Experience

AvatarUX Studios

• Malta
• Computer Games
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2022 - Present



Push Gaming

• United Kingdom
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Chief Commercial Officer

  • Jun 2020 - Jan 2022



Gaming Realms

• United Kingdom
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Commercial Director

  • Jan 2019 - Jun 2020

• Head of Business Partnerships

  • Aug 2016 - Jun 2020



Ladbrokes Coral

• United Kingdom
• Gambling Facilities and Casinos
• 700 & Above Employee

• Gaming Consultant

  • Mar 2015 - Oct 2015



Betfair

• United Kingdom
• Software Development
• 400 - 500 Employee

• Senior Gaming Contractor

  • Apr 2013 - Jan 2015

  Contracted to Jan 2015 Gaming Product Management Game delivery management Strategic game launch planning Platform integrations Optimisation of promotional opportunities Commercial negotiation Contract & Legal management New Business - Identifying new opportunities New operator agreements Contracted to Jan 2015 Gaming Product Management Game delivery management Strategic game launch planning Platform integrations Optimisation of promotional opportunities Commercial negotiation Contract & Legal management New Business - Identifying new opportunities New operator agreements



Sky

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Head of Mobile Casino and Social Media

  • Nov 2006 - Apr 2013

  Driving strategy to deliver a highly successful Mobile offering. Define and implement Social Media strategy cross product to enhance the Sky Betting and Gaming brand. P & L accountability for the Vegas Mobile Offering including management of marketing and development cost-lines. Ownership of the Vegas Mobile & Social Media Roadmap cross product Work with the Sky Interactive Mobile Team and Social Media team to ensure SB&G products and offerings are in line with the overall Sky brand. Developing, and ensuring the effective implementation of new Mobile and Social Media products or product enhancements to ensure that the proposition remains at the forefront of the marketplace in terms of usability, platform distribution, innovation and customer proposition. Responsible for driving Social Media Marketing strategy across the SB&G product offering and measuring impact. Managing a Social Media virtual team to drive Social Media Awareness across the business and respond to cross forum activity. Development of revenue streams and markets. Responsible for negotiating contractual arrangements and the ongoing management of relationships, particularly those associated with third parties. Responsible for the implementation of cross product Social media tools Increasing the following on Social Media platforms and measuring the impact to the business Ensuring Customer Services have the knowledge of and understanding required to deliver an excellent customer experience. Ensure effective ongoing customer segmentation Competitor Analysis of Social Media and Mobile gaming offerings and marketing. Working with project management and usability teams to ensure Social Media and Vegas Mobile projects are delivered in line with customer proposition & brand requirements.



ntl

• Project Manager

  • Oct 2001 - Nov 2007

  Project manager responsible for the implementation of TV projects including EPG software, Broadcast infrastructure systems, Introduction of new hardware (PVR). Successfully released Virgin+ STB to the UK market on time and within budget. Project manager for multiple Broadcast Channel launches including Setanta Sports. Successfully managed multiple SW downloads and nationwide rollout across all legacy platforms to provide enhanced STB functionality. Implemented Channel Renumbering across 3 complex conditional access systems to deliver numbering consistency between digital platforms (ex-Cable and Wireless, ntl & Telewest). Consistently delivered to business requirements ensuring all workstreams were effective in terms of delivery and business strategy. Managed a Virtual Project Team to define, document and deliver the necessary content and functionality for each project.