Experience

Philstar Global Corporation

• • Nov 2018 - Present

  Oversees marketing efforts for Philstar Global Corporation and its properties, philstar.com and interaksyon.com, reporting directly to the COO.Cultivates partnerships and develop initiatives focused on brand exposure, and platform growth. Leads internal teams in developing new products that best connects with our audience. Directly handles special projects and clients.

• • Jan 2015 - Oct 2018

  Creates and maintains business opportunities for the company.Directly interfaces with clients to better understand their needs, and then proposes media plans to address these needs. Manages projects from end-to-end: from needs assessment to solutions delivery and post-implementation report and learnings.



Leo Burnett

• 1 - 100 Employee

• • Mar 2014 - Jun 2014

  Provides campaign performance analysis for both owned and earned digital media . Supports pitch strategies with insights gleaned from social listening, and industry-wide analysis of competitor efforts, and relevant platformsTools Used: Google Analytics, Radian 6, Facebook / Twitter Stats, Silverfish E-mail data

• • Dec 2013 - Mar 2014

  Handles Digital Strategy for campaign pitches, providing recommendations on platforms, technology, and advertising opportunities for clients. Interfaces with Accounts Team to identify insights to inspire the Creative Team.



K2 Interactive (Asia) Inc.

• Philippines
• Information Technology & Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Nov 2011 - Nov 2013

  A general all-around role, handled key accounts for multiple and varied digital marketing and production requirements. Interfaces with clients Gathers insights, understands requirements Writes project briefs Crafts contracts and media plans Manages projects, resources, third-party suppliers Creates campaign performance reports and provides analysis and recommendations Trains clients in the use of Content Management System (CMS) Projects Handled: Website Development (corporate or e-commerce) Social Media Marketing SEO & Google AdWords Campaigns Display Advertising Campaigns Content Production Video Game Development E-Mail Marketing Tech Development Show less



Bounty Agro Ventures Inc.

• Philippines
• Consumer Goods
• 200 - 300 Employee

• Marketing Assistant - Interactive Marketing

  • May 2011 - Nov 2011

  Handles Digital Marketing for Bounty Fresh Chicken, Chooks to Go, and their other brands. Crafts Press Releases and Website Content Manages Agency Deliverables for Social Media and Web Development Handles Digital Marketing for Bounty Fresh Chicken, Chooks to Go, and their other brands. Crafts Press Releases and Website Content Manages Agency Deliverables for Social Media and Web Development



Oddvertising Concepts Inc.

• Junior Account Executive

  • Apr 2010 - Sep 2010

  Account acquisition and Management Copywriting and Concept Development Account acquisition and Management Copywriting and Concept Development



Sining Bodega

• Business Development Officer / Project Manager

  • Apr 2009 - Apr 2010

  Strategic Consulting Project Management Copywriting Graphic Design Customer Relations Management Strategic Consulting Project Management Copywriting Graphic Design Customer Relations Management