Experience

Richard Attias & Associates

• United States
• Government Relations Services
• 100 - 200 Employee

• Project Director

  • Apr 2021 - Present



SASH & Company (previously Hadath)

• Saudi Arabia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Apr 2016 - Apr 2021

  Developed Strategic Communication outreach strategies and implementation for over 100 key initiatives in KSA - UAE - Oman and Qatar focusing on key high profile initiatives including the KSA Vision 2030. Worked closely with Ministries, Royal Commissions and Presidential offices to deploy local regional and global strategic communication, perception management, crisis comms digital advocacy, thoughts leadership using traditional and new media. - Developed Digital Advocacy positioning strategies and roadmap for government officials and spokespersons - Specialized in Youth Advocacy supported the Arab Youth Center under the UAE Prime Minister Office with local, regional and global outreach



Boomerang Media Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Communication and Marketing Lead

  • Nov 2013 - Aug 2015

  Managed Marketing campaigns for global firms across the MENA region: NIKE - Danone - OSN - Adidas - Coca Cola - FIFA - Qatar Airways- Chevrolet - Marvel - Marketing and communication strategy development - Social Media Strategy development, Media Planning, Digital Advertising - Leading a team of 18 individuals workflow ensuring performance of different accounts Managed Marketing campaigns for global firms across the MENA region: NIKE - Danone - OSN - Adidas - Coca Cola - FIFA - Qatar Airways- Chevrolet - Marvel - Marketing and communication strategy development - Social Media Strategy development, Media Planning, Digital Advertising - Leading a team of 18 individuals workflow ensuring performance of different accounts



Groupe Marie Claire

• France
• Writing and Editing
• 100 - 200 Employee

• Public Relation Assistant

  • Jan 2012 - Jun 2012

  Assisting the head of marketing and communication the group of the leading of feminine publisher Marie Claire supervised by a business school Master program. - Assisting the corporate communication of the group and the 16 different brands (141 editions) Marie Claire Magazine/ Cosmopolitan magazine / .... - Writing and sending the press releases to key media influencers and brands - Coordination of high profiles and celebrities interviews - Assisted ad-hoc communication during Paris Fashion Week



Def Jam Recordings

• United States
• Musicians
• 200 - 300 Employee

• Communication Assistant

  • Feb 2011 - Oct 2011

  - Worked for a subsidiary of Defjam retail (Vida Brands) in marketing and digital communication - Participated to the communication of the shoe brand launched on the MTV reality show Run’s House and supported activities on Babyphat brand. - Created targeted communication strategy for Youth (teens & young women under 25) - Created initatives across the NY state to promote the brand and create content for social media platform (Facebook) achieved the organic rise of 50k followers within less than 2 months with a campaign - Worked closely head of Marketing developing concepts for the launch of the brand in Europe with FootLocker - Initiating product placement and building close relationship with industry professionals