Chinonso Anyaehie

Founder at Decentrapress
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Contact Information
us****@****om
(386) 825-5501
Location
Lagos, Lagos State, Nigeria, NG
Languages
  • English -

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Bio

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Credentials

  • Advanced Branding
    LinkedIn
    Mar, 2022
    - Oct, 2024
  • Key Account Management
    LinkedIn
    Mar, 2022
    - Oct, 2024
  • Introduction to User Experience Design
    Coursera
    Feb, 2018
    - Oct, 2024
  • Adobe Certified Expert (ACE)
    Adobe
    Mar, 2010
    - Oct, 2024
  • Microsoft Certified Professional: Microsoft Certified Professional
    Microsoft
    Jul, 2009
    - Oct, 2024
  • Microsoft Certified Systems Administrator (MCSA)
    Microsoft
    Jul, 2009
    - Oct, 2024
  • Microsoft® Certified Technology Specialist: Microsoft Windows Vista, Configuration
    Microsoft
    Apr, 2009
    - Oct, 2024
  • CompTIA A+ Certification
    CompTIA
    Mar, 2009
    - Oct, 2024
  • CompTIA A+ Certification
    CompTIA
    Mar, 2009
    - Oct, 2024

Experience

    • Nigeria
    • Software Development
    • 1 - 100 Employee
    • Founder
      • Sep 2021 - Present

      Chinonso Anyaehie is a Web3 and blockchain educator. Since 2016, he has been a proponent of blockchain technology. In 2021, he launched www.decentrapress.com, a Web3 education platform. He is dedicated to assisting businesses and individuals in thriving in today's world of fast-paced disruptive technological change. Chinonso Anyaehie is a Web3 and blockchain educator. Since 2016, he has been a proponent of blockchain technology. In 2021, he launched www.decentrapress.com, a Web3 education platform. He is dedicated to assisting businesses and individuals in thriving in today's world of fast-paced disruptive technological change.

    • Nigeria
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Senior Brand Marketing Manager
      • Feb 2021 - Present

      I am accountable for overseeing and managing the performance and development of Mason products across the organization. In addition to establishing and implementing brand strategy, I perform market research, plan marketing campaigns, manage budgets and resources, and assess market trends. My ultimate objective at Mason is to enhance product awareness and sales while placing the product attractively in the market. I am accountable for overseeing and managing the performance and development of Mason products across the organization. In addition to establishing and implementing brand strategy, I perform market research, plan marketing campaigns, manage budgets and resources, and assess market trends. My ultimate objective at Mason is to enhance product awareness and sales while placing the product attractively in the market.

    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Senior Brand Manager
      • Feb 2017 - Present

      As a Brand Manager at Topwide Ventures, I oversaw several product brands, including Babymed and DaybyDay Baby, pediatric-approved baby skin care brands. I was able to increase sales of the baby skincare brand by 50% by building brand equity through online marketing activities. I was also responsible for overseeing other skincare product brands, including Pawpaw, Infini Clear, Carowhite, Always Young, Daybyday Women, Even Better, Biolight, Perfect White, and Citro Light. Through my efforts, I was able to increase the sales of these products by 30% through online brand awareness. With my expertise in brand management and a passion for driving business growth, I am dedicated to delivering exceptional results for the brands I work with.In my role as a Brand Manager, I have gained a deep understanding of the skincare industry and the unique challenges and opportunities that come with managing multiple product brands. I have developed strong skills in strategic marketing, brand positioning, and market analysis, which I use to identify and capitalize on growth opportunities for the brands I oversee. I am also skilled at collaborating with cross-functional teams, including product development, sales, and marketing, to drive successful brand initiatives. With my experience and expertise, I am well-equipped to lead and grow product brands in the skincare industry.

    • Brand and Marketing Manager
      • Jan 2023 - Feb 2023

      Excited to announce the launch of Topwide Composite - the new standard in safe and efficient cooking. Our team has worked tirelessly to bring this innovative solution to market, and I am proud to have played a key role as the brand manager in creating the website (www.topwidecomposite.com), branding, and B2B marketing strategy.As consumers, we all have had concerns about traditional steel LPG cylinders - be it the fear of cylinder explosions or corrosion leading to gas leaks. That's where Topwide Composite steps in to provide a solution that is not only safe but also efficient. Our LPG cylinders are made of composite material that is not only lightweight but also durable, making it a better option compared to traditional steel cylinders.This launch marks a significant milestone in our company's history and I am grateful for the opportunity to work on this project.

    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Chief Brand Officer
      • Sep 2022 - Feb 2023

      Excited to share the launch of Wholeshield, a new supplement and vitamins brand on a mission to empower individuals to take control of their health and well-being with innovative and effective naturaceuticals.As a brand manager and strategist, I had the privilege of leading the launch of Wholeshield, from creating a strong brand identity to designing the product packaging and launching the brand website at https://wholeshield.xyz/.With a focus on using natural ingredients and cutting-edge technology, Wholeshield offers a range of supplements and vitamins to support overall health and wellness. The brand is dedicated to helping people live their best lives, and I am proud to have played a part in bringing this vision to life.Stay tuned for more updates and exciting news from Wholeshield. And if you're looking to take control of your health and wellness, visit our website today and discover how our products can make a difference in your life. #Wholeshield #Supplements #Vitamins #HealthAndWellness.

    • Brand Designer
      • Mar 2015 - Jan 2017

      As a Visual Designer for Konga.com, I am responsible for creating visually appealing designs for the website that effectively capture the brand's identity and message. I also create advertising designs for Konga.com that help promote the brand and its products to our target audience. With my expertise in graphic design and a passion for creating compelling visuals, I strive to deliver high-quality designs that drive business growth and customer engagement. As a Visual Designer for Konga.com, I am responsible for creating visually appealing designs for the website that effectively capture the brand's identity and message. I also create advertising designs for Konga.com that help promote the brand and its products to our target audience. With my expertise in graphic design and a passion for creating compelling visuals, I strive to deliver high-quality designs that drive business growth and customer engagement.

    • Nigeria
    • Retail
    • 1 - 100 Employee
    • Assistant Brand Manager Marketing
      • Nov 2013 - Jan 2015

      As a Brand Designer at Artee Group, I am responsible for designing and creating marketing campaigns for the company's products. I have a strong eye for visual design and a passion for creating compelling marketing materials that drive brand awareness and engagement. In addition to designing marketing campaigns, I also oversee the design of landing pages used in product marketing, ensuring that they are visually appealing and optimized for conversion. With my expertise in graphic design and experience in the field, I am dedicated to delivering high-quality designs that support the growth and success of Artee Group.

    • Graphics Communication Executive
      • Sep 2013 - Jan 2015

      Recare Limited provides solutions in hair care, skincare, cosmetics and personal care. Recare is the proud parent brand of a collection of beauty brands including Natures Gentle Touch. My roles are listed below ◘Designing product labels and packaging ◘Taking high-key product photography ◘Developing concepts, graphics, and layouts for product illustrations, company logos, and websites ◘Coming up with new product designs and concept. ◘Keeps customers informed by reviewing illustrative material for presentation. ◘Working directly with the brand manager to come up with compelling marketing and advertising campaigns ◘Working directly with stake holders to present final product drafts ◘Assisting with product development, pricing and new product launches as well as developing new business opportunities.

    • Nigeria
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • Oct 2012 - Jun 2013

      Fuel Communication is an advert agency based in Lagos and was my entry point in the world of design and communication. I worked as an art director, handling customers brief and coming up with compelling designs for big brands. I worked for brands like Dunlop, Midea, Hisense, Etana, BG, and Raumplus. ◘Preparing rough drafts of material based on an agreed brief ◘Reviewing final layouts and suggesting improvements if required ◘Developing concepts, graphics and layouts for product illustrations, company logos, and websites ◘Producing illustrative material by assigning layout design concept to artists and photographers; directing development of design concepts into art layouts. ◘Keeps customers informed by reviewing illustrative material for presentation. ◘Improves quality results by studying, evaluating, and re-designing processes; implementing changes. ◘Advise clients on strategies to reach a particular audience. ◘Obtains client approval by presenting final layouts, story boards, and illustrations; responding to client commentary and requests ◘Formulates art concepts by supervising workers engaged in executing layout designs for art work and copy to be presented by visual communications media.

Education

  • Enugu State University of Science and Technology
    Bachelor's degree, Computer and Electronics Engineering
    2005 - 2010
  • Georgia Institute of Technology
    Foundation degree, Industrial and Product Design
    2017 - 2018

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