Leslie Norman
Director of Brand Strategy & Digital Marketing at Alphacomm- Claim this Profile
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Bio
Experience
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Alphacomm
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Wireless Services
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1 - 100 Employee
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Director of Brand Strategy & Digital Marketing
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Sep 2022 - Present
The design and digital marketing team oversee various marketing programs, processes, and collateral for various B2B, B2C, and B2B2C brands, including Alphacomm, Quikcell, Bosbos, Telementum, private label, and more. This includes all product design, branding, Brand collateral, swag assets, product packaging, digital catalogs and newsletters, GTM, Webstore customer experience, marketing comms, digital asset manager, email marketing, and thought leadership.
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Sr. Manager of Brand & Product Design
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May 2020 - Oct 2022
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Sr. Graphic Designer, Digital Marketing
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Dec 2016 - May 2020
– Manage digital marketing roadmap – Manage digital marketing channels (e.g. website, web store, LinkedIn and social media to ensure brand consistency – Standardizing the creative look and feel of the web store – Creating a company standard on how we photograph products – Developing brand guidelines – Developing email blasts to support the sales team and procurement – Developing package designs/die lines for new products – Created internal marketing and trade show… Show more – Manage digital marketing roadmap – Manage digital marketing channels (e.g. website, web store, LinkedIn and social media to ensure brand consistency – Standardizing the creative look and feel of the web store – Creating a company standard on how we photograph products – Developing brand guidelines – Developing email blasts to support the sales team and procurement – Developing package designs/die lines for new products – Created internal marketing and trade show graphics – Overseeing and training new designers
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Graphic Designer
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Dec 2010 - Dec 2016
– Developed and Managed Alpha Comm’s two in-house brands Quikcell and Color – Product Developed: Selecting Pantone colors and finishes for new products – Designed email blasts to support the sales team and procurement – Developed package designs/die lines for new products – Created internal marketing and trade show graphics
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Coach
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Visual Merchandising Team/ Cashier
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May 2010 - Sep 2012
– Visual Merchandising – Sales – Loss Prevention – Cashiering – Visual Merchandising – Sales – Loss Prevention – Cashiering
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Signarama
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United States
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Retail
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400 - 500 Employee
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Graphic Designer/ Production
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Aug 2010 - Nov 2010
– Supported the creative director – Created print and logo designs for clients – Production – Supported the creative director – Created print and logo designs for clients – Production
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Education
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Full Sail University
Master’s Degree, Instruction Design and Technology -
Harvard Business School
Management Essentials -
Elizabeth City State University
Bachelor of Science (B.S.), Graphic Design