Niushad Shareef
Co-Founder and Managing Director at Nova Associates Pvt Ltd- Claim this Profile
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Bio
Stanley Henning
Niushad is a very competent, energetic, passionate and dedicated Marketing , Brand Communication and PR Manager , whilst I was CCO at Wataniya Maldives he reported to me directly and has shown immense growth in skills & knowledge, played a very positive part in the brand communications improvement initiatives launched. We embarked on a repossession campaign, launched multiple new media & Products & Services together with improved Distributor partner brand visibility enhancement, in which he was instrumental in the strategic positioning and implementation . Niushad played a cardinal role in the entire launch campaign of Mobile 3.5G design and creative positioning. He was very successful in his approach to improvement of Wataniya’s PR strategy & image and most of all contributed largely to the success achieved by the sales team in the improvement of subscriber acquisition and retention as part of his KPI’s. I will employ him anytime, should a suitable position become available and enjoyed working with him . I could count on him to ensure effective implementation of our set objectives and no task was ever to big for him to accomplish. He has a never say ‘No’ or ‘cannot’ approach!
Stanley Henning
Niushad is a very competent, energetic, passionate and dedicated Marketing , Brand Communication and PR Manager , whilst I was CCO at Wataniya Maldives he reported to me directly and has shown immense growth in skills & knowledge, played a very positive part in the brand communications improvement initiatives launched. We embarked on a repossession campaign, launched multiple new media & Products & Services together with improved Distributor partner brand visibility enhancement, in which he was instrumental in the strategic positioning and implementation . Niushad played a cardinal role in the entire launch campaign of Mobile 3.5G design and creative positioning. He was very successful in his approach to improvement of Wataniya’s PR strategy & image and most of all contributed largely to the success achieved by the sales team in the improvement of subscriber acquisition and retention as part of his KPI’s. I will employ him anytime, should a suitable position become available and enjoyed working with him . I could count on him to ensure effective implementation of our set objectives and no task was ever to big for him to accomplish. He has a never say ‘No’ or ‘cannot’ approach!
Stanley Henning
Niushad is a very competent, energetic, passionate and dedicated Marketing , Brand Communication and PR Manager , whilst I was CCO at Wataniya Maldives he reported to me directly and has shown immense growth in skills & knowledge, played a very positive part in the brand communications improvement initiatives launched. We embarked on a repossession campaign, launched multiple new media & Products & Services together with improved Distributor partner brand visibility enhancement, in which he was instrumental in the strategic positioning and implementation . Niushad played a cardinal role in the entire launch campaign of Mobile 3.5G design and creative positioning. He was very successful in his approach to improvement of Wataniya’s PR strategy & image and most of all contributed largely to the success achieved by the sales team in the improvement of subscriber acquisition and retention as part of his KPI’s. I will employ him anytime, should a suitable position become available and enjoyed working with him . I could count on him to ensure effective implementation of our set objectives and no task was ever to big for him to accomplish. He has a never say ‘No’ or ‘cannot’ approach!
Stanley Henning
Niushad is a very competent, energetic, passionate and dedicated Marketing , Brand Communication and PR Manager , whilst I was CCO at Wataniya Maldives he reported to me directly and has shown immense growth in skills & knowledge, played a very positive part in the brand communications improvement initiatives launched. We embarked on a repossession campaign, launched multiple new media & Products & Services together with improved Distributor partner brand visibility enhancement, in which he was instrumental in the strategic positioning and implementation . Niushad played a cardinal role in the entire launch campaign of Mobile 3.5G design and creative positioning. He was very successful in his approach to improvement of Wataniya’s PR strategy & image and most of all contributed largely to the success achieved by the sales team in the improvement of subscriber acquisition and retention as part of his KPI’s. I will employ him anytime, should a suitable position become available and enjoyed working with him . I could count on him to ensure effective implementation of our set objectives and no task was ever to big for him to accomplish. He has a never say ‘No’ or ‘cannot’ approach!
Credentials
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Innovation in Marketing
CIM | The Chartered Institute of MarketingMar, 2021- Oct, 2024 -
Marketing and Digital Strategy
CIM | The Chartered Institute of MarketingMar, 2021- Oct, 2024 -
CIM Affiliate Professional Member
CIM | The Chartered Institute of MarketingMar, 2021- Oct, 2024
Experience
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Nova Associates Pvt Ltd
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Maldives
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Advertising Services
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1 - 100 Employee
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Co-Founder and Managing Director
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Feb 2021 - Present
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Allied Insurance Company of the Maldives
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Maldives
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Insurance
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1 - 100 Employee
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Manager Marketing
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Jan 2016 - Feb 2021
Head of Marketing Communications & PR
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Marketing Consultant
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Sep 2015 - Jan 2016
Management of the Marketing Department and Media Unit.
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Think Advertising
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Israel
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Advertising Services
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1 - 100 Employee
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Senior Manager, Brand Planning
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Jul 2012 - Aug 2015
Direction of Brand Planning and spearheading major Marketing Campaigns.Currently functions as the Brand manager for agency retainer clients Development of proposed campaign presentations and leading Pitch Presentations for Events, Campaigns and Publications with the Agency Creative team.Key Management roles in major events for clients such as Allied Insurance, Haveeru Newspaper, Football Association of Maldives,Dhiraagu, Villa College, Ministry of Education, Bank of Maldives, Maldives Broadcasting Corporation, HDFC, UNDP etc.Concept Development for TV Commercials, Radio Productions and Creative Copywriting and Script writing.Development of Strategic Marcomms Plans and Budgets with localized implementation methodology for Telecom, Insurance, Hospitality, Sports, Financial and F&B brandsManagement of Video Productions(Development of TVCs and Video Presentations / Documentaries)
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Think Associates
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Advertising Services
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1 - 100 Employee
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Manager, Brand Planning
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Mar 2010 - Jun 2012
Direction of the Account Planning and major Marketing Campaigns.Created focused Brand Advertising executions on TV & print media.Creation of Brand Platforms and taglines.Development and leading of successful pitch presentations for events,campaigns and publications with the agency creative team.Management of major key events as project manager for clients such as Allied Insurance, Haveeru Newspaper, Football Association of Maldives,Dhiraagu, Villa College, Education Ministry etcWriting of storyboards and concepts for TV ads, Radio Ads and creative copywriting for print advertisements and calendars.Preparation and execution of communication plans, implementation plans and strategic plans for telecom, insurance, hospitality, sports, financial and f&bbrands
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Manager, Communications & PR
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May 2008 - Mar 2010
Led the Marketing Communications and PR team of WataniyaTelecom MaldivesRecruited and trained new employees for Public Relations andCommunications teamDay to day management of Wataniya Advertising and PR,coordination with Senior Management and Legal, Agency and respective departments.Acted as key media contact and spokesperson for the companyLiaised with the agency on a daily basis and preparation /implementation of agency briefing process.Formulation of Marketing strategy, campaigns and events with the agency and commercial team. Creation of Wataniya Mas Race 2009 / Wataniya Bodu Mas Parade 2008 / 2009 as annual eventsLaunching of 3G services campaigns and Wataniya Mobile Broadband Campaign.Ran integrated marketing communications on new media with ambient, digital,outdoor and print executionsIdentified issues and suggested strategies to the Chief Commercial Officer and team on measures that should be taken to further strengthen the company’s footprint and image.
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PR & Communications Specialist
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Aug 2006 - May 2008
Planning, preparation and Implementation of the Company Internal NewsletterPlayed the Key internal communications role of direct messaging through the company’s employeesActed as key media contact and spokesperson for the companyTook up the lead role as key agency point man for all Marketing campaigns and eventsLed the Wataniya team in off shore events in Islands such as the Telecom Fair as project manager.Created briefs, brand foundations for the welfare of Wataniya Telecom and of its brands/products.Hosted the annual staff functions, internal events and farewellsConducted quarterly research with team to understand the telecom market,consumer trends and presented findings to the Wataniya management
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Ooredoo Maldives
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Maldives
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Telecommunications
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300 - 400 Employee
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Customer Service Representative
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Jul 2005 - Aug 2006
Call Center Agent for Distribution Support Network.Functioned as a Back Office Trouble Shooting Agent for complains and enquiries.Headed the Sales Support function in the main retail outlet of the company.Undertook trainings for regional sales operations of Addu City. Call Center Agent for Distribution Support Network.Functioned as a Back Office Trouble Shooting Agent for complains and enquiries.Headed the Sales Support function in the main retail outlet of the company.Undertook trainings for regional sales operations of Addu City.
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Maldivian Air Taxi Pte Ltd
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Maldives
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Airlines and Aviation
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1 - 100 Employee
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Customer Services Officer
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Sep 2003 - May 2005
Check In Operations / Sales of Merchandize / Ground Operations / Ramp Operations Check In Operations / Sales of Merchandize / Ground Operations / Ramp Operations
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Education
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2019 - 2022
Corporate Maldives Academy
Chartered Institute of Marketing Diploma -
2015 - 2016
ICBT Campus
Btec -
1996 - 2000
Majeediya School
General Certificate of Education Ordinary Level
Community
