Niva Ziv-Shinberger
Head of Product Marketing at Navina- Claim this Profile
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Hebrew Native or bilingual proficiency
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English Full professional proficiency
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French Elementary proficiency
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Bio
Cindy Hardin
My time working with Niva was brief but memorable, as she is an intelligent and organized woman that takes strong ownership of her business objectives, leads with grace, and is reliable and accountable in everything she does. Niva owned our most key partnerships and established strong communication and great relationships in those accounts. She strategically sought out new channel partners to grow the business, keeping the companies needs in mind. I was impressed by her in some way every day that we worked together. I would gladly add her to my team in the future if an opportunity to do so comes along.
Tom Goldberg Abramovici
I have worked with Niva for two years at Zebra Medical Vision as her direct manager in the Business team, where Niva managed the relationships with our top channel distribution partners. I have been consistently impressed with Niva's methodology, motivation and communication both internally and partner facing. She is a quick learner and has shown the ability to excel in different areas of the job- from marketing to leading high profile business partner relationships. At Zebra, Niva oversaw some of the company's major distribution channels. The position required interaction with the company's partners as well as with other teams at Zebra who were looking for market feedback from Niva. It also required looking into alternative business models and pursuing those with partners to increase commercial scale for the company. In addition to her formal role, over the two years we have worked together I enjoyed Niva's willingness to help the team with designated strategic projects, and contribute in ways that helped the company grow. I was very fortunate to have worked with Niva and have her as my co-captain at Zebra. I'm confident Niva will bring her excellence and motivation to every organization she joins and will create and maintain relationships which would help scale the business.
Cindy Hardin
My time working with Niva was brief but memorable, as she is an intelligent and organized woman that takes strong ownership of her business objectives, leads with grace, and is reliable and accountable in everything she does. Niva owned our most key partnerships and established strong communication and great relationships in those accounts. She strategically sought out new channel partners to grow the business, keeping the companies needs in mind. I was impressed by her in some way every day that we worked together. I would gladly add her to my team in the future if an opportunity to do so comes along.
Tom Goldberg Abramovici
I have worked with Niva for two years at Zebra Medical Vision as her direct manager in the Business team, where Niva managed the relationships with our top channel distribution partners. I have been consistently impressed with Niva's methodology, motivation and communication both internally and partner facing. She is a quick learner and has shown the ability to excel in different areas of the job- from marketing to leading high profile business partner relationships. At Zebra, Niva oversaw some of the company's major distribution channels. The position required interaction with the company's partners as well as with other teams at Zebra who were looking for market feedback from Niva. It also required looking into alternative business models and pursuing those with partners to increase commercial scale for the company. In addition to her formal role, over the two years we have worked together I enjoyed Niva's willingness to help the team with designated strategic projects, and contribute in ways that helped the company grow. I was very fortunate to have worked with Niva and have her as my co-captain at Zebra. I'm confident Niva will bring her excellence and motivation to every organization she joins and will create and maintain relationships which would help scale the business.
Cindy Hardin
My time working with Niva was brief but memorable, as she is an intelligent and organized woman that takes strong ownership of her business objectives, leads with grace, and is reliable and accountable in everything she does. Niva owned our most key partnerships and established strong communication and great relationships in those accounts. She strategically sought out new channel partners to grow the business, keeping the companies needs in mind. I was impressed by her in some way every day that we worked together. I would gladly add her to my team in the future if an opportunity to do so comes along.
Tom Goldberg Abramovici
I have worked with Niva for two years at Zebra Medical Vision as her direct manager in the Business team, where Niva managed the relationships with our top channel distribution partners. I have been consistently impressed with Niva's methodology, motivation and communication both internally and partner facing. She is a quick learner and has shown the ability to excel in different areas of the job- from marketing to leading high profile business partner relationships. At Zebra, Niva oversaw some of the company's major distribution channels. The position required interaction with the company's partners as well as with other teams at Zebra who were looking for market feedback from Niva. It also required looking into alternative business models and pursuing those with partners to increase commercial scale for the company. In addition to her formal role, over the two years we have worked together I enjoyed Niva's willingness to help the team with designated strategic projects, and contribute in ways that helped the company grow. I was very fortunate to have worked with Niva and have her as my co-captain at Zebra. I'm confident Niva will bring her excellence and motivation to every organization she joins and will create and maintain relationships which would help scale the business.
Cindy Hardin
My time working with Niva was brief but memorable, as she is an intelligent and organized woman that takes strong ownership of her business objectives, leads with grace, and is reliable and accountable in everything she does. Niva owned our most key partnerships and established strong communication and great relationships in those accounts. She strategically sought out new channel partners to grow the business, keeping the companies needs in mind. I was impressed by her in some way every day that we worked together. I would gladly add her to my team in the future if an opportunity to do so comes along.
Tom Goldberg Abramovici
I have worked with Niva for two years at Zebra Medical Vision as her direct manager in the Business team, where Niva managed the relationships with our top channel distribution partners. I have been consistently impressed with Niva's methodology, motivation and communication both internally and partner facing. She is a quick learner and has shown the ability to excel in different areas of the job- from marketing to leading high profile business partner relationships. At Zebra, Niva oversaw some of the company's major distribution channels. The position required interaction with the company's partners as well as with other teams at Zebra who were looking for market feedback from Niva. It also required looking into alternative business models and pursuing those with partners to increase commercial scale for the company. In addition to her formal role, over the two years we have worked together I enjoyed Niva's willingness to help the team with designated strategic projects, and contribute in ways that helped the company grow. I was very fortunate to have worked with Niva and have her as my co-captain at Zebra. I'm confident Niva will bring her excellence and motivation to every organization she joins and will create and maintain relationships which would help scale the business.
Experience
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Navina
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Head of Product Marketing
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Jun 2022 - Present
• Defining the product positioning and messaging • Creating marketing collateral that communicate the product's value proposition to customers • Conducting market research - analyzes market trends, competitive landscape to identify opportunities • Go-to-Market Strategy - Partnering with cross-functional teams to ensure that product positioning is aligned with business objectives. Develop launch plans that maximizes product awareness and adoption • Driving sales enablement - equips sales teams with the knowledge, tools, and resources they need to effectively communicate the value of the product. Show less
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Nanox AI
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Israel
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Hospitals and Health Care
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1 - 100 Employee
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Business Development Manager
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Jan 2020 - Jun 2022
▪ Manage and lead the company’s channel partnerships and develop strong relationships with key stakeholders, with over 10 big partners, well known in the Healthcare industry. ▪ Develop and execute the partnership strategy that supports the sales, marketing, and technology objectives.▪ Lead and execute major projects that support current and future channel partnerships.▪ Identify new business and market opportunities, building business cases of potential partners.▪ Manage and negotiate deals with large companies: from medical devices to pharma companies. Show less
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Marketing and Business Specialist
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Mar 2019 - Feb 2020
▪ Managed the company's digital assets and its' products communication and messaging (website and social media)▪ Led the Public Relations (PR) of the company▪ Developed and executed the company's knowledge-base, which consists all the company's marketing collaterals ▪ Led, managed and executed all the company's conference and public presentations, locally and globally▪ Manage the company’s channel partnerships and develop strong relationships with key stakeholders.
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Vi / JBV Technologies
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Tel Aviv Area, Israel
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Head of Business and Operations
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May 2018 - Jan 2019
▪ Co-founded a tech company that creates and launches innovative wellness-related products and applications. ▪ Recruited staff, created teams, and established the company’s values and culture. ▪ Created annual strategic plans, manage budgets, and track KPIs and timelines against benchmarks. ▪ Established partnerships with industry drivers, and grew stakeholder relationships. ▪ Conducted market and competitive research, and led cross-functional meetings to review product proposals and user experiences. ▪ Developed, implemented, and continue to optimize company processes, technologies, and best practices. Show less
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freelancer
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Israel
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Strategist & Tech Scouter
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Jul 2017 - Apr 2018
• Scouted for tech companies and built a portfolio of potential investment for institutional investors in a Middle Eastern country, bringing to investments in three agricultural sector companies. ▪ Researched, analysed, and reported on industry trends, competitors, and market health. • Scouted for tech companies and built a portfolio of potential investment for institutional investors in a Middle Eastern country, bringing to investments in three agricultural sector companies. ▪ Researched, analysed, and reported on industry trends, competitors, and market health.
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Tiny Love
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United States
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Manufacturing
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1 - 100 Employee
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Manager of Innovation, Research & Business Development
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May 2011 - 2017
• Head of business development - Contributed to the company’s acquisition by Dorel Industries in 2014. Led the company’s entrance to new markets in coordination with local and global partners. Scouted for startups and new technologies for collaborations to provide growth. • Product Marketing strategist - 6 years of experience with product development, from an idea to launch. Formed international marketing strategy. Defined the company’s market position, and created global marketing plans and B2B/B2C go-to-market strategies. Managed digital content, online marketing, and messaging for product launches and consumer engagements. • Open Innovation – Initiated, managed and lead open innovation process and projects. Created and managed cross-organization projects, such as Hackathons. Recruited R&D and Marketing teams, and led projects that drove in-house innovation by 60% YoY. Developed partnerships with two major academic institutions and Israeli tech companies. • Head of global research and data – Managed international research and analyzed data. Deep understanding of customer journey leading identification of innovative ideas. Translated insights of customer journey into business opportunities. Led continuous analysis of the competitive landscape. Observed rising market and industry trends to direct the business. Show less
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Dorel Juvenile
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Canada
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Manufacturing
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700 & Above Employee
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Strategic Planner
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2011 - 2017
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Shalmor Avnon Amichay / Y&R
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Tel Aviv, Israel
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Advertising Strategic Planner
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Jan 2007 - May 2011
▪ Managed advertising strategy, marketing messages, and online and offline communication for clients including: Strauss Group, Teva, Orange, Coca-Cola, American Express, Colgate-Palmolive, and Israeli Aids Task Force. ▪ Researched and analysed competitors communication strategies. ▪ Managed advertising strategy, marketing messages, and online and offline communication for clients including: Strauss Group, Teva, Orange, Coca-Cola, American Express, Colgate-Palmolive, and Israeli Aids Task Force. ▪ Researched and analysed competitors communication strategies.
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888holdings
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Israel
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Entertainment Providers
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700 & Above Employee
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Technical Support representative
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Oct 2006 - Sep 2007
Working in the Multi-Level Marketing (MLM) Department in a student's Job. Supporting client in an International gaming company. Working in the Multi-Level Marketing (MLM) Department in a student's Job. Supporting client in an International gaming company.
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Education
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2008 - 2010
Ben-Gurion University of the Negev
Master of Business Administration (MBA), MBA-Strategy and Entrepreneurship -
2012 - 2012
The Open University of Israel
Course, Management Skills Development -
2003 - 2006
The Academic Program, Management College ("Hamaslool Ha'akademi shel Hamichlala Leminhal)"
B.A., Communication and Management
Community
