B2B Performance Marketing Senior Analyst

• Mar 2023 - Present

B2B Performance Marketing Analyst

• Oct 2020 - Mar 2023

Develop and manage B2B performance marketing projects for UK & European Global Employers sending expats around the world, with a focus on SMEs. • Lead generation campaign management: brief, weekly follow-up, channel optimization, landing page optimization, test and learning. • Lead nurturing: building a contact strategy to nurture lead from top of the funnel through sales. • End 2 End tracking: working with Analytical team, Salesforce Development team and external agency to track… Show more Develop and manage B2B performance marketing projects for UK & European Global Employers sending expats around the world, with a focus on SMEs. • Lead generation campaign management: brief, weekly follow-up, channel optimization, landing page optimization, test and learning. • Lead nurturing: building a contact strategy to nurture lead from top of the funnel through sales. • End 2 End tracking: working with Analytical team, Salesforce Development team and external agency to track leads from generation to sale. • SEO: optimizing pages to increase search visibility on high value keywords • Supporting other B2B departments in their acquisition campaign and tracking.

Digital Account Manager

• Jul 2019 - Sep 2020

• Coordinating, managing and developing digital campaigns within the UK market : emailing (lead gen, CPC, CPM), display (programatic and direct) • Responsible for building and managing relationships with 30+ accounts : tier1 marketing agencies (Ogilvy, OMD...), brands (Disney, Nike, Voyage Privé...) and affiliation platorms (Awin, CJ, Webgains, Rakuten). • Monitoring performance of campaigns, ensuring they are delivering on pace and quickly addressing any issues • Analyzing and… Show more • Coordinating, managing and developing digital campaigns within the UK market : emailing (lead gen, CPC, CPM), display (programatic and direct) • Responsible for building and managing relationships with 30+ accounts : tier1 marketing agencies (Ogilvy, OMD...), brands (Disney, Nike, Voyage Privé...) and affiliation platorms (Awin, CJ, Webgains, Rakuten). • Monitoring performance of campaigns, ensuring they are delivering on pace and quickly addressing any issues • Analyzing and optimizing campaigns to deliver best performance (A/B test, heat map, CTR, OR, CR) and ROI • Running reports on campaign performance and adding suggestions for improvements • Business development to find new partners and grow revenue • Closing and billing (ask for recommendation letter) Show less • Coordinating, managing and developing digital campaigns within the UK market : emailing (lead gen, CPC, CPM), display (programatic and direct) • Responsible for building and managing relationships with 30+ accounts : tier1 marketing agencies (Ogilvy, OMD...), brands (Disney, Nike, Voyage Privé...) and affiliation platorms (Awin, CJ, Webgains, Rakuten). • Monitoring performance of campaigns, ensuring they are delivering on pace and quickly addressing any issues • Analyzing and… Show more • Coordinating, managing and developing digital campaigns within the UK market : emailing (lead gen, CPC, CPM), display (programatic and direct) • Responsible for building and managing relationships with 30+ accounts : tier1 marketing agencies (Ogilvy, OMD...), brands (Disney, Nike, Voyage Privé...) and affiliation platorms (Awin, CJ, Webgains, Rakuten). • Monitoring performance of campaigns, ensuring they are delivering on pace and quickly addressing any issues • Analyzing and optimizing campaigns to deliver best performance (A/B test, heat map, CTR, OR, CR) and ROI • Running reports on campaign performance and adding suggestions for improvements • Business development to find new partners and grow revenue • Closing and billing (ask for recommendation letter) Show less

International SEO coordinator & Project Manager

• Feb 2018 - Jul 2019

• Coordinated webmarketing teams across 8 different countries (Spain, UK, Italy, Belgium, Portugal, Austria, Turkey, Japan). • Worked as Product Owner on web development projects (Agile) and CMS migration: wrote the User Stories and be in a constant exchange with the tech and marketing teams ; managed the backlogs; tested new features and followed resolution of bugs • Implemented digital strategies to improve rankings, visits and conversion rate : SEO optimization, UX experience… Show more • Coordinated webmarketing teams across 8 different countries (Spain, UK, Italy, Belgium, Portugal, Austria, Turkey, Japan). • Worked as Product Owner on web development projects (Agile) and CMS migration: wrote the User Stories and be in a constant exchange with the tech and marketing teams ; managed the backlogs; tested new features and followed resolution of bugs • Implemented digital strategies to improve rankings, visits and conversion rate : SEO optimization, UX experience, affiliation campaigns... • Conducted technical and onsite SEO audits (Screamingfrog, Ahref, Moz, GA, Tag Manager, Search Console) • Plan, execute and control online strategies for Japan during maternity leave (Ask for recommendation letter) Show less • Coordinated webmarketing teams across 8 different countries (Spain, UK, Italy, Belgium, Portugal, Austria, Turkey, Japan). • Worked as Product Owner on web development projects (Agile) and CMS migration: wrote the User Stories and be in a constant exchange with the tech and marketing teams ; managed the backlogs; tested new features and followed resolution of bugs • Implemented digital strategies to improve rankings, visits and conversion rate : SEO optimization, UX experience… Show more • Coordinated webmarketing teams across 8 different countries (Spain, UK, Italy, Belgium, Portugal, Austria, Turkey, Japan). • Worked as Product Owner on web development projects (Agile) and CMS migration: wrote the User Stories and be in a constant exchange with the tech and marketing teams ; managed the backlogs; tested new features and followed resolution of bugs • Implemented digital strategies to improve rankings, visits and conversion rate : SEO optimization, UX experience, affiliation campaigns... • Conducted technical and onsite SEO audits (Screamingfrog, Ahref, Moz, GA, Tag Manager, Search Console) • Plan, execute and control online strategies for Japan during maternity leave (Ask for recommendation letter) Show less

Brand Manager Assistant

• Jul 2017 - Dec 2017

• Analyzed brand KPIs (sales, WD...) on a weekly basis. • Performed ad hoc market studies for product innovation. • Coordinated in-store promotion to boost sales and customers’ recruitment. • Managed e-mailing and mobile campaigns using main digital KPIs (CPM, CPC, CPA...). • Developed new packaging in collaboration with creative agencies • Managed advertising and promotion budget • Analyzed brand KPIs (sales, WD...) on a weekly basis. • Performed ad hoc market studies for product innovation. • Coordinated in-store promotion to boost sales and customers’ recruitment. • Managed e-mailing and mobile campaigns using main digital KPIs (CPM, CPC, CPA...). • Developed new packaging in collaboration with creative agencies • Managed advertising and promotion budget

Junior Consultant

• Sep 2016 - Dec 2016

• In-company consulting project on e-commerce in China • Conducted academic research, market studies and field research (quantitative and qualitative interviews) in Shanghai within an international team of 5 people • Developed marketing and managerial recommendations for the company • In-company consulting project on e-commerce in China • Conducted academic research, market studies and field research (quantitative and qualitative interviews) in Shanghai within an international team of 5 people • Developed marketing and managerial recommendations for the company

Brand Manager Assistant

• Jan 2016 - Jul 2016

• Established weekly business reports to analyzed brand performances and competitors. • Coordinated a 360 campaign for an event at the Arts Décoratifs (TV, Display, website). • Managed marketing campaigns to increase brand awareness. • Participated in the next year marketing plan. • Established weekly business reports to analyzed brand performances and competitors. • Coordinated a 360 campaign for an event at the Arts Décoratifs (TV, Display, website). • Managed marketing campaigns to increase brand awareness. • Participated in the next year marketing plan.

President and Account Manager

• Jan 2015 - Dec 2015

• Managed a team of 20 people and dealt with the club annual budget. • Coordinated direct marketing services for companies such as Google, Danone or Foodora. • Restructured the internal organization to increase team efficiency. • Managed a team of 20 people and dealt with the club annual budget. • Coordinated direct marketing services for companies such as Google, Danone or Foodora. • Restructured the internal organization to increase team efficiency.

Project Manager

• Jun 2014 - Dec 2014

Implemented developing projects to support farmers Coordinated public relations, presented the NGO to local actors Conducted a field study about the social and economic situation in the area Created the website and the brand image of the institution Implemented developing projects to support farmers Coordinated public relations, presented the NGO to local actors Conducted a field study about the social and economic situation in the area Created the website and the brand image of the institution