Nora Lamberg

Marketing Communications Manager at Leca Finland Oy
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Contact Information
us****@****om
(386) 825-5501
Location
Vantaa, Uusimaa, Finland, FI
Languages
  • Finnish Native or bilingual proficiency
  • English Professional working proficiency
  • Swedish Limited working proficiency
  • German Elementary proficiency

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Bio

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    Jan, 2020
    - Nov, 2024

Experience

  • Leca Finland Oy
    • Finland
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Marketing Communications Manager
      • May 2020 - Present

      🏢 Driving Leca Finland´s marketing to elevate 100% clay-based building material for sustainable construction.**Key Focus Areas:**🌐 **Strategic Leadership:** Executing impactful strategies to heighten brand visibility and reinforce sustainability commitment.🔗 **Collaborative Approach:** Forging unity across functions, ensuring consistent cross-departmental messaging.📱 **Digital Expertise:** Leading engaging social campaigns, amplifying community engagement and product reach.🖌️ **Design Partnerships:** Teaming up with agencies, designers for compelling visuals resonating with the audience.🌍 **Global Cohesion:** Ensuring brand consistency via Leca International collaboration.🚀 **Project Leadership:** Overseeing end-to-end campaigns, meeting targets for impactful launches.📊 **Data-Driven Insight:** Tracking KPIs, translating insights into optimized strategies.📈 **Goal Integration:** Integrating marketing with broader business objectives, driving mutual success.🤝 **Sales Collaboration:** Partnering closely with sales, equipping for effective conversions.🌱 **Brand Cultivation:** Crafting narratives showcasing clay-based material uniqueness.🤖 **Tech-Infused Efficiency:** Leveraging automation for streamlined processes, personalized experiences. Show less

    • Marketing Communications Specialist
      • Jun 2017 - Apr 2020

      As Marketing Communications Specialist at Leca Finland Oy - a company manufacturing lightweight building material made of 100% natural clay - I have the following responsibilities:- Social media management (LinkedIn, Facebook, Instagram and YouTube)- SEO & SEM- Content marketing- Marketing automation- Customer magazine (BUILD)- Planning of marketing actions- Creating newsletters (internal & external)- Photographing- Internal communicationI work closely with Leca International marketing communications team, creative agencies and of course with our sales team. My work requires analytical mindset and deep customer understanding. Show less

  • ESKO Finland Oy
    • Mäntsälä
    • Marketing Coordinator
      • May 2016 - May 2017

      My responsibilities were: - Creating and implementing the annual marketing plan together with the management. - Producing additional marketing communications, such as flyers, brochures and exhibition-related projects. - Setting up tracking systems for marketing campaigns and online activities (Google Analytics). - Tracking competitor activity by keeping abreast of market changes and the marketing mix used by competitors. - Assisting with the sourcing images, print buying and checking copy. - Producing clear and concise written correspondence in the form of letters and emails. - Planning, creating and sending newsletters to subscribers using MailChimp. - Managing relationships with advertising agency and PR agency. - Writing exciting content to the company's website. Show less

  • K.H. Renlund Museum
    • Project Researcher
      • May 2015 - Nov 2015

      My responsibilities included writing my Master´s Thesis and creating helpful marketing tools for the museum. I focused on museum visitor experience and customer value. I also organized a pilot project together with the museum´s personnel and Mediacenter LIME. Together we created four short videos that visitors can open with their smarphones. The idea is to bring pieces to "live" and to create unforgettable visitor experiences. I gathered both qualititave and quantitive data for my study. I interviewed museum visitors and also non-visitors and used that data to plan the videos. Show less

  • OP Financial Group
    • Finland
    • Financial Services
    • 700 & Above Employee
    • Service Advisor
      • May 2012 - Jul 2013

      My job consisted of various daily financial tasks, including cashier services and appointments with the customers. I did solution selling within saving and investments, and my appointments focused mainly on bank´s young customers. My job consisted of various daily financial tasks, including cashier services and appointments with the customers. I did solution selling within saving and investments, and my appointments focused mainly on bank´s young customers.

Education

  • University of Vaasa
    Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
    2013 - 2016
  • JAMK university of applied sciences
    Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
    2009 - 2013

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