Head Brand and Communication

• Jul 2022 - Present

Acting Head Brand and Communications

• Jan 2022 - Jul 2022

Brand Strategy Manager

• Jan 2016 - Apr 2022

Brand Assets and Properties manager-reporting to Marketing Director

• Jul 2013 - Dec 2015

My role as brand assets manager involves managing the properties and sponsorship portfolio through ensuring effective and efficient utilisation of resources to develop and fully optimise passion points ,create relevant points of differentiation in every execution thereby generating revenue for the brand to achieve short term and long term goals.Managing and Developing partner relationsHighlights so far-Managed to successful execution of Airtel's sole sponsorship of the national football team Uganda cranes in the various matches which has grown the brand bonding scores tremendously and made Airtel the most popular brand.- Successfully launched and ensured end to end execution of Airtel Trace Music Stars competition, the first digital music competition in Africa which saw the brand association scores in the youth market grow tremendously. Airtel Trace stars voted best digital campaign at the 2015 Social media awards in Uganda- Launched and have grown the Airtel Rising stars property, a local grass root football property for under 17 boys and girls to a house hold and calendared football asset that has seen in 5 years of existance at least 7 kids join the national team Uganda cranes- a clear picture of a brand nurturing talents through developing passion points. ARS is in its 5 year of existance-Launched and have grown the Airtel National Basketball League since 2013 and have developed and supported the sport tremendously, which has seen Uganda qualify for the first time to the Africa Basketball games held in Tunisia in August 2015. Show less

Brand Assets and Properties Executive

• Jan 2013 - Jul 2013

Lead on ground execution of the asset and sponsorship portfolio and ensuring ROI through maximising synergies of all partners and stake holders, differentiation in approach and positioning of the brand, analysing investments in particular passion points linked to overall brand DNA and delivering through consistent and mmemorable engagements to the customer thus delivering on the brand promise mission and vision.

Acting Brand and communications Manager- reporting to Marketing Director

• May 2012 - Jan 2013

Defining Airtel Brand destiny through translating organisation marketing plan into viable brand plans and activities to enable growth in brand affinity, growth in customer market share plus revenues market share and continously create memorable experience to create stickiness through all traditional and emerging media and channel of trade.Brand budget formulation and strategyManaging Agency relastionsHighlights so farSpearheading the entire rebranding project and successful integration of Airtel +Warid media section in as far as all communications, budgets and campaigns were concerned and managing brand and message transition to the new Airtel Brand. Airtel Top of Mind scores have gone up as a result of successful merger integration.Successfully launched 3.75G network for Airtel in Uganda Successful launch of One Network platform for the Airtel and former warid numbers on one platform thereby ensuring the now larger airtel base can travel to 17 countries in Africa, India, Bangladesh,Sri Lanka and parts of the middle East can make calls using a single sim card at local rates. Show less

Brand and Communications Executive- Reporting to Manager Brand and Communications

• Sep 2010 - Apr 2012

Deliver on Annual Operating Plan (AOP) objectives by building airtel brand image, supporting sales and marketing efforts through developing and implementing dynamic brand connection environments for customer constituents in line with the business strategyAchievementsSuccessfully launched Airtel Rising stars; a grass root football project a first of its kind in Africa geared at nurturing untapped football talent under 17 years from across the country. This programme has grown to 5 seasons now with a big number of talents joining the Uganda national teamVoted Employee of the month May and July 2011 as well as employee of 3rd quarterAlso part of the team that handled the re branding of Zain to Airtel in as far as partner engagements, enabling procurement of trade items and launch event of the new brand. Show less

Corporate and SME Executive

• Jul 2009 - Sep 2010

Expanding of the high value segment and portfolio through tWell thought out execution of the segment marketing plan with targeted communication, targeted product value propositions and continually engaging and creating synergies that create a differential and memorable experience for the customer and create stickiness.AchievementsSuccessfully launched the first mobile money service dubbed Zap that saw customer growth by 500,000 in six months on the mobile money platform in particular and an additional 20% revenue spike from money transfers Show less

Public Relations Executive

• Feb 2009 - Jun 2009

Ensuring a positive image for the brand through maintaining high level relations with stakeholders and continually creating positive opportunities among the public for the brand to engageLooking and creating positive impact and opportunities to engage especially in CSRAchievementsSuccessfully rolled out and implemented the 2008 edition of Build Our Nation, a nation wide CSR programme aimed at building capacity of primary going pupils by equipping them with scholastic material and text books at upper primary level. Show less

Graduate Management Trainee- reporting to Marketing Manager

• Oct 2007 - Jan 2009

Pioneer graduate management team tasked with enrolling and mastering company objectives and translating them into various department objectives from a user perspective. As a GMT we got a chance to rotate in all departments for 15 months and developed both team and managerial skills that introduced me into the corporate culture. Achievements -Successfully completed 15months of the training programme with specialization in the Public Relations Department. -Successfully launched the youth holla tariff that saw the growth of student subscriptions by 20,000 in month one of launch. -I was confirmed for permanent employment at the end of the 15 months programme. Show less

Direct Sales Representative- Reporting to Head of Sales

• May 2007 - Sep 2007

Tasked with growing the bank revenue month on month by enrolling high revenue earning customers and opening various types of accounts to increase revenue streams to the bank. Achievements Surpassed set target of bank loan collection of $20,000 in the first quarter of employment Tasked with growing the bank revenue month on month by enrolling high revenue earning customers and opening various types of accounts to increase revenue streams to the bank. Achievements Surpassed set target of bank loan collection of $20,000 in the first quarter of employment