Norea Hoeft

Head Writer at The Vida Agency
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Contact Information
us****@****om
(386) 825-5501
Location
US
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5.0

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Molly Saks

Norea is a talented writer, content marketer, and project manager. Beyond her ability to wear so many hats (and do it so well), Norea is such a pleasure to work with. She was always willing to explain a process, share her expertise, and offer a kind word.

Boone Sommerfeld

Norea and I worked together collaboratively for 2 years at Splash. She is driven and hard-working. She went above and beyond whenever possible, initiating projects for the Org in her free time, as well. She made my job easier with her quick turnaround and professionalism, and she made my work better through her great copy and creative eye.

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Credentials

  • Technical Writing & Editing
    -

Experience

  • The Vida Agency
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Head Writer
      • Jul 2021 - Present

      The Vida Agency is a boutique woman and minority owned communications agency that centers all of its work in pursuit of racial, social, and environmental equity for underrepresented and disproportionately impacted communities. In this role, I formulate and lead communication planning, craft messages and strategy documents, prepare communications materials, drive collaborative decisions, and provide tactical guidance to a variety of clients across industries within the public and private sectors. The Vida Agency is a boutique woman and minority owned communications agency that centers all of its work in pursuit of racial, social, and environmental equity for underrepresented and disproportionately impacted communities. In this role, I formulate and lead communication planning, craft messages and strategy documents, prepare communications materials, drive collaborative decisions, and provide tactical guidance to a variety of clients across industries within the public and private sectors.

  • Self-employed
    • Real Estate
    • 1 - 100 Employee
    • Writer & Editor
      • Aug 2020 - Present

      I believe in the awesome power of storytelling to arouse empathy, change minds, and inspire action. My work as a writer, writing coach, and editor is focused on magnifying the voices of those most adversely affected by entrenched inequities. Currently I partner with pioneers in the field of racial equity, helping thought leaders to write, develop, and promote original works that assist individuals and organizations with transformative change toward racial consciousness and anti-racism. My current and recent clients include Racially Conscious Collaboration, Wholistic Equity Leadership, The Pink and Green Health Coach, and LifeGuardian.

  • The W. Edwards Deming Institute
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Senior Communications Associate
      • Feb 2018 - Jul 2020

      Worked collaboratively to develop and execute The Deming Institute’s communications and marketing to support programs, events, and fundraising initiatives. Developed and managed communications plan and calendar for all communications channels including blog, website, e-news, social media, donor communications, speaking engagements, and event promotion. Created marketing and fundraising materials such as brochures and videos for Deming OnWard, the campaign to fund the launch of Deming Online, an interactive online learning portal. As this is a role I originated, I also designed and improved systems to effectively implement these tasks with a mind toward continuity and sustainability.

  • Campbell & Company
    • United States
    • Construction
    • 1 - 100 Employee
    • Senior Marketing Associate
      • 2013 - Feb 2018

      Planned and supported firm-wide marketing and thought leadership initiatives, including webinars, online communications (blog, enews, social media), toolkits, and research study white papers. Provided marketing planning support to geographic hubs in the Northwest and West; vertical market task forces around environment, healthcare, education, arts & culture, and more; and service lines (fundraising consulting, executive search, communications consulting, and strategic information services). Managed the Northwest brand, including editorial calendar, speaking engagements, and sponsorships. Provided quality oversight and support for business development activities, from lead generation through proposal development and sales presentations.

  • Collins Group, a division of Campbell & Company
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Associate
      • Oct 2013 - 2015

      Maintained, positioned, and enhanced the Collins Group brand throughout the Northwest, and supported the Campbell & Company brand nationwide. Supported business development activities along the continuum from lead generation through signed professional service agreements. Worked with firm leaders to develop annual marketing and communications plan and budget. Coordinated conference exhibits, speaking engagements, and sponsorships. Developed and implemented strategy for annual thought leadership initiatives, including managing, hosting, and administering webinars and curating content for cross channel applications. Curated e-news, blog, and social media content and developed marketing and sales collateral materials. Lead marketing integration efforts within the larger umbrella of Campbell & Company.

  • Splash
    • Romania
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Development Associate
      • Oct 2011 - Aug 2013

      Strategized and executed marketing and development efforts at an international water relief organization headquartered in Seattle. Project-managed launch of a major organizational re-brand, including development of new company name and tagline, website re-design, video production, and talking points for staff. Developed and managed communications plan and editorial calendar. Drafted proposals and grant reports. Curated and wrote content for website, blog posts, campaigns, social media, and e-newsletters, as well as marketing materials such as brochures, press releases, and donor stewardship communications. Conducted prospect research, launched and managed Sumac constituent database, planned and executed point-of-entry and fundraising events, managed volunteers, and directed outreach to youth, families, and schools.

  • Washington Women in Need
    • Development Assistant
      • Feb 2011 - Oct 2011

      Assisted with all aspects of a small, local nonprofit with a staff of 6. Wrote copy for website, quarterly e-newsletter, and social network portals. Wrote grants, conducted prospect research, and managed grants calendar. Drafted and tracked all written correspondence with donors. Assisted with event planning. Managed donor database, tracked pledges, and generated reports. Assisted with all aspects of a small, local nonprofit with a staff of 6. Wrote copy for website, quarterly e-newsletter, and social network portals. Wrote grants, conducted prospect research, and managed grants calendar. Drafted and tracked all written correspondence with donors. Assisted with event planning. Managed donor database, tracked pledges, and generated reports.

  • Buko Tree Writing & Editing Professionals
    • Writing and Editing
    • Principal
      • Mar 2004 - Oct 2011

      Worked as a freelance writer and editor to supplement my income while raising a family. For the first few years, most of the projects were in marketing and technical writing for an advertising firm as well as some small businesses. Later, I shifted my focus to providing grant writing services for nonprofit organizations and brought on two contract editors. Also managed marketing, billing, and accounting. Worked as a freelance writer and editor to supplement my income while raising a family. For the first few years, most of the projects were in marketing and technical writing for an advertising firm as well as some small businesses. Later, I shifted my focus to providing grant writing services for nonprofit organizations and brought on two contract editors. Also managed marketing, billing, and accounting.

  • Sound Environmental Strategies Corporation
    • Technical Editor
      • Aug 2007 - Oct 2009

      Wrote and edited technical reports for an environmental consulting firm with a staff of 50. Wrote and developed an internal style guide, standard operating procedures, health and safety references, training manuals, and staff resumes. Assisted with writing and editing proposals. Wrote and distributed memos on technical writing issues. I was also the go-to person for questions concerning Microsoft Word and Excel. Wrote and edited technical reports for an environmental consulting firm with a staff of 50. Wrote and developed an internal style guide, standard operating procedures, health and safety references, training manuals, and staff resumes. Assisted with writing and editing proposals. Wrote and distributed memos on technical writing issues. I was also the go-to person for questions concerning Microsoft Word and Excel.

  • Evergreen Funding Consultants, Inc.
    • Office Manager/Project Assistant
      • Jul 2004 - Jun 2005

      Managed a five-person, local firm that helps environmental projects receive funding. Edited a newsletter for the National Fish & Wildlife Foundation. Managed a five-person, local firm that helps environmental projects receive funding. Edited a newsletter for the National Fish & Wildlife Foundation.

  • Weisman Design Group
    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Administrative Assistant
      • Aug 2001 - Mar 2004

      Proofreading and editing, billing, accounts receivable, word processing, office organization, and general office duties. Proofreading and editing, billing, accounts receivable, word processing, office organization, and general office duties.

Education

  • University of Washington
    BA, Ethnomusicology
  • University of Washington Extension
    Certification, Technical Writing and Editing

Community

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