Experience

Research America, Inc.

• United States
• Market Research
• 1 - 100 Employee

• Senior Director of Payer Research

  • May 2016 - Present

  In his new role as Senior Director of Payer Research with Research America, Norm will continue to produce high quality, actionable, payer research, using his 30 years of experience with managed markets customers. In the 18 years since Viewpoints founding, he has worked with over 50 companies, from early startups to the largest multi-nations. Viewpoint’s activities within various payer segments include in-depth, one on one interviews, Focus Groups, and Payer Advisory Boards in the U.S. Working along with partners within Research America, it will create a ‘boutique of boutiques’ of companies serving all stakeholders in today’s marketplace. Show less



Viewpoint Consulting, Inc.

• Langhorne, PA

• President

  • Jul 1998 - Present

  Viewpoint Consulting, Inc. is a consulting firm driven by qualitative market research among managed markets decision-makers. Viewpoint Consulting provides consulting services to pharmaceutical and biotech companies, focusing particularly on product marketing to “concentrated buyers” within Managed Markets. Our experts deliver thoughtfully developed strategies and actionable tactics that lead to the rapid review and approval of newly launched products in the managed health care arena. Areas of special interest and expertise are pricing and contracting, formulary access, determining payer value propositions, identifying and establishing relationships with evolving payer decision makers and conducting sophisticated market research studies which result in a deep understanding of customer decision making processes. Managed Care Market Research is at the core of Viewpoint’s strength; conducting primary qualitative research through advisory boards, focus groups and in-depth interviews. Viewpoint has conducted studies in a wide range of therapeutic areas, including oncology, cardiovascular diseases, focusing on various coagulation-associated conditions. Viewpoint was involved in numerous product launches, including Xarelto®, Crestor® and Savaysa®. Our large database of payer decision makers always allows us to draw on those attendees most equipped to provide insights on specific product areas. Viewpoint offers a cost effective and timely deliverable which is a concise, strategic, tactical consulting report describing the reimbursement environment and product specific factors in your marketplace. Show less



Saint Joseph's University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor, Managed Care Marketing

  • 2001 - Present

  Norm conducts a course at St Joseph’s University Pharmaceutical MBA program, Marketing to Managed Care. Norm conducts a course at St Joseph’s University Pharmaceutical MBA program, Marketing to Managed Care.



The Wharton School

• United States
• Higher Education
• 700 & Above Employee

• Guest Presenter, Specialty Pharma

  • 2014 - 2014

  Norm has appeared on The Wharton Business Radio series 'The Business of Healthcare' a Specialty Pharma segment on SiriusXM, discussing the current pricing environment for new drugs and biologics in the U.S. marketplace. Norm has appeared on The Wharton Business Radio series 'The Business of Healthcare' a Specialty Pharma segment on SiriusXM, discussing the current pricing environment for new drugs and biologics in the U.S. marketplace.



Columbia University

• United States
• Higher Education
• 700 & Above Employee

• Guest Lecturer

  • 2006 - 2006

  Norm has lectured on pharmaceutical marketing at Columbia University’s Healthcare Strategies course. Norm has lectured on pharmaceutical marketing at Columbia University’s Healthcare Strategies course.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Managing Director, Klemtner Division

  • 1995 - 1998

  Norm joined the Klemtner Division of Saatchi and Saatchi. As managing director, he headed the division devoted to creating marketing and pull-through programs in managed care for the agency’s large pharmaceutical clients. Norm joined the Klemtner Division of Saatchi and Saatchi. As managing director, he headed the division devoted to creating marketing and pull-through programs in managed care for the agency’s large pharmaceutical clients.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Business Services of Johnson & Johnson Health Care Systems

  • 1994 - 1995

  Norm became a founding member and director of business services of Johnson & Johnson Health Care Systems, a group that represented the operating companies of J&J to managed care. Norm became a founding member and director of business services of Johnson & Johnson Health Care Systems, a group that represented the operating companies of J&J to managed care.



Janssen Inc.

• Canada
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Director of Managed Care Marketing

  • Apr 1991 - Jun 1994

  Norm joined Janssen Pharmaceuticals Inc. as director of managed care. In this role, he was part of the team responsible for the successful launches of Propulsid® and Risperdal®, and built a sales group of 18. Norm joined Janssen Pharmaceuticals Inc. as director of managed care. In this role, he was part of the team responsible for the successful launches of Propulsid® and Risperdal®, and built a sales group of 18.



Genentech

• United States
• Biotechnology Research
• 700 & Above Employee

• Director of Managed Care

  • Aug 1988 - Jun 1991

  Genentech recruited Norm as their first director of managed care, where he was responsible for negotiating contracts and service agreements with various hospital chains. Genentech recruited Norm as their first director of managed care, where he was responsible for negotiating contracts and service agreements with various hospital chains.



Merck

• National Acccount Manager

  • 1987 - 1988

  When Merck started their managed care division in 1987, Norm was one of the first national account managers, making initial contacts with HMOs and GPOs.

• District Manager

  • 1982 - 1987

• Health Science Associate

  • 1981 - 1982

  Norm served as a health science associate for cardiovascular products.

• Hospital Representative

  • 1979 - 1981