Experience

Touchpoint Oy

• Finland
• Textile Manufacturing
• 1 - 100 Employee

• CEO, Partner

  • Jan 2021 - Present

• Director Of Business Development

  • Dec 2018 - Dec 2020



Reima

• Finland
• Retail Apparel and Fashion
• 100 - 200 Employee

• Head of Corporate Business Development

  • Feb 2018 - Dec 2018

• Business Manager, ReimaGO

  • Jan 2017 - Feb 2018

  I led the business and sales development for ReimaGO, our new wearable tech concept for kids. Key tasks: - ReimaGO business and service model development - ReimaGO B2C & B2B sales- New markets, currently focusing in North-America - Leading a cross-functional pilot project to introduce agile ways of working at Reima

• Project Manager - Digital Reima

  • Jul 2013 - Dec 2016

  Project Manager for Reima's 2 strategic digitalisation projects: • ReimaGO : our new launch in wearable tech for kids. Managing & leading cross-functional team work at Reima, product owner in early app development, managing the overall concept from the development stream to our operative marketing and sales channels.• Reima.com - eCommerce & service renewal projectLeading as a product owner the revamp of Reima's eCommerce in 8 markets. The project included Hybris development, UX and user centric development, PIM and product data integration, digital marketing & SEO, and creating processes for creating & managing enriched online content.Experience also in: • PIM & product data: managing the product data process and requirements for Reima’s new PIM (InRiver)• ERP: representing Reima’s marketing function in ERP project (Navision, Trimit)• Global CRM strategy and roadmap: developing Reima Club’s strategy for the Finnish market, analyzing consumer data & online purchase behavior, campaign planning and implementation.

• Project Coordinator

  • Jul 2013 - Dec 2013

  • Coordinating Reima’s webshop development and extension projects: new webshop launches (Russia, Norway, Germany), product data enrichment and content creation, Hybris platform integrations (WMS and payment providers).• Developing and implementing Reima’s B2C reclamation process and reporting tools. • Producing and compiling reports and material for leadership team and board meetings.



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Employer Branding

  • Jun 2012 - Oct 2012

  Work tasks: Coordinating and supporting projects and initiatives with universities and partner organizations to improve Vodafone’s presence and appeal among new hires and graduates. Developing and implementing new recruiting strategies and campaigns on both local (with other internal departments) and Group level (with other Vodafone Opcos). Managing the design and development of a large online communication platform for internal and external candidates. Work tasks: Coordinating and supporting projects and initiatives with universities and partner organizations to improve Vodafone’s presence and appeal among new hires and graduates. Developing and implementing new recruiting strategies and campaigns on both local (with other internal departments) and Group level (with other Vodafone Opcos). Managing the design and development of a large online communication platform for internal and external candidates.



Design Forum Finland

• Finland
• Design
• 1 - 100 Employee

• Project Coordinator

  • May 2011 - Dec 2011

  Work Tasks: Managing and supporting projects related to the promotion of Finnish design in commercial and public contexts, domestically and internationally. Responsibilities included drafting budgets and execution plans for future export projects, reporting on past projects performance to governmental entities, developing and implementing a new seminar concept, organizing and hosting a 4-day press trip for 70 journalists. Work Tasks: Managing and supporting projects related to the promotion of Finnish design in commercial and public contexts, domestically and internationally. Responsibilities included drafting budgets and execution plans for future export projects, reporting on past projects performance to governmental entities, developing and implementing a new seminar concept, organizing and hosting a 4-day press trip for 70 journalists.