Nona J. Austin-King
Founder & CEO at Career Catalyst Group, dba- Claim this Profile
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Bio
LinkedIn User
Career Catalyst Group expertly assisted me with tweaking my career path relative to my goals, values, and personal brand. Nona provided candid feedback and expanded my awareness regarding various technological tools. Nona’s insight, experience, and expertise have truly been a blessing to me. I am happily consulting and recommend Career Catalyst Group for anyone who is seeking growth, wants to retool, or needs professional guidance about next steps!
Monica Franco
Nona King will strategically position you for your next role! Her program forces you to focus on your strengths so that you can clearly communicate your value to your current or future employer. She has different levels that are tailored to your current situation that will help catapult you to the next level. I'm forever thankful to my sister for gifting me the sessions with Nona. Also forever thankful to Nona for her huge contribution in helping me obtain my recent promotion! I'd recommend Nona King to anyone looking for that brand positioning that will advance YOU in your career. Thank you Nona!
Yvette Davis, MBA, MSIMC
Feeling stuck in my career and needing help defining future aspirations, Nona via Career Catalyst Group helped me draw extreme clarity on personal career fulfillment. I had never worked with a career coach, and knew for the growth I was looking for, I needed someone who would be honest yet challenge me. Nona's expertise allowed me to push beyond my personal limitations, and positioned me for a true crystal clear path forward. I worked with Nona over a couple months, and every time we met I felt more motivated and energized for my future career growth. Nona is officially a part of my "personal board of directors."
LinkedIn User
Career Catalyst Group expertly assisted me with tweaking my career path relative to my goals, values, and personal brand. Nona provided candid feedback and expanded my awareness regarding various technological tools. Nona’s insight, experience, and expertise have truly been a blessing to me. I am happily consulting and recommend Career Catalyst Group for anyone who is seeking growth, wants to retool, or needs professional guidance about next steps!
Monica Franco
Nona King will strategically position you for your next role! Her program forces you to focus on your strengths so that you can clearly communicate your value to your current or future employer. She has different levels that are tailored to your current situation that will help catapult you to the next level. I'm forever thankful to my sister for gifting me the sessions with Nona. Also forever thankful to Nona for her huge contribution in helping me obtain my recent promotion! I'd recommend Nona King to anyone looking for that brand positioning that will advance YOU in your career. Thank you Nona!
Yvette Davis, MBA, MSIMC
Feeling stuck in my career and needing help defining future aspirations, Nona via Career Catalyst Group helped me draw extreme clarity on personal career fulfillment. I had never worked with a career coach, and knew for the growth I was looking for, I needed someone who would be honest yet challenge me. Nona's expertise allowed me to push beyond my personal limitations, and positioned me for a true crystal clear path forward. I worked with Nona over a couple months, and every time we met I felt more motivated and energized for my future career growth. Nona is officially a part of my "personal board of directors."
LinkedIn User
Career Catalyst Group expertly assisted me with tweaking my career path relative to my goals, values, and personal brand. Nona provided candid feedback and expanded my awareness regarding various technological tools. Nona’s insight, experience, and expertise have truly been a blessing to me. I am happily consulting and recommend Career Catalyst Group for anyone who is seeking growth, wants to retool, or needs professional guidance about next steps!
Monica Franco
Nona King will strategically position you for your next role! Her program forces you to focus on your strengths so that you can clearly communicate your value to your current or future employer. She has different levels that are tailored to your current situation that will help catapult you to the next level. I'm forever thankful to my sister for gifting me the sessions with Nona. Also forever thankful to Nona for her huge contribution in helping me obtain my recent promotion! I'd recommend Nona King to anyone looking for that brand positioning that will advance YOU in your career. Thank you Nona!
Yvette Davis, MBA, MSIMC
Feeling stuck in my career and needing help defining future aspirations, Nona via Career Catalyst Group helped me draw extreme clarity on personal career fulfillment. I had never worked with a career coach, and knew for the growth I was looking for, I needed someone who would be honest yet challenge me. Nona's expertise allowed me to push beyond my personal limitations, and positioned me for a true crystal clear path forward. I worked with Nona over a couple months, and every time we met I felt more motivated and energized for my future career growth. Nona is officially a part of my "personal board of directors."
LinkedIn User
Career Catalyst Group expertly assisted me with tweaking my career path relative to my goals, values, and personal brand. Nona provided candid feedback and expanded my awareness regarding various technological tools. Nona’s insight, experience, and expertise have truly been a blessing to me. I am happily consulting and recommend Career Catalyst Group for anyone who is seeking growth, wants to retool, or needs professional guidance about next steps!
Monica Franco
Nona King will strategically position you for your next role! Her program forces you to focus on your strengths so that you can clearly communicate your value to your current or future employer. She has different levels that are tailored to your current situation that will help catapult you to the next level. I'm forever thankful to my sister for gifting me the sessions with Nona. Also forever thankful to Nona for her huge contribution in helping me obtain my recent promotion! I'd recommend Nona King to anyone looking for that brand positioning that will advance YOU in your career. Thank you Nona!
Yvette Davis, MBA, MSIMC
Feeling stuck in my career and needing help defining future aspirations, Nona via Career Catalyst Group helped me draw extreme clarity on personal career fulfillment. I had never worked with a career coach, and knew for the growth I was looking for, I needed someone who would be honest yet challenge me. Nona's expertise allowed me to push beyond my personal limitations, and positioned me for a true crystal clear path forward. I worked with Nona over a couple months, and every time we met I felt more motivated and energized for my future career growth. Nona is officially a part of my "personal board of directors."
Credentials
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Diversity, Equity and Inclusion in the Workplace Certificate
USF Corporate Training and Professional EducationMay, 2021- Nov, 2024 -
Marketing Tools: Digital Marketing
LinkedInJan, 2021- Nov, 2024
Experience
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Career Catalyst Group, dba
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Founder & CEO
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Sep 2020 - Present
Career Catalyst Group will guide you through the career planning and job search process, help clarify your professional purpose and build your influential network, resulting in peace of mind and restored confidence in your future career endeavors. • Personal Brand Pitch & LinkedIn Optimization • Interview Prep & Networking • Resume Optimization & Job Description Decoding • Career Vision Development and Company Search Strategies • Performance Review Planning • Leadership… Show more Career Catalyst Group will guide you through the career planning and job search process, help clarify your professional purpose and build your influential network, resulting in peace of mind and restored confidence in your future career endeavors. • Personal Brand Pitch & LinkedIn Optimization • Interview Prep & Networking • Resume Optimization & Job Description Decoding • Career Vision Development and Company Search Strategies • Performance Review Planning • Leadership Training • Public Speaking • Negotiation • One-on-One and Group Coaching Show less Career Catalyst Group will guide you through the career planning and job search process, help clarify your professional purpose and build your influential network, resulting in peace of mind and restored confidence in your future career endeavors. • Personal Brand Pitch & LinkedIn Optimization • Interview Prep & Networking • Resume Optimization & Job Description Decoding • Career Vision Development and Company Search Strategies • Performance Review Planning • Leadership… Show more Career Catalyst Group will guide you through the career planning and job search process, help clarify your professional purpose and build your influential network, resulting in peace of mind and restored confidence in your future career endeavors. • Personal Brand Pitch & LinkedIn Optimization • Interview Prep & Networking • Resume Optimization & Job Description Decoding • Career Vision Development and Company Search Strategies • Performance Review Planning • Leadership Training • Public Speaking • Negotiation • One-on-One and Group Coaching Show less
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Himalaya Herbal Healthcare
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United States
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Manufacturing
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700 & Above Employee
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Vice President of Marketing
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Apr 2014 - Nov 2020
Led the overall marketing strategy and tactical plans for Himalaya's line of herbal supplements and oral care products for the North American consumer market. • Built a world class, 10-person, high-performance marketing & analytics team that set the standard for the entire Himalaya USA organization. • Drove the company’s growth and improved Himalaya’s oral care brand ranking from #11 to #5 within 3 years. • Developed formalized process to assess the market and uncover business… Show more Led the overall marketing strategy and tactical plans for Himalaya's line of herbal supplements and oral care products for the North American consumer market. • Built a world class, 10-person, high-performance marketing & analytics team that set the standard for the entire Himalaya USA organization. • Drove the company’s growth and improved Himalaya’s oral care brand ranking from #11 to #5 within 3 years. • Developed formalized process to assess the market and uncover business opportunities, which helped to guide the strategic direction of the company and build a robust innovation pipeline across the supplements and personal care businesses. Show less Led the overall marketing strategy and tactical plans for Himalaya's line of herbal supplements and oral care products for the North American consumer market. • Built a world class, 10-person, high-performance marketing & analytics team that set the standard for the entire Himalaya USA organization. • Drove the company’s growth and improved Himalaya’s oral care brand ranking from #11 to #5 within 3 years. • Developed formalized process to assess the market and uncover business… Show more Led the overall marketing strategy and tactical plans for Himalaya's line of herbal supplements and oral care products for the North American consumer market. • Built a world class, 10-person, high-performance marketing & analytics team that set the standard for the entire Himalaya USA organization. • Drove the company’s growth and improved Himalaya’s oral care brand ranking from #11 to #5 within 3 years. • Developed formalized process to assess the market and uncover business opportunities, which helped to guide the strategic direction of the company and build a robust innovation pipeline across the supplements and personal care businesses. Show less
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Senior Marketing Manager, Innovation
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May 2009 - Apr 2014
Managed innovation strategy and implementation plans for the Simply Orange and Minute Maid brands. • Directly managed and mentored Associate Brand Manager who was later promoted to Brand Manager within 9 months. • Developed innovation strategy and pipeline, delivering $40MM to the business, which exceeded plan by 12%. • Developed 3-year innovation pipeline of viable new product ideas and concepts that tested at or above category norms. Used stage-gate new products process to move… Show more Managed innovation strategy and implementation plans for the Simply Orange and Minute Maid brands. • Directly managed and mentored Associate Brand Manager who was later promoted to Brand Manager within 9 months. • Developed innovation strategy and pipeline, delivering $40MM to the business, which exceeded plan by 12%. • Developed 3-year innovation pipeline of viable new product ideas and concepts that tested at or above category norms. Used stage-gate new products process to move ideas forward towards a go-no-go decision.
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Senior Brand Manager - Innovation, Odwalla Business Unit
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May 2008 - May 2009
Led and managed all aspects of innovation strategy, pipeline development and implementation plan for the Odwalla brand. • Launched five new products, while developing subsequent-year innovation pipeline with 67% reduced workforce. Delivered $12MM to the business, which exceeded plan by 18%.
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Brand Manager, Odwalla Business Unit
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Oct 2006 - Apr 2008
Managed strategic planning, product development, brand operations and marketing execution for the Odwalla brand. • Managed team of cross-functional resources to redesign the entire Odwalla beverage portfolio package graphics. Improved shelf presence, enhanced package communication, resulting in significantly higher purchase interest and extremely high liking scores among brand and category users. • Implemented first national media campaign for the brand; managed $6MM media budget.
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Reynolds Consumer Products
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United States
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Manufacturing
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700 & Above Employee
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Senior Brand Manager, Grocery Channel, Hefty Waste Bags
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Aug 2003 - Sep 2006
Managed team of 10+ cross-functional resources in the management of the Hefty Waste Bag brand within the grocery channel, including business planning, financial analysis, brand/product positioning, advertising/promotion planning, and line extension launches.
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Customer Marketing Manager, Non-Food Channel, Hefty Waste Bags
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Jul 2001 - Aug 2003
Developed and executed customer specific marketing strategies for the Hefty Waste Bag portfolio in the non-foods distribution channel to secure incremental distribution and merchandising, provide value-added product promotions, build brand equity, and optimize spending efficiencies. Served as strategic business planning partner on customer teams.
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Manager
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Jan 1998 - Jun 2001
Managed various retail brands in the ethnic hair care business. Responsibilities included profit and volume delivery, annual brand plan development, pricing strategy, advertising planning and execution, trade and consumer promotions, and budget planning. Managed various retail brands in the ethnic hair care business. Responsibilities included profit and volume delivery, annual brand plan development, pricing strategy, advertising planning and execution, trade and consumer promotions, and budget planning.
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Education
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Vanderbilt University
Bachelor of Music, Flute Performance -
Washington University in St. Louis
MBA, Marketing, Management
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