Experience

WaterBrook & Multnomah

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager

  • Apr 2022 - Present

  Overseeing a range of marketing campaigns for authors published by WaterBrook and Multnomah, an imprint of Penguin Random House. Overseeing a range of marketing campaigns for authors published by WaterBrook and Multnomah, an imprint of Penguin Random House.



Kingsbridge Heights Community Center

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing and Communications Manager

  • Jul 2018 - Feb 2022

  As the Marketing and Communications Manager, I lead the agency's organization-wide communications and marketing strategic operations that promotes the Center's programs and contributes to fundraising objectives. My responsibilities include: - supervise a team of two employees-manage key stakeholder relationships, including Board of Directors, Executive leadership, elected officials, community partners, and educational institutions- co-produce agency’s annual fundraising events in collaboration with Executive Director and Development Committee; serve on internal committees- identify and test new internal communications systems to improve synergy across agency’s 18 programs- design marketing collateral for agency, including annual reports, brochures, fact sheets, social media graphics, and flyers to help increase program enrollments -track performance and growth on Facebook, Twitter, Instagram, LinkedIn, and Youtube to increase audience engagement - update website homepage and content management systemKey Accomplishments-managed a $20K budget funded by the NYC Department of Youth & Community Development (DYCD) to support M/WBE contractors in agency-wide rebrand project to raise the profile of the agency and develop a new logo -co-conceptualized and oversaw production of video series for End of Year fundraising campaign highlighting agency emergency relief work and community support during the COVID-19 pandemic-engaged notable influencers to garner support for agency’s mission and events, including securing Me Too movement founder Tarana Burke as a luncheon honoree and organizing a sexual abuse roundtable with NYC First Lady Chirlane McCray-generated more than $100K in donations through email marketing campaigns from April to December 2020-researched and co-led the production of the agency’s first virtual event, a pre-recorded online garden tour generating more $75K in funding

• Marketing and Communications Coordinator

  • Nov 2017 - Jul 2018



Africa.com

• United States
• Media Production
• 1 - 100 Employee

• Publishing Editor

  • Jan 2014 - Jun 2015

  • Managed the curation, publishing and marketing of the company’s top content product: the Top 10 Newsletters. There are 5 categories: daily news, weekly news, travel, arts & culture and business & finance• Wrote profiles on millennial African innovators (based on continent and in the diaspora) in business, technology, arts and culture for series called "African Trendsetters"• Edited and published in-house and external blog content on site (Wordpress platform)• Co-managed the editorial calendar• Implemented effective Search Engine Optimization (SEO) tags to increase reach of content published on website • Tracked newsletter and social media engagement and traffic• Served as social media manager and oversaw brand messaging as well as content distribution on Twitter, Facebook, Instagram and LinkedIn• Executed marketing for media partners and advertisers on all social media platforms• Served as brand ambassador at meetings with potential investors, educational institutions and media events in NY, DC and South Africaplatforms• Represented the company as a 2nd tier member of President Barack Obama's Council on Doing Business in Africa. I was a member of the council's sub-committee for media and outreach strategy, helping to shape the narrative of the U.S. interest in business/trade partnerships on the continent.

• Editorial Fellow

  • Jun 2013 - Jan 2014



CUNY Pipeline Honors Program for Careers in Teaching and Research

• Research Fellow

  • Jun 2011 - Jun 2012

  The CUNY Pipeline Honors Program for Careers in Teaching and Research is a program providing funding, GRE prep and research training to undergraduate students interested in pursuing doctoral study. • Conducted research on the social and political power of Hip-hop music in Senegal. Aware of the country's growing hip hop scene and the influence of the genre's artists, I focused specifically on the potential impact of the "Y'en A Marre" movement on voter turnout during the 2011 Presidential Elections.



The City College of New York

• United States
• Higher Education
• 700 & Above Employee

• Managing Editor

  • Aug 2010 - Jun 2012

  • Managed staff of 15-20 student reporters and editors • Served as Opinion,Features and News Editor, respectively, after being promoted each semester• Led weekly production meetings and wrote cover story features on students, campus elections, and current events • Served as Editor-in-Chief and Creative Director of the magazine’s first Hip-Hop Issue, published 2011 • Managed staff of 15-20 student reporters and editors • Served as Opinion,Features and News Editor, respectively, after being promoted each semester• Led weekly production meetings and wrote cover story features on students, campus elections, and current events • Served as Editor-in-Chief and Creative Director of the magazine’s first Hip-Hop Issue, published 2011



Face2Face Africa

• Online Media
• 1 - 100 Employee

• Contributing Writer and Junior Marketing/Promotions Specialist

  • Mar 2011 - Nov 2011

  • Assisted Marketing Director in strategic planning and event management of company mixers and the F.A.C.E. (Fascinating Africans Committed to Excellence) List Annual Award Show • Assisted Marketing Director in strategic planning and event management of company mixers and the F.A.C.E. (Fascinating Africans Committed to Excellence) List Annual Award Show



New York Daily News

• United States
• Online Media
• 300 - 400 Employee

• Intern, City Desk & Upper Manhattan Section

  • Jan 2011 - Mar 2011

  • Supported the news desk in coverage of breaking news stories within New York's 5 boroughs• Contributed reporting to 'Best of' feature pieces in the Upper Manhattan section, including an article on the best places to workout and great eateries for warm winter food • Supported the news desk in coverage of breaking news stories within New York's 5 boroughs• Contributed reporting to 'Best of' feature pieces in the Upper Manhattan section, including an article on the best places to workout and great eateries for warm winter food



NY1 News

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Intern, Living Department

  • Jun 2010 - Aug 2010

  • Assisted NY1 Arts Reporter, Stephanie Simon, during location shoots and post-production of footage• Edited and drafted segments in preparation for weekend airing• Provided support for Living Department reporters, specifically assistance with production, audio transcription and outdoor shoots • Assisted NY1 Arts Reporter, Stephanie Simon, during location shoots and post-production of footage• Edited and drafted segments in preparation for weekend airing• Provided support for Living Department reporters, specifically assistance with production, audio transcription and outdoor shoots