Chief Executive Officer

• Jul 2022 - Present

Market Advisor

• Jun 2021 - Present

Niche payments recruitment and consulting group, powering knowledge and manpower for some of the largest and newest fintech companies globally. Specialism in market entry, advisory on policy, compliance, vendor selection, Mobility as a Service (MaaS), cross border and manpower planning. Providing representation and guidance in MEA on solutions, advisory, industry trends and sales opportunities as well as acting as a knowledge source for consulting engagements. Niche payments recruitment and consulting group, powering knowledge and manpower for some of the largest and newest fintech companies globally. Specialism in market entry, advisory on policy, compliance, vendor selection, Mobility as a Service (MaaS), cross border and manpower planning. Providing representation and guidance in MEA on solutions, advisory, industry trends and sales opportunities as well as acting as a knowledge source for consulting engagements.

Managing Director

• Jun 2020 - Present

Niche sales and strategy consultancy specialist in growth, market diversification and sales enablement: -Assessed performance management structures and implemented enhancements to improve frameworks strengthening results for fintech companies and speeding up market penetration and brand awareness by multiple factors. -Led change and transformation across business areas to deliver benefits and align company resources. Devised processes and partnerships to boost long-term business success and increase profit levels more than 300% YoY. -Compiled research data and gave professional presentations highlighting finds and recommended optimizations (market diversification, sales growth, manpower planning), saving $millions in annual cost and adding $millions in new revenue lines. Show less

General Manager MENA

• May 2022 - Jul 2022

BridgerPay is a payment operations platform that connects your website to any payment provider you need. Boost your revenue, lower fees, and save time. Our simple UI gives you complete control over your payment stack. BridgerPay is a payment operations platform that connects your website to any payment provider you need. Boost your revenue, lower fees, and save time. Our simple UI gives you complete control over your payment stack.

Global Ambassador

• Feb 2022 - Jul 2022

Alchemy Pay is bridging Fiat and Crypto economies via their ACH token and the 200+ markets and exchanges they are offering merchants and financial institutions access. Providing access and understanding of the Middle East and African Market to power the growth of their brand and company Alchemy Pay is bridging Fiat and Crypto economies via their ACH token and the 200+ markets and exchanges they are offering merchants and financial institutions access. Providing access and understanding of the Middle East and African Market to power the growth of their brand and company

Regional Business Development Manager

• Mar 2021 - Oct 2021

Exciting M-Commerce SaaS Digital Platform revolutionising the Shopping and Dining Market. - Helping them grow and scale the sales operation. -Spearheaded successful business development initiatives aligned with company's strategy and core competencies to grow the UAE business. -Supported marketing teams, creating, deploying and optimizing campaigns for clients, creating used cases for Food and Beverage, Ticketing & Events, Pop up Stores, Golf Courses and Sporting events. -Uncovered and qualified prospects and sales opportunities in targeted markets using external resources. Helped implement Hubspot CRM and identified and qualified 10X prospect to revenue ratio. Show less

SVP, Global Head of Sales and Partnerships; Airlines, Hospitality, Ground & Sea at Cellpoint Mobile

• Mar 2016 - Dec 2019

Super Angel and Institution backed, fintech scale-up, offering enterprise-grade ecommerce, payment processing/ orchestration, data and analytics solutions via Platform as a Service technology. Providing Mobile apps for global airlines as well payment services via API and SDK. Raised in excess of $50m in funding between ’17 and ’22. - Developed and implemented performance improvement strategies and plans to promote continuous improvement - Set up and led sales and partnerships functions in 4 geographical regions (Dubai, Singapore, US and UK), growing team from 1 to 19 - Implemented account diagnostics, relationship analysis and engagement execution across partnerships. Enforced use of required processes and tools for partnership management. - Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close - grew 1-22 total customers (including Emirates and Southwest Airlines) - Managed entire sales cycle and strategy across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans including KPI's. - Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development. -Member of Executive team who helped raise over $44m in funding from Angels and Institutions -Built and strengthened strategic relationships with vendors, value added and leading industry partners - Apple, UATP, Uplift, Mastercard/Visa. Show less

Airline Distribution Sales Director

• Mar 2011 - Apr 2016

Nasdaq-listed provider of travel technology, supplying applications (including distribution and reservation systems) and consulting services. IPO’d in ‘14 and recorded revenue of $3.4bn, growth of 14% in ‘16 - Led all facets of Airline distribution contracts and 37 accounts across 17 countries in Middle East and North Africa, including 2 joint ventures. - Executed strategic plans for growth and new acquisitions- up to $200m a year in revenues and increased products used including mega deals with Emirates, Qatar, Etihad and Saudia. - Advanced market segment from 18%% to 33%% across the Middle East with market leader in multiple territories. - Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability. - Collaborated with sales and marketing departments in US and UK to support business objectives and client acquisition. - Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends. - Company representative at AACO and AFFRA Forum Show less

Sales and IT Account Manager

• Apr 2007 - Mar 2011

UAE based mega group of companies which includes Emirates Airlines, Dnata and 28 group companies, 50k+ employees and more than $10bn in annual revenues. - Managed book of business worth $10m across 10 accounts and a territory of Europe. - Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities - British Airways, Virgin, Swiss Airlines. - Exceeded sales goals and market competitions through effective negotiation of product and material pricing, freight and delivery rates and employee payment terms. - Liaised between customer accounts and various internal departments. - Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations while attending multiple global events Show less

Production Solutions Manager

• Mar 2003 - Dec 2006

Various Positions

• Jan 2002 - Apr 2003

These included: Analysing Global Employee Share Plan market including all legislative, legal and competitor analysis, project management in UK and 3 months in Montreal, process engineering and improvements using Six Sigma methodologies, and as a Corporate Business Manager looking after share plan corporate clients for Computershare UK offices. These included: Analysing Global Employee Share Plan market including all legislative, legal and competitor analysis, project management in UK and 3 months in Montreal, process engineering and improvements using Six Sigma methodologies, and as a Corporate Business Manager looking after share plan corporate clients for Computershare UK offices.