Nivedhan Senthil Kumar

Data Analyst at Hostelworld Group
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Contact Information
us****@****om
(386) 825-5501
Location
Cork, IE

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Experience

    • Ireland
    • Travel Arrangements
    • 200 - 300 Employee
    • Data Analyst
      • Aug 2023 - Oct 2023

      Dublin, County Dublin, Ireland

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Collaborative Industry Research Project
      • Jan 2023 - Jul 2023

      Ireland Developed a framework for the launch of Electric Vehicles in Ireland and helped increase the adoption rate.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Data Analyst
      • Jul 2021 - Jul 2022

      Bangkok City, Thailand I was the second member to join the budding Analytics team • Building dashboards for post campaign analysis using Tableau around relevant KPI parameters. • Built customer segmentation model to drive a more stable process for Sales growth offers using Clustering. • Built a marketing mix model to present the impact of marketing activities to help in optimizing marketing spend. • Reduced the cart abandonment rate from 95% to 72% by optimising the touchpoints in the customer… Show more I was the second member to join the budding Analytics team • Building dashboards for post campaign analysis using Tableau around relevant KPI parameters. • Built customer segmentation model to drive a more stable process for Sales growth offers using Clustering. • Built a marketing mix model to present the impact of marketing activities to help in optimizing marketing spend. • Reduced the cart abandonment rate from 95% to 72% by optimising the touchpoints in the customer purchase funnel. • Achieved a 10% MAPE to predict orders count with regression models. • Created in-house Chatbot for the assisting Customer Queries and it reduced the admins workload by 15% • Built an association analysis of product bundles using Apriori algorithm for stores as well as E-commerce channels. • Forecasted demand to replenish the inventory for an e-commerce retailer which resulted in a 6% increase in product sales. • Reduced churn by 3% by performing segmentation through Clustering and identified factors resulting in a high churn rate. • Created Funnel Analyses and collated insights about app services’ adoption through the install-usage-retention funnel. • Built automation framework for reports and reduced processing time by 1.5 hours per week. • Crafting hypothesis for A/B testing and website improvement recommendations based on quantitative data. Strategizing ways with the team to collect new data sources and building dashboards to eliminate bias in hiring process. Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Data Scientist
      • Oct 2020 - Dec 2020

      Chennai, Tamil Nadu, India • Gathered and analyzed data of consumers and competitors across industries. • Analyzed market conditions to examine potential sales and market positioning of the internal products.

    • United States
    • Software Development
    • 500 - 600 Employee
    • Analytics Engineer
      • Dec 2019 - Jul 2020

      Chennai, Tamil Nadu, India Designed data pipelines(ETL) and formulated dimensional models to build a data warehouse. Automated tedious excel tasks by creating SSIS workflows which reduced manual effort by 15 hours per week. Developed data marts leveraging SSIS to develop dashboards for business stakeholders to manage incident management.

    • India
    • Food and Beverage Services
    • 1 - 100 Employee
    • Business Analyst
      • May 2019 - Jun 2019

      Chennai, Tamil Nadu, India Analyzed the company needs for the hardware requirements. Analysed real-time sensor data to to provide insights on fault management. Designed to monitor the different parameters in a hydroponic farm.

Education

  • University College Cork
    Masters in Information Systems for Business Performance(Msc.ISBP), 1:1 First Class Honours
    2022 - 2023
  • Great Lakes Institute of Management
    PostGraduate Program in DataScience and Engineering(PGP-DSE), 81%
    2021 - 2021
  • Anna University
    Bachelor of Engineering, Electrical and Electronics Engineering
    2016 - 2020

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