Experience

ORKLI GROUP

• Directora de marketing

  • Nov 2018 - Present

  Más de 20 años de experiencia en Marketing y Comunicación y en Comercio Internacional. Desarrollo del Marketing Estratégico del Grupo y definición y ejecución de una Política de Comunicación. Más de 20 años de experiencia en Marketing y Comunicación y en Comercio Internacional. Desarrollo del Marketing Estratégico del Grupo y definición y ejecución de una Política de Comunicación.



PAN CON CHOCOLATE

• Spain
• Textile Manufacturing

• EXPORT MANAGER

  • Jul 2016 - Nov 2018

  Soy la responsable de mercados internacionales de la empresa de moda infantil Pan con Chocolate. Mis principales objetivos son, además de consolidar los mercados internacionales actuales, ampliar la presencia de la marca en nuevos mercados. Soy la responsable de mercados internacionales de la empresa de moda infantil Pan con Chocolate. Mis principales objetivos son, además de consolidar los mercados internacionales actuales, ampliar la presencia de la marca en nuevos mercados.



PROFEX

• Armenia
• Freight and Package Transportation

• Promotora de Internacionalización-Export Manager

  • Jan 2015 - Jun 2016

  Bajo el paraguas del Programa PROFEX y auspiciado por el Gobierno Vasco y las Cámaras de Comercio, trabajo para tres empresas de sectores industriales con poca o ninguna experiencia internacional (sectores: estampación, inyección de plástico y matricería y fabricación de recambios para bombas helicoidales de rotor externo). Mi función es elaborar un Plan de Internacionalización para cada una de las tres empresas e iniciar la exportación o continuar, en algún caso, la expansión en nuevos mercados. Asimismo, asesoro a estas empresas en todas aquellas áreas que faciliten su labor exportadora (Marketing y comunicación, adecuación de páginas web, etc). Show less



Marketing and Communication

• Belgium
• 1 - 100 Employee

• Marketing & Communication freelance

  • Apr 2010 - Dec 2014

  Proyects: - International Event Branding coordination (Moscow) (June-August 2014) - BTI Biotechnology Institute (May 2010-July 2013): Team coodination, new corporate image, new websites developmet, merchandising management, fidelity programmes,... - Masters Tenis Bilbao (2010-2011) Proyects: - International Event Branding coordination (Moscow) (June-August 2014) - BTI Biotechnology Institute (May 2010-July 2013): Team coodination, new corporate image, new websites developmet, merchandising management, fidelity programmes,... - Masters Tenis Bilbao (2010-2011)



BioBasque

• France
• Government Administration

• Communication and External relations

  • Sep 2009 - Mar 2010

  Coordination of online Newsletter, website improvement and promotion of international meetings between biotech companies. Coordination of online Newsletter, website improvement and promotion of international meetings between biotech companies.



OWL Genomics

• Spain
• Medical Equipment Manufacturing

• Marketing Consulting

  • Mar 2009 - Jun 2009

  New business line starting up and a new website project. New business line starting up and a new website project.



BTI Biotechnology Institute

• Spain
• Biotechnology Research
• 100 - 200 Employee

• Head of Communication Department

  • Feb 2006 - Jan 2009

  Place: Vitoria (Spain) International Congress organisation (nearly 2.000 attendees). Participation in international medical congress and trade shows as exhibitor. Media relations, public relations, associations, public institutions,... Design of catalogues, merchandising, promotions,... Marketing strategies, fidelity policies, ... Place: Vitoria (Spain) International Congress organisation (nearly 2.000 attendees). Participation in international medical congress and trade shows as exhibitor. Media relations, public relations, associations, public institutions,... Design of catalogues, merchandising, promotions,... Marketing strategies, fidelity policies, ...



Spanish Institute for Foreing Trade (ICEX)

• Initiation Programme for Foreign Trade Analyst

  • May 1999 - Feb 2006

  Place: Madrid (Spain) Strategic analysis and diagnosis of international potencial of SMEs from very different sectors. International Marketing actions. Recruitment and trainning, public presentations and promotion of the Programme, preparation of reports, organisation of promotional events in foreign markets and, in general terms, follow-up and management of the Programme at a national level. Leading the Communication activities of the Programme Place: Madrid (Spain) Strategic analysis and diagnosis of international potencial of SMEs from very different sectors. International Marketing actions. Recruitment and trainning, public presentations and promotion of the Programme, preparation of reports, organisation of promotional events in foreign markets and, in general terms, follow-up and management of the Programme at a national level. Leading the Communication activities of the Programme



Donuts-Panrico

• Spain
• Food Production
• 1 - 100 Employee

• Export Department (Placed in Norvigami, one company of the group)

  • Feb 1998 - May 1999

  Place: Vitoria (Spain) Preparation of Norvigami for the internationalisation, organising the various departments and staff to be at the same level than the rest of the group. Market Research, attending and exhibiting in International Exhibitions: Alimentaria, Private Label Exhib., SIAL, Fancy Food Exhibition (SF) and ISM. Contacting agents and distributors in France, Germany, Portugal, Italy, U.K and USA.Marketing and packaging design collaborations for a new line of products. Development of advertising campaings.In company ISO 9000 auditor. Show less



Urola S.Coop.Ltda.

• Training in Foreign Trade

  • Jan 1997 - Jul 1997

  Place: London Urola is the Spanish largest manufacturer of machinery for the extrusion and blowing of plastic bottles. Market research of the British Market for this machinery, Sales Promotion, Searching of an Agent and Attendance at Exhibitions. Place: London Urola is the Spanish largest manufacturer of machinery for the extrusion and blowing of plastic bottles. Market research of the British Market for this machinery, Sales Promotion, Searching of an Agent and Attendance at Exhibitions.



Spanish Embassy Commercial Office in London

• Training in Foreing Trade granted by the Basque Government

  • Jan 1996 - Dec 1996

  Answering enquiries on exports, organising Trade Missions and Company visits, attending at British Exhibitions, preparing and participating as an exhibitor in Shows in the U.K. Elaboration of reports, sectorial and commercial essays, market research, etc. Answering enquiries on exports, organising Trade Missions and Company visits, attending at British Exhibitions, preparing and participating as an exhibitor in Shows in the U.K. Elaboration of reports, sectorial and commercial essays, market research, etc.


European Commission
• Belgium
• Government Administration
• 700 & Above Employee
• Stagiaire at the Directorate General for Competition at the European Commission (DG IV-MTF)

  • Mar 1995 - Jul 1995