Experience

Frequent Pour

• Canada
• Beverage Manufacturing
• 1 - 100 Employee

• Business Methods Analyst

  • Jun 2022 - Present

  Diseñar soluciones estratégicas y nuevos modelos de negocio para mejorar el desempeño de la empresa. Evaluar las prácticas comerciales actuales para diagnosticar fortalezas y oportunidades e implementar acciones para cambiarlas. Implementación de gobierno corporativo y el cumplimiento para lineamientos éticos y controles internos. Diseñar soluciones estratégicas y nuevos modelos de negocio para mejorar el desempeño de la empresa. Evaluar las prácticas comerciales actuales para diagnosticar fortalezas y oportunidades e implementar acciones para cambiarlas. Implementación de gobierno corporativo y el cumplimiento para lineamientos éticos y controles internos.



WEGT Consulting

• Co-founder & General Manager

  • Mar 2017 - Jun 2021

  Business Consultancy with 4 years of experience committed to providing service and generating value to people, as well as to small and medium-sized companies; through coaching, diagnosis, the definition of strategic priorities, and implementation in different areas: commercial strategy, finance, and project evaluation, optimization of resources and processes to increase efficiencies, control with performance indicators, development of manage and strategic skills, organizational structure, among others.



Cien Barrios

• Co-founder & General Manager

  • May 2018 - Mar 2019

  Leading startup; manage financial, operational, and human resources areas keeping business running efficiently and profitably. I Coordinate special events and marketing campaigns like wine tastings, “Cien Barrios, Cien Whiskies,” and catering services. Leading startup; manage financial, operational, and human resources areas keeping business running efficiently and profitably. I Coordinate special events and marketing campaigns like wine tastings, “Cien Barrios, Cien Whiskies,” and catering services.



VisionFund International

• United Kingdom
• Financial Services
• 200 - 300 Employee

• Project Leader - Mujer Cuentas con Nosotros -

  • Jun 2012 - Mar 2013

  Civil Association affiliated with World Vision Mexico operates microcredit programs and business incubation in different economically vulnerable communities of the country. VFM has 13 years of experience in the microfinance market and today has a presence in 10 states of the Mexican Republic. Civil Association affiliated with World Vision Mexico operates microcredit programs and business incubation in different economically vulnerable communities of the country. VFM has 13 years of experience in the microfinance market and today has a presence in 10 states of the Mexican Republic.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Shopper Based Designed (SBD) Manager

  • Feb 2009 - Jun 2011

  Category Manager for HEB of Laundry, Softeners, Dish, Batteries, Hair Color, Fem Care, Blades & Razors, with annual sales of $505MM. I led the design and execution, of short, mid, and long term commercial strategy with BDM (Business Development Managers) in those categories. I trained in functional & leadership skills 2 CatMan direct reports.

• Unit Manager- Northeast Region

  • Nov 2007 - Feb 2009

  Develop the main northeast wholesalers (Almacenes Ibarra) and OXXO, considering micro and macroeconomic factors and landing commercial plans and strategies to generate excellent client performance. Total annual sales of $840 MM pesos. I was also responsible for a 7 people team, leading training on knowledge and skills that allowed them to grow within the company, in their professional performance on quality, and their roles and responsibilities.

• Key Account Manager OXXO

  • Nov 2006 - Oct 2007

  Create the company’s convenience channel and lead the change management of sales, logistics, customer marketing, and finance processes.·Development of OXXO, the biggest client in the convenience channel ($216 MM), providing consultancy and envision to focus on different categories taking into account consumer and shopper behaviors. I also led change management execution of commercial, operative and financial strategies to improve their indicators. Innovation and development on Minisuper channel (Bara).

• CBD Sales Representative

  • May 2004 - Oct 2006

  Development of northeast wholesalers and modern retail through commercial, financial, and logistic consulting.