Noor Aini Abd Rahim

Brand and Product Marketing Associate at Ocean Flair Group
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY

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Credentials

  • SEO for Social Media
    LinkedIn
    Feb, 2021
    - Nov, 2024

Experience

  • Ocean Flair Group
    • Food & Beverages
    • 1 - 100 Employee
    • Brand and Product Marketing Associate
      • Feb 2023 - Present

      • Develop and implement marketing strategies for each brand within Ocean Flair Group across all marketing channels. • Analyse sales data, customer behaviour and market trends to evaluate the effectiveness of the campaign and make improvements based on the results. • Build a relationship with all stakeholders to ensure the marketing efforts align with overall business objectives. • Manage branding and messaging to maintain the consistency of brand identity and objective across all marketing channels. • Design, build and maintaining social media presence across all digital channels. • Measure and report on the performance of all digital marketing campaigns. • Manage the marketing budget to ensure efficient and effective utilization of resources for each campaign’s objectives. Show less

  • Landasan Salam
    • Malaysia
    • Telecommunications
    • 1 - 100 Employee
    • Assistant Brand Manager Marketing
      • Nov 2021 - May 2023

      • Oversaw the commercial and marketing plans for Landasan Salam Fibre To The Home. • Planned and strategised the advertising and communication budget. • Created and prepared a communication template for internal and external communication, which included a website and a corporate profile. • Closely coordinated communication planning and materials for each new campaign/product with the creative agency. • Collaborate closely with the technical team on the requirements for the digital application. • Prepared work instructions and trained dealers on how to use the system. Successfully ensure 100% of dealers are trained before any product is launched. Show less

  • RHJ Tijarah Resources
    • Malaysia
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Assistant Manager Digital Content Marketing
      • Sep 2020 - Sep 2021

      • Developed the content and images for the Facebook content strategy. • Developed the content and images for the Facebook content strategy.

  • Celcom Berhad
    • Malaysia
    • Telecommunications
    • 700 & Above Employee
    • Brand Manager Associate
      • Feb 2019 - Aug 2020

      • Prepared and analyzed customer brand preferences to strategize the product advertising campaign. Six flagship devices were introduced and launched successfully.• Lead the communication planning materials team for key projects, ensuring the seamless and timely delivery of all materials prior to products/campaign launches.• Managed and resolved the customer complaints within the designated timeline. • Established positive working relationships with stakeholders during the creation of their planogram, as well as training stakeholders to promote the product. Ascertain that they are aware of the product and sales plan.• Lead in testing and ensuring accurate device pricing before the launch of new devices, successfully avoiding pricing or system errors. • Developed work instructions and conducted training session for dealers on system usage, achieving a 100% training rate prior to any product launch.• Prepared and analyzed device sales report to track customer preferences and trends, enabling strategic decision-making to boost device sales through effective offers and campaigns.• Lead the end-to-end OPPO devices sales. Show less

    • Senior Advertising Associate
      • Apr 2013 - Jan 2019

      • Planned and coordinated below-the-line communication campaign, ensuring seamless installation of materials in outlets before/on the same day as campaign launches. • Collaborated with product owner for Business/Enterprise marketing activities for new campaigns and products.• Establish positive working relationships with stakeholders, assisting in the creation of planogram and providing training on effective product communication strategies. • Work closely with the creative agency to develop and execute communication plans, ensuring cohesive and impactful materials for each campaign or product. • Managed the creation and organization of event and roadshow materials, maintaining regular collaboration with event organizers to ensure alignment with event requirements.• Monitored and evaluated the effectiveness of communication strategies through quarterly progress reports provided by creative agency.• Maintained budgetary oversight to ensure adherence to approved Advertising and Promotion spending limits. Show less

  • Adabi Consumer Industries Sdn. Bhd.
    • Malaysia
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Assistant Product Manager
      • Oct 2011 - Mar 2013

      • Lead the Tepung Cucur project. Successfully launched 2 new variants that generated 20% increase in Tepung Cucur revenue upon their introduction. • Lead the Tepung Goreng Ayam, Tepung Serbaguna and Tepung Goreng Pisang projects that contributes 30% of revenue for Tepung Goreng Ayam. • Lead the Soy Sauce and Sauce products projects, securing an impressive 80% of market share for Adabi. • Conducted comprehensive pricing and margin analysis, ensuring competitive pricing for all variant of Tepung and soy sauce. Implemented a strategic pricing approach and capture 60% of market share. • Worked closely with production, Quality Control and Research Development Department to ensure optimal productivity and maintaining the highest quality standards that align with consumer expectation. Show less

  • Gardenia Bakeries (KL) Sdn. Bhd
    • Malaysia
    • Marketing Officer
      • Jul 2008 - Jan 2011

      • Led the on-ground marketing activities for sampling and event/roadshow. This is to ensure the customer’s engagement and maintained Gardenia as number 1 in market share. • Led the Above-the-line (ATL) communication strategy and planning by analyzing the customer’s trends to ensure Gardenia’s ads reached all target customers. • Led the complaint community and successfully resolved all the complaints within 7 days. • Developed a good relationship with the Government Department (Ministry of Transportation) for applying for a new license for Gardenia’s truck. Successfully obtained approval for 15 trucks/year. Show less

Education

  • Universiti Teknologi MARA
    Bachelor of Business Administration - BBA, Finance, General
    2006 - 2007

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