Experience

Mexfam A.C

• Mexico
• Civic and Social Organizations
• 1 - 100 Employee

• Communications Specialist

  • May 2019 - Present



Derma Integral

• Mexico
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • Aug 2015 - Jul 2017

  - Execution and monitoring of all online and offline Marketing strategies including: advertising in internal media and mass media, PR and national and international events. - Creation and monitoring of digital content including social media and official website, SEO and SEM - Design and production of POP material - Planning and monitoring of cooperative campaigns with other brands in order to generate more traffic in the clinic. - Execution and monitoring of all online and offline Marketing strategies including: advertising in internal media and mass media, PR and national and international events. - Creation and monitoring of digital content including social media and official website, SEO and SEM - Design and production of POP material - Planning and monitoring of cooperative campaigns with other brands in order to generate more traffic in the clinic.



Fundación Lazos

• Mexico
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing Coordinator

  • Feb 2013 - Feb 2015

  - Proposal and implementation of the annual Marketing Plan. - Planning in the implementation of internal advertising campaigns and mass media. - Management and leadership of Marketing budget plans. - Planning and implementation of annual digital strategies: website management, content management for social networks and their measurement. - Management and leadership in the creation of annual reports with audiovisual and photographic content for presentation to the administrative board. - Generation of strategies with sponsoring partners and allies through cooperative advertising campaigns Show less



VRTC, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Key Account Manager

  • Jan 2012 - Nov 2012

  - Account manager and leader - Preparation and execution and monitoring of advertising plans and media guidelines. - Leadership in presentation of new campaigns and product launches as well as change of brand image for brands like: Tuny and BIC. - Account manager and leader - Preparation and execution and monitoring of advertising plans and media guidelines. - Leadership in presentation of new campaigns and product launches as well as change of brand image for brands like: Tuny and BIC.



MPG

• United States
• Advertising Services
• 500 - 600 Employee

• Public Relations Project Manager

  • Aug 2010 - Jan 2011

  - Planning and assembly of success stories of the agency for its application in national and international Advertising and Media Festivals. - Maintenance of the agency's client database and CRM corresponding to it. - Planning and execution of annual media events aimed at agency clients with the aim of strengthening the long-term relationship. - Planning and assembly of success stories of the agency for its application in national and international Advertising and Media Festivals. - Maintenance of the agency's client database and CRM corresponding to it. - Planning and execution of annual media events aimed at agency clients with the aim of strengthening the long-term relationship.



Mexicana Airlines

• Mexico
• Airlines and Aviation
• 200 - 300 Employee

• Advertising Analyst USA/CAN

  • Nov 2007 - Jul 2010

  - Planning and execution of annual advertising and media plans as well as seasonal campaigns for routes in the US and Canada. - Planning and execution of communication strategies for the launch of new routes in the USA/Canada. - Participation in the strategy for the design and launch of the new image of Mexicana de Aviación. - Planning and execution of annual advertising and media plans as well as seasonal campaigns for routes in the US and Canada. - Planning and execution of communication strategies for the launch of new routes in the USA/Canada. - Participation in the strategy for the design and launch of the new image of Mexicana de Aviación.