Norbert Fosu

Design Lead & Product Designer (UX / UI) at PMM Agency
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Location
United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Design Lead & Product Designer (UX / UI)
      • Aug 2021 - Present

      • Develop and execute creative strategies for Fortune 100 clients in the PMM space, including Nationwide®, Amazon, BET, Foodlion, JPMorgan Chase, Uber Eat and Academy Sports • Lead cross-functional teams of designers, copywriters, and project managers to deliver innovative and effective creative solutions that exceed client expectations • Manage client relationships, including regular communication and presenting creative concepts and results to key stakeholders • Collaborate with account managers and strategists to develop integrated marketing campaigns that drive business results and brand recognition • Oversee the production process, ensuring projects are delivered on time, within budget, and meet quality standards • Mentor and coach team members to develop their skills and grow within the agency Show less

    • Bangladesh
    • Photography
    • Data Labeling Specialist
      • Jun 2022 - Feb 2023

      • Participated in the labeling and annotation of over 1 million images and videos for use in Snap's augmented reality and object recognition features within the agency • Label and annotate large datasets of images and videos for use in computer vision and machine learning algorithms • Collaborate with cross-functional teams, including product managers, engineers, and researchers, to ensure data quality and accuracy • Participate in quality assurance processes to ensure labeled data meets project requirements and performance metrics Show less

    • Ghana
    • Non-profit Organizations
    • Creative Designer
      • Jan 2017 - Feb 2023

      · Created the organization’s brand identity (logo and brand guide). · Led design for KCSO (keeping Children Safe Online) with World Vision, 2019, 2020 & 2021 ASID (Africa Safer Internet Day) and Online with Afrikavi in partnership with ITU (International Telecommunication Union). • Conducted child-focused research and advocacy-based campaigns for children, young people and their families. • Collaborated with other employees to influence policies and change practices that affect child protection online, well being, and literacy in Ghana and beyond. Show less

    • Graduate Assistant - Creative Designer / Gallery Manager
      • Aug 2019 - Jun 2021

      • Managed and supervised the operations of the Viscom's art gallery, including curation, exhibition design, event planning, and marketing • Coordinated with faculty, staff, and students to showcase and promote the work of emerging and established artists, and to align exhibitions with academic programs and themes • Curated and designed a highly successful exhibition featuring works by Ohio University faculty, which attracted over 1,000 visitors and received positive reviews in local and national media outlets Show less

    • Senior Creative Designer
      • Jun 2013 - Aug 2019

      • Led the redesign of the company's website, resulting in a 25% increase in website traffic and a 30% increase in lead generation • Coordinated the branding and design for a series of high-profile events, including VGMA (The biggest Music event in West Africa), product launches and conferences, which received positive feedback from attendees and stakeholders • Led the redesign of the company's marketing collateral, resulting in a more cohesive and modern brand image • Implemented design systems and guidelines that increased efficiency and consistency across design projects, resulting in faster turnaround times and higher quality deliverables • Mentored and coached junior designers, providing feedback, guidance, and training to help them grow their skills and advance their careers • Used design tools, such as Adobe Creative Suite, Sketch, and Figma, to create visual designs, layouts, and prototypes Show less

Education

  • Ohio University
    Master, Information Graphics & Interactive Design
    2019 - 2021
  • Kwame Nkrumah' University of Science and Technology, Kumasi
    Bachelor of Arts (BA), communication design
    2009 - 2013

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