Experience

Heavengifts

• 1 - 100 Employee

• Design Director

  • Jul 2014 - Present

  - In charge of all brand vision work under the group, including both product brands vision of e-cig and B2B/ B2C e-commerce trade platforms. Work scope mainly covers VI, product packaging, website, social media banner, offline exhibition and etc. Heaven Gifts is one of the the world's largest e-cig B2B e-commerce trade platforms. The emerging Elf Bar lately has grown into the leading e-cig product brand globally - The e-cig industry and the group company's business strategy evolved dramatically over the past 7 years, the design team I led responded swiftly to the dynamics by adjusting the organizational structure, improving the team‘s ability to meet the new policy and business needs, and supported the growth of new businesses from 0 to 1 - Product brands designed： Vapeonly/ Kizoku/ TQS/ Geekvape/ Geekbar/ Ipha/ Zunke/ Digiflavor， B2B e-commerce trade platform： Deepvaping/ flowrsouring/ Foweed， B2C independent e-commerce platform： Buybest， B2C online shop： Amazon/ AliExpress/ Shopee/ Lazada， APP： Vaffle， Incubation platform： DeepinMaker and etc Show less



BlueFocus

• China
• Advertising Services
• 300 - 400 Employee

• Art Director

  • Nov 2013 - Apr 2014

  - Focusing on understanding of customer needs, organizing brainstorm sessions and formulating ideas, meanwhile ensuring that the ideas were fully implemented and the quality of design was controlled so as to delivering satisfactory implementable solutions to clients - The design projects I was responsible during my employment includes: Brazil World Cup peripheral product / Scania China Truck Driver Competition peripheral product / Xi’an City Wall Scenic Spot Souvenirs / Nipponpaint gifts / Longfor Real Estate Spring Festival gifts / New China Insurance 18th Anniversary Celebration gifts and etc. Show less



Lenovo

• China
• IT Services and IT Consulting
• 700 & Above Employee

• stuff designer

  • Jul 2010 - Nov 2013

  - In charge of the packaging design of Lenovo's consumer electronics products (packaging of notebooks/ desktops/ all-in-ones/ mobile phones and peripheral accessories). During my employment, my packaging design of the smart phone brand won the international RedDot award; my design of Lenovo notebook packaging won the International IDEA Silver Award and the International IF Award - Controlled the consistency of Lenovo's brand visual system by continuously improving and updating the brand book, meanwhile to coordinate the agency’s standardized application of the visual system - Participated in the design of Lenovo's first flagship store (Beijing Wangfujing Oriental Plaza store), and was responsible for the design of the in-store navigation visual system and product posters and etc. - Lenovo's design team won the RedDot 2013 Design Team Award, the first Chinese team to have won this honor Show less