Sr. Product Marketing Manager

• Jun 2022 - Present

• Lead product marketing strategy and initiatives for RethinkCare's platform solutions offering employees 1-on-1 expert parenting consultations and thousands of skills training courses • Develop messaging and position to clearly define RethinkHealth's value proposition to clients, prospective clients, and channel partners through a cohesive story • Support organizational rebrands including leading content strategy and the creation of pitch decks, product overviews, and supporting sales… Show more • Lead product marketing strategy and initiatives for RethinkCare's platform solutions offering employees 1-on-1 expert parenting consultations and thousands of skills training courses • Develop messaging and position to clearly define RethinkHealth's value proposition to clients, prospective clients, and channel partners through a cohesive story • Support organizational rebrands including leading content strategy and the creation of pitch decks, product overviews, and supporting sales toolkit collateral • Execute go-to-market product launch messaging and positioning • Lead sales and client success enablement trainings to facilitate B2B sales of behavioral health platform solutions and resolve gaps in knowledge and training • Collaborate with product team to develop and refine the product roadmap • Manage strategic product positioning to enterprise employers along with partners including wellbeing platforms, learning management systems, health plans, EAPs, and consultants. • Serve as subject matter expert on RethinkCare's parenting, professional development, and personal wellbeing solutions • Support marketing team in building demand generation through through leadership content including webinars, newsletters, tip sheets, and other publications Show less • Lead product marketing strategy and initiatives for RethinkCare's platform solutions offering employees 1-on-1 expert parenting consultations and thousands of skills training courses • Develop messaging and position to clearly define RethinkHealth's value proposition to clients, prospective clients, and channel partners through a cohesive story • Support organizational rebrands including leading content strategy and the creation of pitch decks, product overviews, and supporting sales… Show more • Lead product marketing strategy and initiatives for RethinkCare's platform solutions offering employees 1-on-1 expert parenting consultations and thousands of skills training courses • Develop messaging and position to clearly define RethinkHealth's value proposition to clients, prospective clients, and channel partners through a cohesive story • Support organizational rebrands including leading content strategy and the creation of pitch decks, product overviews, and supporting sales toolkit collateral • Execute go-to-market product launch messaging and positioning • Lead sales and client success enablement trainings to facilitate B2B sales of behavioral health platform solutions and resolve gaps in knowledge and training • Collaborate with product team to develop and refine the product roadmap • Manage strategic product positioning to enterprise employers along with partners including wellbeing platforms, learning management systems, health plans, EAPs, and consultants. • Serve as subject matter expert on RethinkCare's parenting, professional development, and personal wellbeing solutions • Support marketing team in building demand generation through through leadership content including webinars, newsletters, tip sheets, and other publications Show less

Product Marketing Manager

• Mar 2021 - Apr 2022

• Develop marketing strategy, competitive positioning, and content facilitating B2B sales of digital health and wellbeing partner solutions • Organized and drove all sales enablement and go-to-market product launch trainings contributing to a $10M increase in new business for partner product sales • Organized operations and development of press releases, webinars, whitepapers, and blogs promoting new vendor partnerships • Serve as subject matter expert on digital point solutions across… Show more • Develop marketing strategy, competitive positioning, and content facilitating B2B sales of digital health and wellbeing partner solutions • Organized and drove all sales enablement and go-to-market product launch trainings contributing to a $10M increase in new business for partner product sales • Organized operations and development of press releases, webinars, whitepapers, and blogs promoting new vendor partnerships • Serve as subject matter expert on digital point solutions across a wide range of health, wellbeing, and benefits navigation categories • Support the creation and execution of presentations at key internal and external conferences including Sales Kick-off and Thrive conferences • Work between wellbeing partners and internal account managers/sales team to drive new business and resolve gaps in knowledge and training Show less • Develop marketing strategy, competitive positioning, and content facilitating B2B sales of digital health and wellbeing partner solutions • Organized and drove all sales enablement and go-to-market product launch trainings contributing to a $10M increase in new business for partner product sales • Organized operations and development of press releases, webinars, whitepapers, and blogs promoting new vendor partnerships • Serve as subject matter expert on digital point solutions across… Show more • Develop marketing strategy, competitive positioning, and content facilitating B2B sales of digital health and wellbeing partner solutions • Organized and drove all sales enablement and go-to-market product launch trainings contributing to a $10M increase in new business for partner product sales • Organized operations and development of press releases, webinars, whitepapers, and blogs promoting new vendor partnerships • Serve as subject matter expert on digital point solutions across a wide range of health, wellbeing, and benefits navigation categories • Support the creation and execution of presentations at key internal and external conferences including Sales Kick-off and Thrive conferences • Work between wellbeing partners and internal account managers/sales team to drive new business and resolve gaps in knowledge and training Show less

Personal Trainer

• Feb 2020 - Mar 2022

Developed and delivered comprehensive, personalized physical fitness programs across a wide range of clients ages 21-57 to help them progress toward their unique health and wellbeing goals including: • strength • hypertrophy • cardiovascular endurance • fat loss/weight loss • flexibility • mobility • targeted injury rehabilitation. Developed and delivered comprehensive, personalized physical fitness programs across a wide range of clients ages 21-57 to help them progress toward their unique health and wellbeing goals including: • strength • hypertrophy • cardiovascular endurance • fat loss/weight loss • flexibility • mobility • targeted injury rehabilitation.

Public Health Advisor - Community Engagement Specialist

• Jun 2020 - Feb 2021

• Performed community outreach in support of New York City’s COVID-19 contact tracing initiative. • Located and conducted interviews and assessments to reduce risk of virus transmission among COVID-19 cases and their contacts using a culturally competent approach to encourage sharing of relevant medical information. • Managed a daily caseload of four to six COVID-19 cases and contacts. • Provided guidance to management on best practices in the field related to enhancing information… Show more • Performed community outreach in support of New York City’s COVID-19 contact tracing initiative. • Located and conducted interviews and assessments to reduce risk of virus transmission among COVID-19 cases and their contacts using a culturally competent approach to encourage sharing of relevant medical information. • Managed a daily caseload of four to six COVID-19 cases and contacts. • Provided guidance to management on best practices in the field related to enhancing information gathering, strategies to motivate adherence to isolation and quarantine guidelines, and COVID-19 exposure prevention methods. Show less • Performed community outreach in support of New York City’s COVID-19 contact tracing initiative. • Located and conducted interviews and assessments to reduce risk of virus transmission among COVID-19 cases and their contacts using a culturally competent approach to encourage sharing of relevant medical information. • Managed a daily caseload of four to six COVID-19 cases and contacts. • Provided guidance to management on best practices in the field related to enhancing information… Show more • Performed community outreach in support of New York City’s COVID-19 contact tracing initiative. • Located and conducted interviews and assessments to reduce risk of virus transmission among COVID-19 cases and their contacts using a culturally competent approach to encourage sharing of relevant medical information. • Managed a daily caseload of four to six COVID-19 cases and contacts. • Provided guidance to management on best practices in the field related to enhancing information gathering, strategies to motivate adherence to isolation and quarantine guidelines, and COVID-19 exposure prevention methods. Show less

Group Fitness Instructor - New York Sports Clubs

• Feb 2020 - Mar 2020

Product Marketing Intern

• Jan 2019 - Dec 2019

•Facilitated Marketing Team's digital content, including social media account management •Implemented Health Mentorship Program evaluation tool analyzing program effectiveness in driving health behavior change •Managed implementation of incentives campaigns encouraging preventive health exams completion Designed study protocol for pilot program measuring the impact of wearable posture trainer devices on musculoskeletal health, productivity, and mental health indicators •Assisted in… Show more •Facilitated Marketing Team's digital content, including social media account management •Implemented Health Mentorship Program evaluation tool analyzing program effectiveness in driving health behavior change •Managed implementation of incentives campaigns encouraging preventive health exams completion Designed study protocol for pilot program measuring the impact of wearable posture trainer devices on musculoskeletal health, productivity, and mental health indicators •Assisted in creative product development, such as video assets, email campaigns, and infographics •Helped coordinate planning of fertility, mental health, and pelvic floor health events Planned components of women's health screening product with Clinical and Marketing teams •Conducted cost-effectiveness and case study analyses for adding genetic screenings to EHE's clinical product portfolio •Contributed to monthly enrollment campaign materials encouraging employees to participate in preventive health exams to improve their health, productivity, and longevity. Show less •Facilitated Marketing Team's digital content, including social media account management •Implemented Health Mentorship Program evaluation tool analyzing program effectiveness in driving health behavior change •Managed implementation of incentives campaigns encouraging preventive health exams completion Designed study protocol for pilot program measuring the impact of wearable posture trainer devices on musculoskeletal health, productivity, and mental health indicators •Assisted in… Show more •Facilitated Marketing Team's digital content, including social media account management •Implemented Health Mentorship Program evaluation tool analyzing program effectiveness in driving health behavior change •Managed implementation of incentives campaigns encouraging preventive health exams completion Designed study protocol for pilot program measuring the impact of wearable posture trainer devices on musculoskeletal health, productivity, and mental health indicators •Assisted in creative product development, such as video assets, email campaigns, and infographics •Helped coordinate planning of fertility, mental health, and pelvic floor health events Planned components of women's health screening product with Clinical and Marketing teams •Conducted cost-effectiveness and case study analyses for adding genetic screenings to EHE's clinical product portfolio •Contributed to monthly enrollment campaign materials encouraging employees to participate in preventive health exams to improve their health, productivity, and longevity. Show less

Locked on Wizards Host

• Feb 2018 - May 2018

Recruited guests, planned agenda, hosted, edited, published, and promoted daily Washington Wizards podcasts each Monday through Friday. Recruited guests, planned agenda, hosted, edited, published, and promoted daily Washington Wizards podcasts each Monday through Friday.

ORISE Fellow

• Jan 2017 - May 2018

• Crafted communications content for FDA meeting request system launch: FDA.gov/RequestAMeetingOnDrugs • Coordinated and executed ongoing engagement meetings between patient advocates and FDA regulatory scientists on prescription drug development and access; led related stakeholder outreach initiatives • Facilitated planning of 2017 and 2018 public workshops educating hundreds of stakeholders how to engage with FDA • Developed content for continuing medical education (CME) course on… Show more • Crafted communications content for FDA meeting request system launch: FDA.gov/RequestAMeetingOnDrugs • Coordinated and executed ongoing engagement meetings between patient advocates and FDA regulatory scientists on prescription drug development and access; led related stakeholder outreach initiatives • Facilitated planning of 2017 and 2018 public workshops educating hundreds of stakeholders how to engage with FDA • Developed content for continuing medical education (CME) course on FDA drug approval process, which was successfully launched • Presented poster at the 2017 FDA Science Forum on demographic disparities among clinical trial participants • Developed educational presentations on FDA’s regulatory authority for public and healthcare provider audiences • Wrote various articles and blogs on safe medication use published in WebMD magazine • Assisted in planning, marketing, and execution of a work/life well-being promotion event for the Women of the Center for Drug Evaluation and Research (CDER) called Healthy Happy Hour • Led weekly lunchtime health walks for the Women of CDER's Life Enhancement Committee Show less • Crafted communications content for FDA meeting request system launch: FDA.gov/RequestAMeetingOnDrugs • Coordinated and executed ongoing engagement meetings between patient advocates and FDA regulatory scientists on prescription drug development and access; led related stakeholder outreach initiatives • Facilitated planning of 2017 and 2018 public workshops educating hundreds of stakeholders how to engage with FDA • Developed content for continuing medical education (CME) course on… Show more • Crafted communications content for FDA meeting request system launch: FDA.gov/RequestAMeetingOnDrugs • Coordinated and executed ongoing engagement meetings between patient advocates and FDA regulatory scientists on prescription drug development and access; led related stakeholder outreach initiatives • Facilitated planning of 2017 and 2018 public workshops educating hundreds of stakeholders how to engage with FDA • Developed content for continuing medical education (CME) course on FDA drug approval process, which was successfully launched • Presented poster at the 2017 FDA Science Forum on demographic disparities among clinical trial participants • Developed educational presentations on FDA’s regulatory authority for public and healthcare provider audiences • Wrote various articles and blogs on safe medication use published in WebMD magazine • Assisted in planning, marketing, and execution of a work/life well-being promotion event for the Women of the Center for Drug Evaluation and Research (CDER) called Healthy Happy Hour • Led weekly lunchtime health walks for the Women of CDER's Life Enhancement Committee Show less

Beat Reporter/Contributor

• Jan 2015 - May 2018

• Covered all 41 Washington Wizards home games throughout 2016-2017 and 2017-2018 seasons through live Tweeting, pre- and post-game video interviews, recap articles and video standups • Managed WizardsXTRA website and Twitter account reaching over 4,000 followers • Covered all 41 Washington Wizards home games throughout 2016-2017 and 2017-2018 seasons through live Tweeting, pre- and post-game video interviews, recap articles and video standups • Managed WizardsXTRA website and Twitter account reaching over 4,000 followers

Wellness/Fitness Specialist

• May 2016 - Dec 2016

• Supported HHS Headquarters fitness center operations, including planning the group fitness schedule, facilitating member enrollment, developing monthly communications, and maintaining facility equipment • Tracked membership statistics, including total membership and class attendance • Implemented and tracked participation in all wellness initiatives • Communicated with agency and members about fitness center policies and procedures • Interacted with HHS employees and encourage… Show more • Supported HHS Headquarters fitness center operations, including planning the group fitness schedule, facilitating member enrollment, developing monthly communications, and maintaining facility equipment • Tracked membership statistics, including total membership and class attendance • Implemented and tracked participation in all wellness initiatives • Communicated with agency and members about fitness center policies and procedures • Interacted with HHS employees and encourage fitness center membership during health fairs and events

Writer, Center for Health Communications

• Aug 2014 - Apr 2016

• Raised awareness of FOH’s service offerings by increasing communications team’s production 50 percent from 2,400 projects completed in FY14 to over 3,600 in FY15 • Worked with design team to produce health promotion and education materials directed at more than 1.8 million federal employees at 360 agencies, including the VA, USAID, TSA and NASA • Created content and managed delivery of monthly health, work/life balance, and employee counseling campaigns • Conceptualized, developed… Show more • Raised awareness of FOH’s service offerings by increasing communications team’s production 50 percent from 2,400 projects completed in FY14 to over 3,600 in FY15 • Worked with design team to produce health promotion and education materials directed at more than 1.8 million federal employees at 360 agencies, including the VA, USAID, TSA and NASA • Created content and managed delivery of monthly health, work/life balance, and employee counseling campaigns • Conceptualized, developed, researched, and wrote agency’s promotional communications deliverables, including webpages, print and digital newsletters, posters, fact sheets, and HTML emails • Managed Federal Occupational Health National Wellness Committee of over 20 volunteers and spearheaded planning, implementation, and communication efforts for wellness initiatives reaching all FOH employees

Sports Assistant

• Aug 2013 - Jul 2014

-Created blog for Wisconsin's largest adult amateur baseball organization, the Home Talent League. Wrote weekly feature articles on various Home Talent League teams and players, recapped results and top performances of the previous week's games, previewed upcoming matchups and compiled statistics for league's batting and home run leaders. -Wrote 10 total articles on college, prep and adult amateur sports including features, previews and other small news items. -Aggregated box scores and… Show more -Created blog for Wisconsin's largest adult amateur baseball organization, the Home Talent League. Wrote weekly feature articles on various Home Talent League teams and players, recapped results and top performances of the previous week's games, previewed upcoming matchups and compiled statistics for league's batting and home run leaders. -Wrote 10 total articles on college, prep and adult amateur sports including features, previews and other small news items. -Aggregated box scores and wrote wrap-up summaries for area high school sports games. Show less -Created blog for Wisconsin's largest adult amateur baseball organization, the Home Talent League. Wrote weekly feature articles on various Home Talent League teams and players, recapped results and top performances of the previous week's games, previewed upcoming matchups and compiled statistics for league's batting and home run leaders. -Wrote 10 total articles on college, prep and adult amateur sports including features, previews and other small news items. -Aggregated box scores and… Show more -Created blog for Wisconsin's largest adult amateur baseball organization, the Home Talent League. Wrote weekly feature articles on various Home Talent League teams and players, recapped results and top performances of the previous week's games, previewed upcoming matchups and compiled statistics for league's batting and home run leaders. -Wrote 10 total articles on college, prep and adult amateur sports including features, previews and other small news items. -Aggregated box scores and wrote wrap-up summaries for area high school sports games. Show less

Reporter

• May 2013 - Jul 2014

-Covered state healthcare policy for Wisconsin Health News' daily email newsletter. -Reported on state health and insurance agencies, statewide implementation of health reform law, trends in hospital and insurance markets and health issues in legislature. -Managed social media platforms and updated website daily. -Helped coordinate healthcare discussion panel events. -Established relationships with major healthcare stakeholders in Wisconsin, including doctor, hospital, insurance… Show more -Covered state healthcare policy for Wisconsin Health News' daily email newsletter. -Reported on state health and insurance agencies, statewide implementation of health reform law, trends in hospital and insurance markets and health issues in legislature. -Managed social media platforms and updated website daily. -Helped coordinate healthcare discussion panel events. -Established relationships with major healthcare stakeholders in Wisconsin, including doctor, hospital, insurance company and senior care lobbying groups. Show less -Covered state healthcare policy for Wisconsin Health News' daily email newsletter. -Reported on state health and insurance agencies, statewide implementation of health reform law, trends in hospital and insurance markets and health issues in legislature. -Managed social media platforms and updated website daily. -Helped coordinate healthcare discussion panel events. -Established relationships with major healthcare stakeholders in Wisconsin, including doctor, hospital, insurance… Show more -Covered state healthcare policy for Wisconsin Health News' daily email newsletter. -Reported on state health and insurance agencies, statewide implementation of health reform law, trends in hospital and insurance markets and health issues in legislature. -Managed social media platforms and updated website daily. -Helped coordinate healthcare discussion panel events. -Established relationships with major healthcare stakeholders in Wisconsin, including doctor, hospital, insurance company and senior care lobbying groups. Show less

State Politics Editor

• Jan 2013 - May 2013

Responsible for writing or assigning four articles per day three days per week relating to state governor, legislation, campaigns and elections, business, state agencies and other issues affecting all of Wisconsin.

Associate Campus News Editor

• Dec 2012 - Feb 2013

-Responsible for writing or assigning 4 stories day on 2-3 days per week regarding UW administration, campus events, student government Athletic Board, Board of Regents and Faculty Senate, and national higher education issues. -Managed a team of writers and edited their articles. -Generated daily story ideas for campus news section.

Reporter/Photojournalist

• Jan 2012 - May 2012

Shot, edited and wrote scripts for packages on weekly UW-Madison news show published on Journalism School’s website. Anchored live 30-minute news show. Produced web content from news show: embedded code for web scripts and video packages onto website. Shot, edited and wrote scripts for packages on weekly UW-Madison news show published on Journalism School’s website. Anchored live 30-minute news show. Produced web content from news show: embedded code for web scripts and video packages onto website.

Newsroom Intern

• May 2011 - Aug 2011

I worked in the feed room at CSN Washington logging games and interviews. I assisted reporters and photographers during field shoots at various local sporting events and produced a resume tape of my own stand-ups at each field shoot. I learned basic editing and package-making skills. I occasionally assisted in writing the scripts for game highlights that aired on the live shows. I worked in the feed room at CSN Washington logging games and interviews. I assisted reporters and photographers during field shoots at various local sporting events and produced a resume tape of my own stand-ups at each field shoot. I learned basic editing and package-making skills. I occasionally assisted in writing the scripts for game highlights that aired on the live shows.

Intern Center for Health Communications Writer/Editor

• Jun 2010 - Aug 2010

Researched and presented a Wellness Benchmarks report to the executive team in support of FOH’s Rebranding Initiative. Responsible for writing and distributing the FOH e-Newsletter; edited/rewrote articles for the Division of Business Development (DBD) Insights – Best Practices Forum; contributed/edited articles for the Wellness/Fitness Newsletter. Copy-edited FOH factsheets and brochures; created a factsheet for the FOH Employee Assistance Program. Aided graphic designer to create images for… Show more Researched and presented a Wellness Benchmarks report to the executive team in support of FOH’s Rebranding Initiative. Responsible for writing and distributing the FOH e-Newsletter; edited/rewrote articles for the Division of Business Development (DBD) Insights – Best Practices Forum; contributed/edited articles for the Wellness/Fitness Newsletter. Copy-edited FOH factsheets and brochures; created a factsheet for the FOH Employee Assistance Program. Aided graphic designer to create images for the Rebrand Initiative’s marketing materials. Recorded key FOH representatives to help create a promotional video for FOH’s Rebranding Initiative. Show less Researched and presented a Wellness Benchmarks report to the executive team in support of FOH’s Rebranding Initiative. Responsible for writing and distributing the FOH e-Newsletter; edited/rewrote articles for the Division of Business Development (DBD) Insights – Best Practices Forum; contributed/edited articles for the Wellness/Fitness Newsletter. Copy-edited FOH factsheets and brochures; created a factsheet for the FOH Employee Assistance Program. Aided graphic designer to create images for… Show more Researched and presented a Wellness Benchmarks report to the executive team in support of FOH’s Rebranding Initiative. Responsible for writing and distributing the FOH e-Newsletter; edited/rewrote articles for the Division of Business Development (DBD) Insights – Best Practices Forum; contributed/edited articles for the Wellness/Fitness Newsletter. Copy-edited FOH factsheets and brochures; created a factsheet for the FOH Employee Assistance Program. Aided graphic designer to create images for the Rebrand Initiative’s marketing materials. Recorded key FOH representatives to help create a promotional video for FOH’s Rebranding Initiative. Show less