Experience

BIFMA

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Information and Membership Coordinator

  • Nov 2021 - Present



IQS Directory

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Specialist

  • Dec 2019 - Oct 2021

  • Managed a team of seven in creating more than two hundred informational industry articles • Conducted keyword research to determine search intent, built meta titles, and meta descriptions for each article • Promoted content through targeted email campaigns, achieving a 30% open rate and 18% response rate • Posted to multiple social media platforms and designed graphics, increasing impressions by 22% and CTR by 12% • Worked to improve UX of articles by improving copywriting, page layout, and content through Hotjar testing. • Performed website SEO fixes to improve overall website health Show less



Calvin College Business Department

• Greater Grand Rapids, Michigan Area

• Marketing Club President

  • Sep 2018 - May 2019

  • Assisted other on-campus clubs with advertising of their events • Organized visits with marketing firms and companies in the Greater Grand Rapids area • Headed weekly leadership meetings • Assisted other on-campus clubs with advertising of their events • Organized visits with marketing firms and companies in the Greater Grand Rapids area • Headed weekly leadership meetings



DeVries Real Estate

• Greater Grand Rapids, Michigan Area

• Web Marketing Intern

  • Feb 2018 - Nov 2018

  • Utilized web analytics to optimize website bios and the wording of Google Ads • Promoted a new event center to be used for corporate events, wedding receptions, etc. • Contacted local companies and event planners to raise awareness of the venue • Utilized web analytics to optimize website bios and the wording of Google Ads • Promoted a new event center to be used for corporate events, wedding receptions, etc. • Contacted local companies and event planners to raise awareness of the venue



Third Coast Surf Shop / Third Coast Paddling

• United States
• Retail
• 1 - 100 Employee

• Rental Site Manager

  • May 2016 - Aug 2018

  • Trained and oversaw the work of three other employees • Handled the company’s Instagram and took photos for posts • Distributed flyers and pamphlets to local businesses to promote kayak rentals • Trained and oversaw the work of three other employees • Handled the company’s Instagram and took photos for posts • Distributed flyers and pamphlets to local businesses to promote kayak rentals