Directrice-fondatrice

• Aug 2022 - Present

Bien plus qu’un simple réseau d’affaires, nous sommes un collectif d’entrepreneurs en quête de croissance professionnelle mais aussi personnelle. En tant qu’entrepreneur, l’entourage est essentiel pour progresser, nous sommes la moyenne des 5 personnes que nous fréquentons le plus. Chez Apis Réseau, on t’offre l’opportunité de rencontrer des entrepreneurs inspirants et qualifiés pour te tirer vers le haut ! Tous nos membres, partenaires et experts sont rigoureusement choisis et partagent la soif d’apprendre, de partager et de progresser. Chaque rencontre est pensée pour apporter de la valeur et permettre à nos membres de repartir inspirés, formés et reboostés. Si tu aimes apprendre des autres, que tu souhaites élargir tes relations et développer ton entreprise… alors Apis Réseau est fait pour toi ! Noté 5 étoiles sur Google, des centaines d'entrepreneurs s'y sont rencontrés. Show less

Formatrice Marketing

• Sep 2022 - Present

Porteuse de projet

• Oct 2021 - Apr 2022

Incubateur dédié à l'entrepreneuriat féminin qui m'a aidé à construire le projet "Apis Réseau" Incubateur dédié à l'entrepreneuriat féminin qui m'a aidé à construire le projet "Apis Réseau"

Brand Manager

• May 2020 - Jun 2021

Trade Marketing Manager for Cosmetic Brands : Algotherm | Hei Poa | Neutraderm - Develop and execute trade marketing programs aligned with brand strategy, sales objectives, and revenue targets. - In partnership with Sales and Marketing teams : identify trade needs/opportunities and establish distribution strategies that are aligned with retailer sales cycles and promotional calendars. - Prepare go to market decks/presentations and update sales toolkits for cycle and strategy meetings with retailers. - Plan and manage trade budget, and secure tools needed for monitor and follow up. - Collaborate with digital and ecommerce teams to amplify online visibility and incremental online opportunity. - Work with the graphic team to create instore displays & POS for retailers. Show less

Chef de produit international

• Feb 2018 - Mar 2020

- Product development : develop new stationary products for France & Europe. - Consumer studies : take proactive part in a design thinking process to reveal new insights. - Sales & Promotion : Develop sales leaflet and videos. Enrich the PIM software. - Digital Strategy : Conducted an online contest to co-create a new range on social media. - Product development : develop new stationary products for France & Europe. - Consumer studies : take proactive part in a design thinking process to reveal new insights. - Sales & Promotion : Develop sales leaflet and videos. Enrich the PIM software. - Digital Strategy : Conducted an online contest to co-create a new range on social media.

Chef de produit zone Dom Tom

• Aug 2017 - Jan 2018

- In charge of developing an annual trade marketing strategy for the french overseas territories.- Developed the POS advertising and billboards. - Developed an Excel file to measure the performance of the trade marketing campaigns.- Analysed the results and gave recommendations. - Took part in developing and launching new products. - Competitive intelligence on the dairy market.

Chef de produit zone Afrique

• Aug 2016 - Aug 2017

Apprenticeship training• Take proactive part in developing and launching new products • Digital : implement a strategy in Africa with local influencers• Involvement in consumers’ studies • Recommend and lead the execution of local marketing plans• Trade marketing : Help in developing the 2017 action plan, developed POS material

Assistante chef de produit

• Jan 2016 - Jul 2016

Brands : Nestlé Le Viennois - Nestlé La Laitière • Help in developing new packaging and launching new products • Help in developing trade and consumer promotions • Help in performing market and competition analysis; tracking tool (IRI and KANTAR) • Some digital activity. Brands : Nestlé Le Viennois - Nestlé La Laitière • Help in developing new packaging and launching new products • Help in developing trade and consumer promotions • Help in performing market and competition analysis; tracking tool (IRI and KANTAR) • Some digital activity.

Assistante chef de produit international

• Jun 2015 - Dec 2015

• Take proactive part in developing new packaging and launching new products • Help in performing market and competition analysis on a worldwide scale • Involvement in the development and execution of the 2015 Elle & Vire marketing program, including consumer promotion • Develop sales and in-store materials • Take proactive part in developing new packaging and launching new products • Help in performing market and competition analysis on a worldwide scale • Involvement in the development and execution of the 2015 Elle & Vire marketing program, including consumer promotion • Develop sales and in-store materials

Chargée de sondage anglais

• Jul 2014 - Jul 2014

• Participated in a survey by interviewing French and foreign travelers (english and spanish speaking) • Collected answers • Participated in a survey by interviewing French and foreign travelers (english and spanish speaking) • Collected answers

Assistante commerciale

• Jun 2013 - Jul 2013

• Explored new markets• Negotiated with suppliers• Sold catering services to companies and private individuals• Replied to invitations to tender

Assistante Marketing digital

• Apr 2013 - Jun 2013

• E-marketing : Edited the website www.heliantheme.com, improved the SEO, performed community management operations• Communication : Conceived the media planning• Direct marketing : Created a newsletter and an advertising flyer