Nneka Carrie Ude
Adjunct Lecturer at Quinlan School of Business, Loyola University Chicago- Claim this Profile
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Craig Desens
"We need Nneka on this." That was the response at Geomentum when we were putting together our go-to-market strategy for the new agency business unit. Nneka had already established herself as an innovative, strategic thinker as a media planning analyst so it was easy to see her as a key partner in the marketing and business development process. Nneka's enthusiasm for, and knowledge of, the customer journey along with her digital savvy enabled her to break new ground for clients and prospects trying to drive traffic to local stores/branches. Her ability to communicate the nuances of sophisticated products and processes in a clear, concise yet creative manner is an attribute that no doubt continues to make her successful today. I would enjoy the opportunity to work with Nneka again, and can recommend her as a high-value asset without reservation.
Eric Mortensen
Nneka was a breathe of fresh air when we worked together at FCBX, the experiential practice of FCB Chicago. Smart, insightful and focused she brought a deep level of strategy to whatever project she was brought in on. Nneka was also always striving to have not just the client think different but the internal teams as well. She may not want me to share this, but she has a good sense of design as well and would show up with decks that looked as if an art director got their hands on it. A passionate, thoughtful and diligent addition to any team.
Craig Desens
"We need Nneka on this." That was the response at Geomentum when we were putting together our go-to-market strategy for the new agency business unit. Nneka had already established herself as an innovative, strategic thinker as a media planning analyst so it was easy to see her as a key partner in the marketing and business development process. Nneka's enthusiasm for, and knowledge of, the customer journey along with her digital savvy enabled her to break new ground for clients and prospects trying to drive traffic to local stores/branches. Her ability to communicate the nuances of sophisticated products and processes in a clear, concise yet creative manner is an attribute that no doubt continues to make her successful today. I would enjoy the opportunity to work with Nneka again, and can recommend her as a high-value asset without reservation.
Eric Mortensen
Nneka was a breathe of fresh air when we worked together at FCBX, the experiential practice of FCB Chicago. Smart, insightful and focused she brought a deep level of strategy to whatever project she was brought in on. Nneka was also always striving to have not just the client think different but the internal teams as well. She may not want me to share this, but she has a good sense of design as well and would show up with decks that looked as if an art director got their hands on it. A passionate, thoughtful and diligent addition to any team.
Craig Desens
"We need Nneka on this." That was the response at Geomentum when we were putting together our go-to-market strategy for the new agency business unit. Nneka had already established herself as an innovative, strategic thinker as a media planning analyst so it was easy to see her as a key partner in the marketing and business development process. Nneka's enthusiasm for, and knowledge of, the customer journey along with her digital savvy enabled her to break new ground for clients and prospects trying to drive traffic to local stores/branches. Her ability to communicate the nuances of sophisticated products and processes in a clear, concise yet creative manner is an attribute that no doubt continues to make her successful today. I would enjoy the opportunity to work with Nneka again, and can recommend her as a high-value asset without reservation.
Eric Mortensen
Nneka was a breathe of fresh air when we worked together at FCBX, the experiential practice of FCB Chicago. Smart, insightful and focused she brought a deep level of strategy to whatever project she was brought in on. Nneka was also always striving to have not just the client think different but the internal teams as well. She may not want me to share this, but she has a good sense of design as well and would show up with decks that looked as if an art director got their hands on it. A passionate, thoughtful and diligent addition to any team.
Craig Desens
"We need Nneka on this." That was the response at Geomentum when we were putting together our go-to-market strategy for the new agency business unit. Nneka had already established herself as an innovative, strategic thinker as a media planning analyst so it was easy to see her as a key partner in the marketing and business development process. Nneka's enthusiasm for, and knowledge of, the customer journey along with her digital savvy enabled her to break new ground for clients and prospects trying to drive traffic to local stores/branches. Her ability to communicate the nuances of sophisticated products and processes in a clear, concise yet creative manner is an attribute that no doubt continues to make her successful today. I would enjoy the opportunity to work with Nneka again, and can recommend her as a high-value asset without reservation.
Eric Mortensen
Nneka was a breathe of fresh air when we worked together at FCBX, the experiential practice of FCB Chicago. Smart, insightful and focused she brought a deep level of strategy to whatever project she was brought in on. Nneka was also always striving to have not just the client think different but the internal teams as well. She may not want me to share this, but she has a good sense of design as well and would show up with decks that looked as if an art director got their hands on it. A passionate, thoughtful and diligent addition to any team.
Experience
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Quinlan School of Business, Loyola University Chicago
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United States
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Higher Education
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1 - 100 Employee
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Adjunct Lecturer
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Jan 2023 - Present
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Arc Worldwide
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United States
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Advertising Services
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700 & Above Employee
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VP, Strategy
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Aug 2019 - Present
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Level
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Founding Member
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May 2021 - Present
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LOVE DOT, INC.
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United States
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Retail Apparel and Fashion
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Owner, Creative Director
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Jul 2019 - Present
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Nneka Writes Books
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Greater Chicago Area
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Children's Book Author
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Jul 2022 - Present
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4A's
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United States
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Advertising Services
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100 - 200 Employee
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Vanguard Fellow
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Oct 2020 - Oct 2021
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She Runs It
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United States
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Advertising Services
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1 - 100 Employee
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Group Mentor
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Jun 2020 - Jun 2021
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Geometry Global
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United States
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Advertising Services
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300 - 400 Employee
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Director of Strategic Planning
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Apr 2017 - Aug 2019
Lead Experiential Strategy and Planning for Geometry Accounts across the New York and Chicago offices. Clients: Jim Beam, Maker's Mark, American Airlines, Blue Cross NC, Barefoot/Gallo, Sprite (and anything else that crosses my desk) Lead Experiential Strategy and Planning for Geometry Accounts across the New York and Chicago offices. Clients: Jim Beam, Maker's Mark, American Airlines, Blue Cross NC, Barefoot/Gallo, Sprite (and anything else that crosses my desk)
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Westside Health Authority
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Non-profit Organizations
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1 - 100 Employee
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co-Instructor / Facilitator
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May 2018 - Sep 2018
Entrepreneurship Instructor. The Good Neighbors Fellowship is a 14-week program that helps young entrepreneurs launch a fully operational enterprise designed to serve the needs of Chicago's Austin community. Entrepreneurship Instructor. The Good Neighbors Fellowship is a 14-week program that helps young entrepreneurs launch a fully operational enterprise designed to serve the needs of Chicago's Austin community.
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Citispoon
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United States
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Food & Beverages
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1 - 100 Employee
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Advisor
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2017 - Jan 2018
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Grisko
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Strategy Director
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2016 - 2017
Brand Strategy and Campaign Development Clients: Echoes and Reflections, American Heart Association Brand Strategy and Campaign Development Clients: Echoes and Reflections, American Heart Association
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FCBX
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United States
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Advertising Services
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1 - 100 Employee
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Strategy/Planning Lead
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2016 - 2017
Led experiential strategy for: Cracker Barrel Boeing (Sponsorships) CenturyLink (NFL Sponsorships) World of Whirlpool +new business strategy lead Led experiential strategy for: Cracker Barrel Boeing (Sponsorships) CenturyLink (NFL Sponsorships) World of Whirlpool +new business strategy lead
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Havas
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Advertising Services
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700 & Above Employee
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Strategy Director
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2015 - 2016
Led the development of consumer engagement strategies for Sears Holdings, Reynolds / Hefty, and Cracker Barrel. + new business pitch collaboration. + Enhanced agency's understanding of the multicultural consumer landscape. Led the development of consumer engagement strategies for Sears Holdings, Reynolds / Hefty, and Cracker Barrel. + new business pitch collaboration. + Enhanced agency's understanding of the multicultural consumer landscape.
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Taproot Foundation
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United States
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Non-profit Organizations
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100 - 200 Employee
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Project Manager
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2013 - 2015
Comms Strategy for Neumann Family Services (Sept 2014 - March 2015) Comms Strategy for CRN (December 2013 - July 2014) Comms Strategy for Neumann Family Services (Sept 2014 - March 2015) Comms Strategy for CRN (December 2013 - July 2014)
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BPN Worldwide
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Advertising Services
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1 - 100 Employee
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Associate Director, Strategy & Innovation
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2012 - 2014
Interpublic Group of Companies Clients: Hillshire Brands and Coca-Cola Company Interpublic Group of Companies Clients: Hillshire Brands and Coca-Cola Company
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Geomentum
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United States
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Advertising Services
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1 - 100 Employee
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Manager, Business Development and Strategy
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2008 - 2012
Served as a critical resource to agency’s Senior Management team in achieving and maintaining strategic business goals and growing agency’s client portfolio. Identified strategic opportunities to grow client engagement through value‐added services addressing challenges across media, marketing, and merchandising. Key agency resource and advisor in the clear articulation of organizational change, new market opportunities, and evangelism of new capabilities and agency success stories. For Shopper Sciences: Structured RFP process guiding vendor tests against key performance indicators (traffic, conversion, frequency, and average ticket) within key markets. Subject matter expert for agency account teams regarding emerging digital and retail shopper technologies. IPG Media Lab Fellow and Facebook Studio Edge Pilot Program Participant. Show less
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CHACO
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Mental Health Care
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1 - 100 Employee
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Management Analyst
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2007 - 2008
Managed and analyzed operating performance of the Housing Choice Voucher Program for the Chicago Housing Authority. Developed comprehensive, data‐driven performance optimization strategies to improve overall completion rates for various program functions including abatements, certifications, and inspections. Managed and analyzed operating performance of the Housing Choice Voucher Program for the Chicago Housing Authority. Developed comprehensive, data‐driven performance optimization strategies to improve overall completion rates for various program functions including abatements, certifications, and inspections.
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NSA Media
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United States
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Advertising Services
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1 - 100 Employee
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Senior Media Analyst
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2005 - 2008
Led media planning strategy and execution for Levitz Furniture, Ace Hardware, Modell’s Sporting Goods, Verizon, Kmart, Dollar General, Bon‐Ton Stores, Macy’s, and Landry’s Restaurants. Developed training modules to guide agency analysts/media planners through the development of sub ZIP planning methodologies. Developed client campaign briefs, proposals, and planning methodologies driving cost savings, program efficiencies, and impressions. Led media planning strategy and execution for Levitz Furniture, Ace Hardware, Modell’s Sporting Goods, Verizon, Kmart, Dollar General, Bon‐Ton Stores, Macy’s, and Landry’s Restaurants. Developed training modules to guide agency analysts/media planners through the development of sub ZIP planning methodologies. Developed client campaign briefs, proposals, and planning methodologies driving cost savings, program efficiencies, and impressions.
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Education
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Quinlan School of Business, Loyola University Chicago
MBA, Marketing and International Business -
DePaul University
Interactive Marketing Certificate, Digital Media -
University of Illinois at Urbana-Champaign
Bachelors of Arts, Political Science
Community
