Experience

GFR90

• Canada
• Medical Device
• 1 - 100 Employee

• President & Managing Partner

  • Jun 2020 - Present

  We are developing and commercializing a breakthrough medical device that enables ambulatory dialysis by a wearable artificial kidney. GFR90 is entering clinical trials soon (dependent on public COVID measures) and is ramping up early commercialization activities including FDA and Health Canada strategies. Visit www.gfr90.com for more information or email me at norm.tiffin@gfr90.com. We are developing and commercializing a breakthrough medical device that enables ambulatory dialysis by a wearable artificial kidney. GFR90 is entering clinical trials soon (dependent on public COVID measures) and is ramping up early commercialization activities including FDA and Health Canada strategies. Visit www.gfr90.com for more information or email me at norm.tiffin@gfr90.com.



Ahria Consulting

• Canada
• Human Resources Services
• 1 - 100 Employee

• Vice President

  • Jun 2015 - Mar 2020

  During my tenure with Ahria, I was instrumental in doubling revenue by establishing and growing the executive recruitment practice and performing business development activities, helping to establishing Ahria as the leading HR firm in London and SW Ontario. During my tenure with Ahria, I was instrumental in doubling revenue by establishing and growing the executive recruitment practice and performing business development activities, helping to establishing Ahria as the leading HR firm in London and SW Ontario.



Tiffin Consulting

• London, Ontario

• President

  • Jul 2009 - Jun 2017

  Strategic and tactical marketing support, medical product research and development assistance, and commercialization consulting to researchers, investors, and manufacturers of medical devices in North America, Europe and Australia. Strategic and tactical marketing support, medical product research and development assistance, and commercialization consulting to researchers, investors, and manufacturers of medical devices in North America, Europe and Australia.



IPAC Consulting - Infection Control

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• President

  • Jun 2013 - Oct 2014

  Providing leadership to overcome inertia of fledgling company offering infection control consulting to healthcare and personal service facilities. Wrote business plan after identifying and researching best segments to pursue. Focused the company on execution and sales. Providing leadership to overcome inertia of fledgling company offering infection control consulting to healthcare and personal service facilities. Wrote business plan after identifying and researching best segments to pursue. Focused the company on execution and sales.



Salus Global Corporation

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• VP, Sales & Marketing

  • Aug 2012 - May 2013

  During 9 months with Salus I wrote a three part strategic marketing plan which included 1) Canadian penetration by introducing new products into large existing base, 2) US re-entry employing a new channel, a modified product offering and new messaging and 3) opportunity criteria filter for the rest of the world to ensure we remained focused on best opportunities globally. Created new messaging for the company’s standard product line that provided a clear five point argument using ROI calculations and product outcomes from several internal and external data sources. Led sales team to secure new long term contracts from Canadian provinces and health authorities. Show less



Rehab First Inc.

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• VP, Business Development

  • Apr 2012 - Aug 2012

  Over 5 months: Focused sales reps' messaging, targets and territories resulting in significant revenue increase after period of negative growth including second highest monthly revenue in company history; consolidated collateral materials for improved messaging and cost; identified top three referral sources and wrote marketing and sales plan for each; signficantly improved payor relationship by personal contact; re-wrote pricing policy to reflect current market conditions; developed sales rep training platform for new reps where none previously existed. Show less



PARI Respiratory Equipment, Inc.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• VP - Marketing & Business Development

  • 2007 - 2009

  Oversight on development and commercialization of disruptive medical technology for critical, acute and sub acute care. Launched product in US; authored business plan for US and global roll-out.

• VP - Marketing

  • Jul 2004 - 2007

  Developed marketing department from single person to nine product/marketing managers, coordinator and graphic designer. Developed and introduced new products, opened new KOL network for acute care, oversight and all NA upstream and downstream marketing.



PARI Respiratory Equipment, Inc.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director of Education and Research

  • 2003 - 2004

  Formalized employee education, performed primary and secondary qualitative and quantitative market research, published medical research for product support and validation. Formalized employee education, performed primary and secondary qualitative and quantitative market research, published medical research for product support and validation.



Breathe Plus

• Director of Sales & Marketing

  • 2000 - 2003

  Identified, hired and managed top talent to establish sales and marketing divisions for respiratory compounding pharmacy and medical device distributor in US. Positioned the pharmacy favorably for profitable sale in 3 years while launching the medical device distribution division in Canada. Identified, hired and managed top talent to establish sales and marketing divisions for respiratory compounding pharmacy and medical device distributor in US. Positioned the pharmacy favorably for profitable sale in 3 years while launching the medical device distribution division in Canada.



Praxair Healthcare

• North American Marketing Manager

  • 1997 - 2000

  Consolidated supplier contracts, brought together disparate independent divisions under one company banner, formalized purchasing and new product evaluation and acquisition, standardized advertising and marketing message. Consolidated supplier contracts, brought together disparate independent divisions under one company banner, formalized purchasing and new product evaluation and acquisition, standardized advertising and marketing message.