Nkrumah Farrar

Chief Creative Officer (CCO) at CRWN Magazine, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US

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5.0

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LinkedIn User

Nkrumah is extremely detail oriented. Every project is polished and well thought out. As a product developer (and really in all areas of his life), Nkrumah is forward thinking and always up on trends. Outgoing, friendly and warm, Nkrumah would be a great addition to any team.

Kale McNaney

Having worked with closely Nkrumah over the past 2, I know first hand his talent and experience as a designer. He does great work on both web and print projects and works well in a team. More recently Nkrumah has worked to broaden his design skills, taking on projects that tackle user interface design, product development and graphic design challenges. He brings the X-factor to a web development team - he knows the web because he is an avid user. Nkrumah would be a great addition to any design or web production team.

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Experience

    • Chief Creative Officer (CCO)
      • 2016 - Present

      Conducted research and analysis to inform brand positioning decisions. Designed brand identity. Developed cross platform social media strategy. Creative direction and editorial design for all print products. Built creative network of photographers, illustrators, and designers. Conducted research and analysis to inform brand positioning decisions. Designed brand identity. Developed cross platform social media strategy. Creative direction and editorial design for all print products. Built creative network of photographers, illustrators, and designers.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Sr. Visual Designer
      • Jun 2015 - Dec 2015

      Lead redesign of the Android version of the ABC Watch App incorporating Google Material Design best practices. Lead redesign of the Android version of the ABC Watch App incorporating Google Material Design best practices.

    • United States
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Creative Director
      • May 2014 - May 2015

      Conducted research and analysis to inform brand positioning decisions. Created comprehensive documentation to define brand position, voice and visual identity. Designed a full range of marketing materials and templates. Conducted research and analysis to inform brand positioning decisions. Created comprehensive documentation to define brand position, voice and visual identity. Designed a full range of marketing materials and templates.

    • Product Designer
      • Aug 2013 - Mar 2014

      Designed and architected a cross platform mobile application centered around bringing real-time context driven data to Metro customers. Designed and architected a cross platform mobile application centered around bringing real-time context driven data to Metro customers.

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Sr. UI Designer
      • Sep 2012 - Aug 2013

      Worked to help The Times monetize their existing content in a series of mobile apps intended to be platforms to sell premium advertising opportunities to premium brands. Worked to help The Times monetize their existing content in a series of mobile apps intended to be platforms to sell premium advertising opportunities to premium brands.

    • United States
    • Manufacturing
    • Sr. UI/UX Designer
      • Jun 2012 - Sep 2012

      Hired gun helping to launch a new product offering by this scrapy startup. Worked on UI for stock photography faceted search, and visual design for marketing materials. Hired gun helping to launch a new product offering by this scrapy startup. Worked on UI for stock photography faceted search, and visual design for marketing materials.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Manager & Lead UI/UX Designer
      • Jan 2012 - Jun 2012

      Product owner for a social commerce project, leading ideation, feature development, wireframing, writing product requirements (PRD) and detailed user stories. Helped develop a unique business model and identified several revenue streams for the product. Product owner for a social commerce project, leading ideation, feature development, wireframing, writing product requirements (PRD) and detailed user stories. Helped develop a unique business model and identified several revenue streams for the product.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sr. UI/UX Designer
      • Sep 2011 - Jan 2012

      Lead a major redesign of Break’s premiere PC gaming property, Gamefront.com. This redesign is centered around a new product direction, re-branding, and increased usability. Creating compelling UI aimed at increasing crowd-sourced content on the site. The new site is designed to be responsive to all screen sizes and is optomized for the mobile experience. Lead a major redesign of Break’s premiere PC gaming property, Gamefront.com. This redesign is centered around a new product direction, re-branding, and increased usability. Creating compelling UI aimed at increasing crowd-sourced content on the site. The new site is designed to be responsive to all screen sizes and is optomized for the mobile experience.

    • United States
    • Computers and Electronics Manufacturing
    • 300 - 400 Employee
    • UX & Web Production Manager
      • Aug 2010 - Aug 2011

      Oversaw the front-end design/development process from beginning to end. Lead a major redesign and usability overhaul for Targus e-commerce sites in several territories. Merged business requirements and technical considerations to produce wire-frames and product requirements documents. Conducted research and planned comprehensive online merchandising strategy. Managed sizable production budget. Sourced creative and technical vendors (off shore and domestic). Oversaw the front-end design/development process from beginning to end. Lead a major redesign and usability overhaul for Targus e-commerce sites in several territories. Merged business requirements and technical considerations to produce wire-frames and product requirements documents. Conducted research and planned comprehensive online merchandising strategy. Managed sizable production budget. Sourced creative and technical vendors (off shore and domestic).

    • Sr. Art Director
      • 2011 - 2011

      The creative team at Rapp Colins invited me in to help put together a comprehensive pitch for an international coffee brand. I helped with ideation, story boarding, graphic design, and UI design. The creative team at Rapp Colins invited me in to help put together a comprehensive pitch for an international coffee brand. I helped with ideation, story boarding, graphic design, and UI design.

    • France
    • Accounting
    • 1 - 100 Employee
    • Lead UI Designer & Product Manager
      • Mar 2010 - Jul 2010

      Lead major overhaul of Deca's owned and operated properties. Unified the UI across all sites by introducing a system of shared modules with branded themes. Conducted research and proposed new features to increase user acquisition and better facilitate user interaction. Created product plan presentations for senior staff meetings. Created wireframe sketches. Wrote product requirement documents (PRD) listing detailed descriptions/diagrams of new UI/UX as well as use cases for new features… Show more Lead major overhaul of Deca's owned and operated properties. Unified the UI across all sites by introducing a system of shared modules with branded themes. Conducted research and proposed new features to increase user acquisition and better facilitate user interaction. Created product plan presentations for senior staff meetings. Created wireframe sketches. Wrote product requirement documents (PRD) listing detailed descriptions/diagrams of new UI/UX as well as use cases for new features. Coordinated with off shore and in-house developers in the implementation of those features and massive data migration Show less Lead major overhaul of Deca's owned and operated properties. Unified the UI across all sites by introducing a system of shared modules with branded themes. Conducted research and proposed new features to increase user acquisition and better facilitate user interaction. Created product plan presentations for senior staff meetings. Created wireframe sketches. Wrote product requirement documents (PRD) listing detailed descriptions/diagrams of new UI/UX as well as use cases for new features… Show more Lead major overhaul of Deca's owned and operated properties. Unified the UI across all sites by introducing a system of shared modules with branded themes. Conducted research and proposed new features to increase user acquisition and better facilitate user interaction. Created product plan presentations for senior staff meetings. Created wireframe sketches. Wrote product requirement documents (PRD) listing detailed descriptions/diagrams of new UI/UX as well as use cases for new features. Coordinated with off shore and in-house developers in the implementation of those features and massive data migration Show less

    • France
    • Retail
    • Sr. Art Director & Product Developer
      • Jun 2006 - Jan 2009

      Helped to plan information architecture and carried user experience from concept to wire-frame. Lead several major redesigns and re-branding for all Musicane properties. Designed pixel perfect and unique user interfaces for website and flash widgets to facilitate social commerce and product discovery. Served as interim Creative Director, expanded creative team. Wrote copy for website and marketing materials. Helped to plan information architecture and carried user experience from concept to wire-frame. Lead several major redesigns and re-branding for all Musicane properties. Designed pixel perfect and unique user interfaces for website and flash widgets to facilitate social commerce and product discovery. Served as interim Creative Director, expanded creative team. Wrote copy for website and marketing materials.

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