REALTOR®

• Jul 2023 - Present

Senior Digital Strategist

• May 2021 - May 2023

- Built company's marketing automation SOP, from email template creation to Pardot (now Marketing Cloud Account Engagement) administration - Managed and executed company PPC campaign strategy via Google Ads - Point of contact for company website (WordPress) updates and troubleshooting - Thought leader for social media campaigns and new digital initiatives - Collaborated with the BD and marketing team for annual planning and ad hoc projects 2022 + 2021 work highlights: -… Show more - Built company's marketing automation SOP, from email template creation to Pardot (now Marketing Cloud Account Engagement) administration - Managed and executed company PPC campaign strategy via Google Ads - Point of contact for company website (WordPress) updates and troubleshooting - Thought leader for social media campaigns and new digital initiatives - Collaborated with the BD and marketing team for annual planning and ad hoc projects 2022 + 2021 work highlights: - Instrumental in developing sales personas to guide 2022 marketing plan (email, content, SEO) - Outlined best practices for email marketing specifically designed for the company - Trained two team members on Pardot software with self-created training guides and 1:1 meetings - Developed five targeted email campaigns for niche audiences - Designed strategic email templates for use in automated campaigns and traditional email blasts - Supported new business pitches and prospecting via content development (case studies, slide decks) - Assisted with vendor selection process for corporate SEO partner prior to taking that work in-house

Digital Strategist

• Nov 2018 - May 2021

- Owns company's email automations and newsletters through Salesforce and Pardot. - Responsible for the company's external facing content production. - Advances SEO/SEM through Google Ads, social media and organic search tactics. - Develops social media content including micro videos, LinkedIn ads and organic posts. - Coordinates thought leadership content development, deployment and success reporting. - Develops outreach campaigns in conjunction with business development… Show more - Owns company's email automations and newsletters through Salesforce and Pardot. - Responsible for the company's external facing content production. - Advances SEO/SEM through Google Ads, social media and organic search tactics. - Develops social media content including micro videos, LinkedIn ads and organic posts. - Coordinates thought leadership content development, deployment and success reporting. - Develops outreach campaigns in conjunction with business development associates. - Assists with annual comprehensive department planning to support business development. 2020 work highlights: - Crafted 7+ business development automated email campaigns in Pardot - Monitored and optimized Google Ads campaign on a monthly basis - Set up SOP for email automations to empower business development team with real-time results 2019 work highlights: - Maintained +5% organic engagement rate on LinkedIn - Designed custom-coded quarterly email newsletter in Pardot - Played a key role in 36,000+ marketing emails sent in 2019 - Assisted with internal and external launch of new company brand - Created, implemented and tracked new LinkedIn strategy

Digital Media Specialist

• Jul 2018 - Oct 2018

- Responsible for increasing website page views by 100% for national seafood client. - Designed reporting structure for social and digital clients now used company-wide. - Built Wordpress content portal for southeastern travel & tourism client. - Led SEO strategy for digital clients and educated company leadership on best practices. - Conducted UX audits to regularly improve digital KPI's and identify journey gaps. - Coordinated photo and video shoots through creative briefs and… Show more - Responsible for increasing website page views by 100% for national seafood client. - Designed reporting structure for social and digital clients now used company-wide. - Built Wordpress content portal for southeastern travel & tourism client. - Led SEO strategy for digital clients and educated company leadership on best practices. - Conducted UX audits to regularly improve digital KPI's and identify journey gaps. - Coordinated photo and video shoots through creative briefs and on-set guidance.

Account Executive

• Oct 2017 - Jul 2018

- Crafted digital content that includes social media posts, blog posts and website copy. - Created monthly client reports with actionable insights and optimization opportunities. - Managed website development projects that included hosting, customization and maintenance. - Maintained internal documents (i.e. meeting agendas, activation timelines and ad budgets). - Assisted company leadership with new business pitches and planning.

Assistant Account Executive

• Jul 2016 - Oct 2017

- Created digital and social media content (i.e. blogs, Facebook, Twitter, LinkedIn, Pinterest). - Executed editing projects for existing websites including a national seafood client. - Assisted team in digital strategy development for food & beverage clientele. - Designed graphics and one-pagers to support both client and company initiatives. - Responsible for monthly and quarterly reporting across social media clients.

Social Media and Content Consultant

• Jun 2015 - Jul 2016

- Utilized marketing platforms: Hubspot, WordPress, Mail Chimp, Concep and Hootsuite. - Produced print material and digital graphics through Adobe Creative Suite and Canva. - Curated 3+ monthly blogs and 20+ daily social posts for mid-sized, regional businesses. - Used social media ads to increase following, engagement and event attendance for clients. - Developed inbound marketing content such as eBooks, emails, CTAs and blog posts. - Produced visual content such as original… Show more - Utilized marketing platforms: Hubspot, WordPress, Mail Chimp, Concep and Hootsuite. - Produced print material and digital graphics through Adobe Creative Suite and Canva. - Curated 3+ monthly blogs and 20+ daily social posts for mid-sized, regional businesses. - Used social media ads to increase following, engagement and event attendance for clients. - Developed inbound marketing content such as eBooks, emails, CTAs and blog posts. - Produced visual content such as original graphics, video, and infographics. - Deployed targeted emails to meet immediate client needs and long term goals. - Created landing pages and handled minor website edits in WordPress and Hubspot. Show less - Utilized marketing platforms: Hubspot, WordPress, Mail Chimp, Concep and Hootsuite. - Produced print material and digital graphics through Adobe Creative Suite and Canva. - Curated 3+ monthly blogs and 20+ daily social posts for mid-sized, regional businesses. - Used social media ads to increase following, engagement and event attendance for clients. - Developed inbound marketing content such as eBooks, emails, CTAs and blog posts. - Produced visual content such as original… Show more - Utilized marketing platforms: Hubspot, WordPress, Mail Chimp, Concep and Hootsuite. - Produced print material and digital graphics through Adobe Creative Suite and Canva. - Curated 3+ monthly blogs and 20+ daily social posts for mid-sized, regional businesses. - Used social media ads to increase following, engagement and event attendance for clients. - Developed inbound marketing content such as eBooks, emails, CTAs and blog posts. - Produced visual content such as original graphics, video, and infographics. - Deployed targeted emails to meet immediate client needs and long term goals. - Created landing pages and handled minor website edits in WordPress and Hubspot. Show less

Marketing Assistant

• Aug 2014 - May 2015

- Managed special events i.e. luncheons, socials and partner meetings. - Maintained corporate website news section, practice area content and attorney bios. - Created print material using Adobe Creative Suite, i.e. invitations, handouts and business cards. - Developed web material using Adobe Create Suite, i.e. social media graphics and Evites. - Drafted annual marketing budget for sponsorships, ads and client relations. - Promoted attorney written blog posts on the corporate… Show more - Managed special events i.e. luncheons, socials and partner meetings. - Maintained corporate website news section, practice area content and attorney bios. - Created print material using Adobe Creative Suite, i.e. invitations, handouts and business cards. - Developed web material using Adobe Create Suite, i.e. social media graphics and Evites. - Drafted annual marketing budget for sponsorships, ads and client relations. - Promoted attorney written blog posts on the corporate website. - Performed executive assistant duties for the firm administrator as needed. Show less - Managed special events i.e. luncheons, socials and partner meetings. - Maintained corporate website news section, practice area content and attorney bios. - Created print material using Adobe Creative Suite, i.e. invitations, handouts and business cards. - Developed web material using Adobe Create Suite, i.e. social media graphics and Evites. - Drafted annual marketing budget for sponsorships, ads and client relations. - Promoted attorney written blog posts on the corporate… Show more - Managed special events i.e. luncheons, socials and partner meetings. - Maintained corporate website news section, practice area content and attorney bios. - Created print material using Adobe Creative Suite, i.e. invitations, handouts and business cards. - Developed web material using Adobe Create Suite, i.e. social media graphics and Evites. - Drafted annual marketing budget for sponsorships, ads and client relations. - Promoted attorney written blog posts on the corporate website. - Performed executive assistant duties for the firm administrator as needed. Show less

Intern

• Jan 2015 - Mar 2015

- Performed personal assistant duties for Regional Director. - Answered and directed constituent phone calls regarding concerns and casework. - Assisted with tabling for events in the NorthWest Florida area. - Compiled a media contact list to better communicate mobile office hours to constituents. - Performed personal assistant duties for Regional Director. - Answered and directed constituent phone calls regarding concerns and casework. - Assisted with tabling for events in the NorthWest Florida area. - Compiled a media contact list to better communicate mobile office hours to constituents.

Intern

• Jun 2014 - Aug 2014

- Sorted incoming mail and email in Intranet Quorum program. - Answered constituent phone calls regarding their opinions and concerns. - Provided the Legislative shop with support on research of bills and amendments. - Fulfilled personal assistant duties for the Congressman and staff. - Scheduled and led tours of the U.S. Capitol for constituents. - Supplemented full-time internship position with a public policy course and seminar series. - Sorted incoming mail and email in Intranet Quorum program. - Answered constituent phone calls regarding their opinions and concerns. - Provided the Legislative shop with support on research of bills and amendments. - Fulfilled personal assistant duties for the Congressman and staff. - Scheduled and led tours of the U.S. Capitol for constituents. - Supplemented full-time internship position with a public policy course and seminar series.

Student Government Director of Communications

• Apr 2013 - May 2014

- Managed a team of 5 students and collaborated with other SGA departments. - Developed a marketing strategy for SGA communication methods. - Assisted in the distribution and creation of content i.e. flyers, banners and social media. - Attended executive branch meetings and led communication division meetings. - Managed a team of 5 students and collaborated with other SGA departments. - Developed a marketing strategy for SGA communication methods. - Assisted in the distribution and creation of content i.e. flyers, banners and social media. - Attended executive branch meetings and led communication division meetings.

Public Relations Assistant

• May 2013 - Sep 2013

- Developed website, training, and re-branding material for SBDCs across Florida. - Participated in statewide marketing and professional development meetings. - Drafted and edited marketing materials (i.e. media releases, publications, client success stories). - Updated and created pages on the organization's internal Intranet. - Collaborated with other interns to create a kick-off campaign for the new FSBDCN brand. - Developed website, training, and re-branding material for SBDCs across Florida. - Participated in statewide marketing and professional development meetings. - Drafted and edited marketing materials (i.e. media releases, publications, client success stories). - Updated and created pages on the organization's internal Intranet. - Collaborated with other interns to create a kick-off campaign for the new FSBDCN brand.