Experience

Ashly Audio, Inc.

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• General Manager

  • Apr 2023 - Present

• EVP Sales and Marketing

  • Feb 2021 - Apr 2023

• VP Marketing and Business Development

  • Apr 2018 - Feb 2021



HARMAN International

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Senior Global Manager Retail Solutions – Lexicon, dbx Pro Audio, AKG, & Connected PA

  • Oct 2015 - Dec 2017

  HARMAN Professional is a $1.2B division of HARMAN Intl, a subsidiary of Samsung, that makes connected car systems, AV products, automation solutions and Professional Audio products. I provide global Retail Portfolio Management and oversee dbx, Lexicon, AKG microphone/wireless systems, and Connected PA software. These responsibilities include: product definition, pricing, go to market strategy as well as interoperability of HARMAN products. I also liaise with automotive division for the Lexicon brand. My goal is to build a truly innovative product portfolio that departs from ‘me-too’ products.> Grew retail margin >5% by refining retail go-to-market pricing structure> Built 5-year roadmap integrating DSP technology into low-tech items > Led turnaround of struggling brands via clear guidelines for Engineering & Marketing Show less

• Director of Marketing – BSS, Lexicon, dbx Professional Audio, DigiTech

  • Feb 2014 - Oct 2015

  Promoted to head Brand Management, PR and Social Media planning, Roadmap development and planning, Portfolio Management, New Business Development, balancing multiple vertical markets resources.> Winner of Technical GRAMMY for Lexicon (in Professional and Car Audio)> Increased our install training reach 230% while slashing costs by completely restructuring our training from four days to one, implementing remote learning modules then used worldwide



Harman Music Group

• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Market Manager – Portable PA, Tour and Recording (dbx & Lexicon)

  • Apr 2011 - Feb 2014

  Provided portfolio management, new business development, advertising and social media and SEM Management, market trend analysis and OEM opportunities. > Identified lost sales in marketing pipeline that led to stronger sales structure and $850,000 gain > Cut collective advertising spend by 50% while increasing both engagement and impressions >450% > Grew social media followers from <1,500 to >60,000 > Developed OEM business model that generated 20% of total unit fiscal plan Show less



Brand Definition

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President (VP) – Business Development

  • Sep 2010 - Apr 2011

  Headed business development for Manhattan-based agency integrating media relations, positioning, and promotion with innovative digital marketing. Led sales presentations, strategic alliances, and marketing strategy for clients in technology, consumer electronics, clean energy / clean / green technology, and pharmaceuticals / healthcare. Built new portfolio of client services in POP, SEO, SEM website review and development and social media expertise. > Developed six-figure Google campaign that delivered the most impressions and most direct customers in client history > Developed innovative social media program that substantially increased buzz for Fortune 1000 client > Played key role in Irish government target marketing that brought successful independent Irish companies to US Show less



Musician's Friend

• United States
• Retail
• 100 - 200 Employee

• Director Business Development – Musician’s Friend

  • Dec 2006 - Aug 2010

  Worked for subsidiary of $600 million Guitar Center and fmr parent company Bain Capital and their family of online musical brands. Headed business development, partner marketing, co-op advertising, media sales, community relations. Managed all URLs, grabbed top 80 media market versions, bought all missing URLs and established watch list for those out of our control – 5,000+ URLS at peak. > Cut uncollected debt 83% by reconfiguring workflow management interface > Launched 1st incentive-based sales force in Musician’s Friend > Recruited Editorial & Forum Moderation staff to leverage content across multiple channels > Grew Active Advertisers 300% to >200 > Launched Industry 1st trade-in program for used gear not bought/returned at same store – No-risk profit-generating business Show less



Harman Music Group

• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Vice President (VP) – Marketing

  • Apr 2004 - Nov 2006

  For leading manufacturer of home entertainment / AV electronics, headed marketing staff of 14 supporting 35 independent rep firms and managing all Marketing / Product Development initiatives. Oversaw Trademark, URL, and Copyright protection worldwide. > On Executive Team that nearly doubled business in 3 years > Key in redesigned lineup for core brands focusing on price point and market > Launched industry-first rebate campaigns that grew profit AND market share > Managed Artist Relations team with A-Level Celebrities – Paul McCartney, Eric Clapton, etc Show less



HARMAN International

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Director of Marketing Communications - Harman Signal Processing

  • 2003 - 2004

  Promoted to head Harman Music Groups MarComm initiatives – PR, multi-language marketing collateral, and internet marketing strategies for Communities (DigiTech) and Certification (dbx). > Successful re-establishing DigiTech brand as #2 Effect brand in worldwide market Promoted to head Harman Music Groups MarComm initiatives – PR, multi-language marketing collateral, and internet marketing strategies for Communities (DigiTech) and Certification (dbx). > Successful re-establishing DigiTech brand as #2 Effect brand in worldwide market