 8 SNFs and 4 home care agencies. Maintained over 85% network integrity on patient transitions to in-network SNFs and 70% to in-network Home Care agencies. (THONE – Saint Mary’s Hospital)Developed and directed hospital’s post-acute department reporting to CEO and board. Identified, vetted, and launched a regional multi-provider post-acute network. Managed network’s daily operations using enterprise-wide PAC Episode Management Model. (Trinity Health of New England, [THONE] – Saint Mary’s Hospital)Spearheaded system-wide integration plans between key hospital department stakeholder leaders, PAC network providers, and physician groups using a series of collaborative process committees with accountable work plans, actionable data, and quarterly progress reports. (THONE – CT, MA)Network performance saved $1.8M per year. Facilitated PAC Network’s monthly remote meetings of 120+ people, including 18 SNFs and 4 home care agencies, OP Therapy, and Assisted Living Facilities. Meetings covered peer performance reviews data sharing and benchmarking and included administrators, medical directors, geriatricians, case managers, and clinical liaisons. (THONE - Saint Mary’s Hospital). Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Founder / Solopreneur
      • 2010 - 2014

      • Project manager for year-long initiative to form and operationalize new Management Services Organization (MSO) on behalf of 4 chapters within the New York State Advocacy Resource Center (NYSARC). (Health Care Solutions) • Researched and co-developed campaign to launch new Foundation for two Federally Qualified Health Centers. Developed start-up marketing plans to support new health center opening and facilitate payer diversification with the health centers’ participation in Oregon’s safety-net managed Medicaid reform. (One Community Health) • Led organization-wide marketing program, rebranding hospital system, website/intranet. Grew physician liaison team and implemented CRM, service line marketing plans, and productivity models. Project managed facility masterplans opening 2 community walk-in centers, a Sleep Study program, and an ED and ambulatory surgery center renovation. (Lawrence & Memorial Hospital) Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Senior Consultant – Business Development / Marketing
      • 2008 - 2009

      • Developed template for National Marketing Director post. Assessed regional offices' business development plans, reorganized marketing operations, including intake and community liaison teams. • Implemented territory management and accountability model, integrated with regional management and business operations teams to monitor and report direct contribution of community liaisons. • Developed dashboard-based regional roll-up reports showing each market's productivity and trained operations leadership to continue using them, which resulted in driving program volume and revenue increases of 3-5% average per region. Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Director Business Development | Managed Care
      • 2005 - 2008

      Promotion in 2005 expanded managed care role to include business development, marketing, and branding functions for the Non-Acute Care Services division.• Co-chaired cross-organizational, multi-departmental collaborative task force of 30+ people, including C-suite hospital executives, case managers, physician leaders, and quality directors. Designed systemwide discharge tracking analytic reporting model used to inform care transitions from acute IP to post-acute to home. Resulted in a 4% increase in organic volume capture with projected gains of $10M (NPSR) Net Patient Services Revenue. Show less

    • Director of Managed Care
      • 2003 - 2005

      Represented IRF/LTAC hospitals, outpatient satellites, skilled nursing facilities, home health, and hospice services of the Non-Acute Care Division.• Collaborated with system contracting and finance teams to renegotiate all major HMO contracts. Successfully averaged cumulative rate increases of 35-45% over 5-7 year terms generating combined revenue growth of $25million for the division.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Regional Director Commercial Operations
      • 2001 - 2003

      Negotiated traditional payer and risk-sharing contracts with leading Boston-area IPA/ACOs that positively impacted annual net revenues by $3.3 million and exceeded region’s commercial net revenue goals for diagnostic services by 7%

    • Hospital-based Director of Marketing - New England Rehabilitation Hospital
      • 1998 - 2001

      Provided direct supervision and leadership of Marketing and Admitting teams for New England and Braintree Rehabilitation Hospitals.• Improved program occupancy a combined 5-10 Average Daily Census (ADC) for Stroke, Orthopedic, Brain and Spinal Cord Injury, Cardiac, Pulmonary, and Oncology programs, exceeding New England Rehab hospitals’ budgeted revenue and payer mix goals year over year for two consecutive years.

Education

  • University of California, Berkeley, Haas School of Business
  • Arkansas State University

Community

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