Experience

Unrivaled Labs

• Advertising Services
• 1 - 100 Employee

• Founder

  • Jan 2022 - Present

  Content marketing for next-generation health brands.- High quality, high quantity, short-form content. Grown from scratch across multiple platforms- Content frameworks for engagement & conversions. Designed to perform at scale- Bespoke Content Strategies

• Lead

  • Jun 2021 - Present

  Building go-to-market strategies for next-generation health brands:- Positioning & differentiation strategies- Content frameworks that scale- Social Media-centered growth channels



TruKno

• United States
• Computer and Network Security
• 1 - 100 Employee

• Director of Operations

  • Oct 2019 - May 2021

  - Helped build a startup team from a founder and an idea to full product and a cross-specialized team.- Conducted extensive consumer insight research, interviewing over 500 industry stakeholders across 2 years.- Built and lead product development team, starting with an idea and finishing with a full-fledged, sellable SaaS.- Crafted brand voice, messaging, and promotion. Orchestrated PR and partnership initiatives- Managed all analytics, email automation, and social media

• Marketing And Business Development Associate

  • Apr 2019 - Oct 2019



Teraquant Corporation

• United States
• Telecommunications
• 1 - 100 Employee

• Marketing Management Consultant

  • Jul 2020 - Jan 2021

  - Helped an established IT services company modernize their brand and operations. - Provided strategic operations and marketing support to Founder and leadership team - Formulated user personas to improve messaging & outreach efforts - Crafted improved brand identity, focusing on benefits and value over features & tech specs - Built an improved email campaign system, from email acquisition to sales call scheduling - Onboarded content freelancers and set up an SEO-based blog schedule



Alpine Media Technology

• United States
• Software Development
• 1 - 100 Employee

• Sales Development Representative

  • Jun 2018 - Nov 2018

  - Generated and qualified B2B leads for integrated ski resort ad spots - Conducted multi-touchpoint campaigns using email, phone, & LinkedIn - Applied and executed innovative sales copy & targeting strategies with A/B testing - Generated and qualified B2B leads for integrated ski resort ad spots - Conducted multi-touchpoint campaigns using email, phone, & LinkedIn - Applied and executed innovative sales copy & targeting strategies with A/B testing



PocketChange

• United States
• Technology, Information and Internet

• Operations Manager

  • Sep 2017 - Sep 2018

  - Assisted in the crafting of an early-stage startup’s messaging & positioning strategy, creating a compelling company story - Aided in SEO and digital marketing projects for site traffic and user growth - Managed a team in building a named entity recognition algorithm - Assisted in the crafting of an early-stage startup’s messaging & positioning strategy, creating a compelling company story - Aided in SEO and digital marketing projects for site traffic and user growth - Managed a team in building a named entity recognition algorithm