Marketing Director

• Aug 2022 - Present

Marketing Director

• Jul 2021 - Jul 2022

EasyWay is an end-to-end contactless guest journey platform enabling hotels to digitalize and personalize the entire guest journey. - Spearheaded the company marketing strategy after COVID 19 - Planned and executed 25 lead generation campaigns including Facebook and LinkedIn resulting in 3,000 qualified leads and 27% sales growth in 3 months - Executed PR campaigns that were covered by 350 newspapers globally (US, Asia, Europe and Middle East) - Brand development, including messaging, visual guidelines and tone of voice - Rewriting company’s mission and vision statements, new logo, colors and persona - Oversaw a small team of freelancers, and agencies (PR, design and content) Show less

Marketing Director

• Jun 2018 - Jul 2021

Niio is the ultimate platform for curated digital art and NFTs. Stream, collect, display and share your art. - Created marketing function from scratch - Developed go-to-market strategy, including PR and partnerships with LG and Samsung, among others - Built relationships with the art community, through competitions and fairs - Responsible for digital marketing, lead generation and agency management - Managed Hubspot, marketing and sales automation processes - During my tenure the company raised $15M Series A Show less

Marketing and Sales Manager

• Nov 2016 - May 2018

Promotheus combines creativity, marketing and technology to help broadcasters build brands, launch new channels and promote their content. - Responsible for rebranding, developing of sales and marketing materials such as one pages, sales decks and PR with focus on expanding international markets - Executed trade shows across Europe, met with potential clients and built new partnerships with TV channels - Main clients: BBC, ESPN, TV 2 Norway, Red Bull TV, RTL Promotheus combines creativity, marketing and technology to help broadcasters build brands, launch new channels and promote their content. - Responsible for rebranding, developing of sales and marketing materials such as one pages, sales decks and PR with focus on expanding international markets - Executed trade shows across Europe, met with potential clients and built new partnerships with TV channels - Main clients: BBC, ESPN, TV 2 Norway, Red Bull TV, RTL

Affiliate Marketing Manager

• Sep 2013 - Nov 2016

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. - Supported rebranding of Viacom brands (MTV, Paramount, Nickelodeon, Comedy Central) - Developed and deployed Viacom’s B2B marketing strategy in +20 markets, driving revenue across all media platforms (Linear PayTV, DTO, SVOD, AVOD, TVE Apps) - Relationship with affiliate partners managing co-branding marketing campaigns - Planned events for VIP clients (MTV EMA, MIPCOM) and managed relationship with agencies - Developed brochures, one-pagers and sales decks to support TV Ads and consumer products sales Show less

Marketing And PR Coordinator

• Oct 2011 - Sep 2013

- Responsible for CEE markets reporting to London - Digital marketing, PR, outdoor and TV ads, movie premier events for celebrities - Merchandise material and localization agencies - Responsible for CEE markets reporting to London - Digital marketing, PR, outdoor and TV ads, movie premier events for celebrities - Merchandise material and localization agencies

Program Coordinator

• Jan 2011 - Sep 2011

- Fundraising coordination for the NGO - Researching potential program stakeholders - Content creation related to the programs and the field of cultural diplomacy and nation branding - Panel discussions, lectures, seminars, workshops, and other social and cultural activities - Fundraising coordination for the NGO - Researching potential program stakeholders - Content creation related to the programs and the field of cultural diplomacy and nation branding - Panel discussions, lectures, seminars, workshops, and other social and cultural activities