Experience

ynet

• Israel
• Online Media
• 100 - 200 Employee

• vp marketing and innovation

  • Sep 2019 - Present



Mimun Yashir מימון ישיר

• Israel
• Financial Services
• 200 - 300 Employee

• Marketing Department Management, Divisional HQ Management Member

  • Jan 2015 - Sep 2019

  Overall responsibility for the company's marketing strategy for all its products and services. Promoting and implementing the marketing plan. Managing the company's digital activity, including websites development, applications and managing digital/online marketing initiatives. Managing the advertising array, defining and implementing strategy with various media channels. Initiating and conducting market surveys. Working with the PR agency. Initiating and executing marketing and strategic collaborations. Managing the field and promotions activity. Conducting complex interfaces with various internal departments. Managing the marketing budget, meeting sales goals. Managing the department's staff. Show less



Retail Chain of Babies' Products

• Director of Marketing

  • Jan 2014 - Jan 2015

  Planning, designing and executing the marketing strategy. Managing the marketing budget, meeting sales goals. Planning and executing an annual campaigns plan (close collaboration with the Sales and Trade VP and the Import Director). Tracking and analyzing sales reports and chain's performance. Creating commercial and marketing collaborations. Implementing the over (360) marketing communication activity – ATL, BTL, TV, Digital, clients club, website, print, etc. Managing monthly POS (sales floor). Ongoing work with advertising and PR agencies. Working with internal units – business development, import, trade, finance and logistics. Managing media – direct buying and negotiation. Managing and producing events. Working with marketing managers in malls and shopping areas. Managing a professional team – customer service, marketing assistant, graphic designer. Show less



Fox Group

• Advertising and Marketing Manager, 2 leading brands

  • Jan 2010 - Jan 2014

  Overall management of 2 leading brands – FOX and FOX HOME. Planning and executing the marketing strategies for two of the company's brands. Analyzing campaigns reports and cash revenues against performance. Ongoing work with internal and external entities – finance, logistics, supply chain, etc. Launching new products – from definition of target market and design of suitable marketing plan, integration and implementation. Managing the marketing budget, meeting sales goals. Ongoing work with the group's advertising agencies. Close collaboration with the group's PR agencies, preparing PR press releases, producing events. Initiating collaborations with commercial entities – Bezeq, Leumi Card, Isracard, Orange. Forming collaborations with various associations and NGO's – Elem, Larger than Life… Producing commercial and informative videos for the media. Assisting in managing the company's website, planning online campaigns, relaying messages to the company's clients club. Managing the media, sales promotion and brands visibility in the branches. Show less



Shenhav Advertising

• Advertising Services

• Account Supervisor

  • Jan 2008 - Jan 2010

  Managing staff and client's accounts. Managing suppliers. Executing marketing plans. Planning and buying media. Managing staff and client's accounts. Managing suppliers. Executing marketing plans. Planning and buying media.