Experience

BC Professional Fire Fighters' Burn Fund

• Canada
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Director of Communications and Community Engagement

  • Feb 2019 - Present

  • Responsible for all communications strategy and execution • Secures frequent media opportunities to drive fundraising and raise awareness for prevention • Provides media training and briefings for leadership, volunteers, and burn survivors • Advises and secures media opportunities for the BC Professional Fire Fighters' Association • Drives stakeholder relations through communication with all BC firefighter locals and stewardship of donors and sponsors • Responsible for the development and execution of all social media and visual storytelling, including working with contractors including graphic designers, photographers, and videographers Show less



Mike Hurley Campaign

• Director Of Communications

  • Jun 2018 - Nov 2018

  • Developed and implemented communications and community engagement strategy • Secured media opportunities and advised the candidate on press requests and public appearances, briefing him for all interviews, debates, and events • Organized press conferences, community outreach, and volunteer events • Wrote campaign materials, including: press releases, media alerts, backgrounders, fact sheets, biographies, speeches, social media and web content, mailers, and advertising • Contributed to the development of the candidate's platform and policies, writing and editing policy documents in collaboration with experts and stakeholders • Media monitoring, reporting, and analysis • Managed a creative team, working together to design and produce materials and videos Show less



Rosewood London

• United Kingdom
• Hospitality
• 100 - 200 Employee

• Communications Coordinator

  • Oct 2016 - Dec 2017

  • Acted as a main point of contact for press and international PR agency partners • Responsible for content creation including: press releases and pitches, media briefings, biographies, fact sheets, newsletters, internal materials • Responsible for the logistical planning and the creation of all media and marketing communications materials for Rosewood London’s annual 12 day Christmas campaign • Coordinated PR activations, including press and trade launches, facilitating logistics with internal teams and partner brands • Managed internal and external photoshoots, working with internal teams and editors to coordinate logistics Show less



The Glamoury

• Canada

• Public Relations Manager

  • Mar 2016 - Oct 2016

  • Responsible for developing and managing all communications strategy to effectively launch The Glamoury, a luxury hair and makeup concept in Vancouver, Canada • Reached over 10 million readers through media coverage secured in Canada's top publications including: Fashion Magazine, Montecristo Magazine, Huffington Post, Vancouver Sun, VITA Magazine, Vitamin Daily, the Georgia Straight, and more • Handled all event planning and logistics, developing the theme and mood of the event, liasing with vendors, and providing on-site event management • Managed all ongoing media relations and influencer relations Show less



Faulhaber Communications

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Feb 2015 - Mar 2016

  • Led and supported PR initiatives for several clients including: Urban Capital, EQ3, G Adventures, Elte, AyA Kitchens and Baths, Hillberg & Berk • Regularly secured media coverage for these clients, including in top tier Canadian publications such as the Globe and Mail, Toronto Star, Canadian House and Home, and more • Planned and managed all event logistics, including theme development, event trackers and budgets, vendor relations, and on-site event management, to produce successful client events and initiatives • Developed lasting relationships with Canadian journalists with a strong knowledge of the Canadian media market • Wrote, edited, and disseminating press releases, media kits, pitches, blog posts, e-blasts, social media content, and custom content • Tracked and summarized campaign outcomes through monthly and yearly reports, daily media monitoring and social media tracking Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Business Development and Marketing Intern

  • Aug 2014 - Nov 2014

  • Assisted with new business pitches and RFPs, helping to secure three new clients during my internship • Completed comprehensive research on prospective clients and their competitors • Wrote and edited press releases, company newsletters, and blog posts • Assisted with major awards applications including the ACE Awards and the Great Place to Work Awards • Maintained and updated company databases with new business and marketing information • Assisted with new business pitches and RFPs, helping to secure three new clients during my internship • Completed comprehensive research on prospective clients and their competitors • Wrote and edited press releases, company newsletters, and blog posts • Assisted with major awards applications including the ACE Awards and the Great Place to Work Awards • Maintained and updated company databases with new business and marketing information



Canada Wide Media

• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Reporter at BCBusiness magazine

  • Jul 2013 - Aug 2014

  • Wrote over 50 articles on the subjects of business, tourism, culture, and hospitality, in the online and print editions of the magazine • Regularly pitched story ideas • Provided copy editing and transcription services • Wrote over 50 articles on the subjects of business, tourism, culture, and hospitality, in the online and print editions of the magazine • Regularly pitched story ideas • Provided copy editing and transcription services



Ryerson Review of Journalism

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Front of Book and Back of Book Editor and Writer

  • Sep 2012 - Apr 2013

  • Wrote and edited content for the front of book (FOB) and back of book (BOB) sections of the magazine • Worked with the design team to create graphics that aligned with the editorial vision for the FOB and BOB • Wrote a 4,000 word feature story on the ethics of food criticism in Canada • Wrote a short feature for the online edition about the travel journalism industry • Research the magazine's cover story, an investigative piece looking into the role of the public editor • Proof reading, copy editing, story ideation for the print and online editions of the magazine Show less



Black Press

• Editorial Intern

  • May 2011 - Aug 2011

  • Wrote weekly articles for both the New Westminster News Leader and the Burnaby News Leader • Covered local community news • Two of my stories were selected as cover stories • Wrote weekly articles for both the New Westminster News Leader and the Burnaby News Leader • Covered local community news • Two of my stories were selected as cover stories



The Historica-Dominion Institute

• 2010 Winter Olympics Reporter

  • Feb 2010 - Feb 2010

  Covered cultural and sporting events at the 2010 Winter Olympic Games for Historica Canada microsite fyicanada.ca. Covered cultural and sporting events at the 2010 Winter Olympic Games for Historica Canada microsite fyicanada.ca.