Experience

BX Brand Experience Design Group | An IPG Health Company
• United States
• Design Services
• 1 - 100 Employee
• Senior Graphic Designer

  • Apr 2022 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Designer & Art Director

  • 2012 - Present

  Elaboration of visual communication for a wide range of clients: small medium and large businesses as well as agencies and brands worldwide. Projects in both print and digital formats carried out accross all platforms (visual identities, packaging and label solutions, typography and bespoke illustrations, poster and print design, signage, webdesign) Elaboration of visual communication for a wide range of clients: small medium and large businesses as well as agencies and brands worldwide. Projects in both print and digital formats carried out accross all platforms (visual identities, packaging and label solutions, typography and bespoke illustrations, poster and print design, signage, webdesign)



Haribo France

• France
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Designer / Communication assistant

  • 2016 - 2017

  • Creative ideation and execution for Haribo’s new campaign. • Created various deliverables: information and communication medias, as well as environmental wayfinding systems, signage, and print and digital poster design) while ensuring brand integrity. • Collaborated on promotional material and content for social media platforms. • Creative ideation and execution for Haribo’s new campaign. • Created various deliverables: information and communication medias, as well as environmental wayfinding systems, signage, and print and digital poster design) while ensuring brand integrity. • Collaborated on promotional material and content for social media platforms.



Infinia Group

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Designer

  • 2015 - 2016

  • Concept development on main accounts (including edits and updates) and collaborated on future studio projects. • Built brand identities for healthcare, not-for-profit organizations, private equity businesses and an international banking group. • Designed marketing printed pieces including posters, brochures, invitations, events promotions and websites. • Produced strong conceptual illustrations to translate complex issues into easy-to-understand visuals. • Concept development on main accounts (including edits and updates) and collaborated on future studio projects. • Built brand identities for healthcare, not-for-profit organizations, private equity businesses and an international banking group. • Designed marketing printed pieces including posters, brochures, invitations, events promotions and websites. • Produced strong conceptual illustrations to translate complex issues into easy-to-understand visuals.



Imprimerie Vialle

• Designer / Art Director

  • 2014 - 2014

  • Contributed at all stages of the creative process to help produce engaging visuals for print purpose and communication (logo creation and execution, and illustrations) • Assisted owner in specking out print production and creating mechanicals for various stationery and invitations. • Contributed at all stages of the creative process to help produce engaging visuals for print purpose and communication (logo creation and execution, and illustrations) • Assisted owner in specking out print production and creating mechanicals for various stationery and invitations.



Identica Design

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Designer

  • May 2013 - Dec 2013

  Worked on several brand developments and identities as well as product design and packaging solutions for national (UK & N.Ireland) and international clients. • Participated in the winning pitch of Britvic's J2O rebranding: label, packaging and visual identity. • Assisted design team gather and analyze visual orientation for a new russian electronics business. • Produced additional concepts and brand elements for Kool menthol cigarettes on their 3 packs range (background patterns, icons and modular components to be adapted on pack). • Collaborated with creative team to develop communication materials for Vision Express throughout their stores (identity system, environmental signage and displays, banners and posters). • Designed illustrative elements for one of the new Drench (spring water drink) label proposals • Created company presentation templates to brief clients Show less



Mucca Design

• United States
• Graphic Design
• 1 - 100 Employee

• Design Intern

  • Jul 2011 - Dec 2011

  Worked on a variety of projects ranging from brand identities to book covers and production work (ready-to-print, mechanicals). • Designed book covers for italian publisher Rizzoli and their BUR paperback division (involving image research, photo manipulations and custom typography). • Helped in the development of a branding solution for Runa energy drink (logo, label and packaging). • Contributed to the elaboration of Punctuate stationery line for Barnes & Noble. • Aided in the rebranding of Pomegranate Kosher grocery store • Worked with principal on layout and composition consistency within a series of books for Casterman publishing house. • Proof-read and checked files for print production. Show less



Symaps Méditerranée

• Design Intern

  • 2010 - 2010

  • Logo design and print material execution • Corporate identity, layout principles, style guide and signage • Image manipulation for Polygone (shopping center) and their spring ad. • Logo research for a local political party. • Logo design and print material execution • Corporate identity, layout principles, style guide and signage • Image manipulation for Polygone (shopping center) and their spring ad. • Logo research for a local political party.