Experience

Smaller Agency Ltd.

• Canada
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Jul 2015 - Present

  Working harder with less and challenging the status quo, Smaller Agency focuses on bringing new products and brands to market. From Package Design to Retail Strategy and XM, we focus on the smaller details that truly make the most impact. To date, we have worked with Andrew Peller, Starseed Cannabis, Saturday Cannabis, Aloha Cannabis Co., Pilsner Urquell, Grolsch, Panama Jack's, Lob Toronto and Toronto Wolfpack. Working harder with less and challenging the status quo, Smaller Agency focuses on bringing new products and brands to market. From Package Design to Retail Strategy and XM, we focus on the smaller details that truly make the most impact. To date, we have worked with Andrew Peller, Starseed Cannabis, Saturday Cannabis, Aloha Cannabis Co., Pilsner Urquell, Grolsch, Panama Jack's, Lob Toronto and Toronto Wolfpack.



RCLUB

• Canada
• Automotive
• 1 - 100 Employee

• Co-Founder | Marketing

  • Aug 2018 - Mar 2020

  RCLUB delivers the ultimate driving experiences. Members get the keys to the most interesting and drivable cars from the past, present and future. As a founder and head of marketing, my contributions to RCLUB include Initial concept creation, business plan/proposal, brand build and development, audience segmentation and research, marketing and sales strategy, PR, member experience development, partnerships, and sponsorships along with the development of all investor relations and proposals used to raise funding. Show less



GreenSpace Brands Inc.

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Vice President, Brand Elevation

  • Oct 2015 - Mar 2019

  Agency ex-pat, transitioned to “client side” to lead the marketing of Canada’s most innovative CPG company. In charge of 8 CPG brands with 6 direct reports and responsible for delivering the marketing efforts that support $60MM in revenue annually. Within the first year, led the packaging design of over 8 new products with 26 total variants and the re-branding of 3 master brands and 2 entirely new brand launches. Agency ex-pat, transitioned to “client side” to lead the marketing of Canada’s most innovative CPG company. In charge of 8 CPG brands with 6 direct reports and responsible for delivering the marketing efforts that support $60MM in revenue annually. Within the first year, led the packaging design of over 8 new products with 26 total variants and the re-branding of 3 master brands and 2 entirely new brand launches.



me&ideas inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Brand and Programming Director

  • Feb 2013 - Oct 2015

  Charged with leading all the strategic, creative and client endeavours for SABMiller Canada, including Miller Lite, MGD, Grolsch, Pilsner Urquell and Peroni. Involved in global planning and strategy for Miller Genuine Draft, Miller Lite and Miller High Life. Responsible for OOH, Digital and BTL programming in Latin America and Russia. Led the development and launch of the Miller Lite brand within the Canadian Market, taking on the most competitive and largest beer segment in the country: Light. Complete project ownership of the launch of all digital and social platforms. Led the development and deployment of creative platforms including oversight of the daily activation as it is applied to ATL, OOH, retail and digital. Show less



Blueband Digital

• 675 KING STREET WEST

• Director, Digital Development and Strategy

  • Feb 2011 - Feb 2013

  New client wins: PlayStation, Virgin Gaming, EB Games, Weetabix and worked with agency partners to secure business with clients such as: Skittles, STP, TD, TELUS New client wins: PlayStation, Virgin Gaming, EB Games, Weetabix and worked with agency partners to secure business with clients such as: Skittles, STP, TD, TELUS



LAUNCH!

• Canada
• Advertising Services
• 300 - 400 Employee

• National Manager of Client Development (Business Development)

  • Jan 2009 - Feb 2011

  New client wins: LEGO, LCL, Beam Global, Carlsberg Canada, Apple, Future Shop, Best Buy, Levi’s, Mark’s Work Warehouse (Mark’s), Canadian Tire (JumpStart). New client wins: LEGO, LCL, Beam Global, Carlsberg Canada, Apple, Future Shop, Best Buy, Levi’s, Mark’s Work Warehouse (Mark’s), Canadian Tire (JumpStart).



Segal Communications

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Apr 2004 - Feb 2008

  Originally recruited by this advertising and promotions agency to collaborate on managing national marketing initiatives on behalf of clients such as Unilever, Virgin Mobile, Universal and Sony PlayStation. Entrusted with expanded accountabilities after demonstrating a superb talent for client relations and new business development. Span of responsibility included creative direction, proposal development & presentation, staffing, budget administration, and program design, execution & evaluation. Originally recruited by this advertising and promotions agency to collaborate on managing national marketing initiatives on behalf of clients such as Unilever, Virgin Mobile, Universal and Sony PlayStation. Entrusted with expanded accountabilities after demonstrating a superb talent for client relations and new business development. Span of responsibility included creative direction, proposal development & presentation, staffing, budget administration, and program design, execution & evaluation.