Experience

Lefrik

• Textile Manufacturing
• 1 - 100 Employee

• Responsable de Marketing y Ventas

  • May 2023 - Present



Salt-Water UK, Europe & Asia

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing Communications Manager

  • Nov 2019 - Feb 2023

  Managing Salt-Water Sandals cross-border marketing strategies across the UK, EU (mainly Germany, France, Spain and Netherlands) and SEA. - Developing marcomm offline and online strategies with a focus on brand heritage, provenance, and slow fashion. - Leading email marketing, digital, and social media marketing strategies. - Managing brand ambassadors program, collaborations and co-branding partnerships. - Heading brand ethics and transparency statement project. - Photo shootings and events coordinator. - Regular liaison with key stakeholders, such as wholesale and operations departments, company warehouses, PR and digital marketing agencies, influencers, or press. - Daily use of Magento, Netsuite, FB Business Manager, Google Analytics, Klaviyo and IconoSquare. Show less



SABINNA

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing and Social Media Consultant

  • Nov 2019 - Jun 2020

  Freelanced for the conscious lifestyle brand SABINNA to improve its digital brand awareness. Achievements: - Executed paid social media campaigns. - Developed social media content strategies to increase organic growth. - Managed brand ambassadors and collaborations. - Regular data analysis and reports. Freelanced for the conscious lifestyle brand SABINNA to improve its digital brand awareness. Achievements: - Executed paid social media campaigns. - Developed social media content strategies to increase organic growth. - Managed brand ambassadors and collaborations. - Regular data analysis and reports.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Brick and Pixel - Microsoft x LCF: Accelerating the future of fashion

  • Jan 2019 - Jun 2019

  After the application process, my team was selected amongst other five groups to participate in the second collaborative project between the Fashion Innovation Agency at London College of Fashion and Microsoft, with the aim of powering the future of fashion. Under the guidance of creative technologists from both LCF and Microsoft, we developed Brick and Pixel, a creative-tech agency innovating on traditional fashion retail experiences. Our project prototype showcased in the closing event at Old Spitalfield Martket, consisted of a 'Live Fashion Mirror' powered by AI, IoT, Kinect and RFID. This interactive mirror focused on elevating brand storytelling, product provenance and brand ethical and social values. We were featured by Forbes, Evening Standard and on Microsoft's official website, amongst others. Show less



2btube

• Spain
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Mar 2018 - Sep 2018

  Developed social media organic and paid campaigns with influencers for lifestyle brands. Brands included: Nivea, Yves Rocher, Mahou, Brugal and others. Achievements: -Coordinated creative, talent and production internal teams to execute client's campaigns. -Managed and supervised content production for clients' corporate YouTube channels. -Regularly reached out to and met brands for new business. Developed social media organic and paid campaigns with influencers for lifestyle brands. Brands included: Nivea, Yves Rocher, Mahou, Brugal and others. Achievements: -Coordinated creative, talent and production internal teams to execute client's campaigns. -Managed and supervised content production for clients' corporate YouTube channels. -Regularly reached out to and met brands for new business.



Alana Consultores de Comunicación

• Spain
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Nov 2017 - Mar 2018

  Managed offline and online communication strategies for three clients. Achievements: - Touchpoint for all press inquiries: elaborated press releases and other press materials. - Full responsible for brands online presence and content creation. - Organised press events. Managed offline and online communication strategies for three clients. Achievements: - Touchpoint for all press inquiries: elaborated press releases and other press materials. - Full responsible for brands online presence and content creation. - Organised press events.



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media assistant L'Oréal

  • Apr 2017 - Oct 2017

  Media implant at L'Oréal as part of Zenith Media ́s trainee program. Achievements: -Monitored L'Oréal media investment. -Contact point between Zenith Media and L'Oréal. -Media department order execution in SAP and performance reports. -Responsible for organising events, meetings and business trips. Media implant at L'Oréal as part of Zenith Media ́s trainee program. Achievements: -Monitored L'Oréal media investment. -Contact point between Zenith Media and L'Oréal. -Media department order execution in SAP and performance reports. -Responsible for organising events, meetings and business trips.



INHOUSE Smart Communication

• Spain
• Public Relations and Communications Services
• 1 - 100 Employee

• Junior Account Executive

  • Jun 2016 - Jan 2017

  Developed and executed all around PR strategies for beauty and fashion brands. Brands included: Sephora, Apivita, dr. Brandt, StriVectin, Foreo, UNOde50, Benefit Cosmetics, Marc Jacobs Beauty, Teresa Helbig, Kat Von D Beauty, Restaurante mexicano Tepi and Iberostar Las Letras Hotel. Achievements: - Press touchpoint: elaborated press releases and other press materials.- Showroom management and daily contact with stylists.- Organised store events, press days, photoshoots and others: MB Madrid Fashion Week.- Day-to-day liasion with clients, media, agency departments and other key stakeholders.- Community manager (Facebook, Instagram and Twitter) and influencer collaborations coordinator. Show less

• Intern

  • Jan 2016 - May 2016



Nozomi39

• Madrid

• Freelance Editor

  • Nov 2015 - Jan 2016

  Freelanced for Nozomi39 agency to create content for Buhomag.elmundo.es online magazine. Achievements: - Trends research. - Written articles about fashion, beauty and lifestyle. Freelanced for Nozomi39 agency to create content for Buhomag.elmundo.es online magazine. Achievements: - Trends research. - Written articles about fashion, beauty and lifestyle.



GRUPO DEFESA

• Spain
• Environmental Services
• 1 - 100 Employee

• Administrative Assistant

  • 2012 - 2015

  Summer covers at DEFESA recycling company. Achievements: - Department office and accounting tasks. - Client service and daily liaison with external stakeholder. Summer covers at DEFESA recycling company. Achievements: - Department office and accounting tasks. - Client service and daily liaison with external stakeholder.



TVIST Showroom

• Madrid y alrededores, España

• PR Internship

  • Oct 2013 - Dec 2013

  Internship at TVIST showroom. Achievements: -Daily liaison with press and stylists and touch point for all their inquiries. -Managed shoppings and samples for fashion stylists and magazines. -Organised Press Days. Internship at TVIST showroom. Achievements: -Daily liaison with press and stylists and touch point for all their inquiries. -Managed shoppings and samples for fashion stylists and magazines. -Organised Press Days.