Experience

Google for Startups Israel
• Israel
• Technology, Information and Internet
• 1 - 100 Employee
• Marketing Lead @ Google for Startups Israel

  • Dec 2022 - Nov 2023

Google
• United States
• Software Development
• 700 & Above Employee
• Marketing Lead @ Google for Startups Israel

  • Dec 2022 - Nov 2023


Self-Employed

• Real Estate
• 1 - 100 Employee

• Marketing Consultant & Lecturer

  • Jul 2021 - Dec 2022

  Consulting B2B SaaS and B2C startups and corporations on Growth & Product Marketing strategy. In addition, delivering lectures about Marketing career pursuit in the Tech industry, as well as MVP validation strategies for startup founders. Consulting B2B SaaS and B2C startups and corporations on Growth & Product Marketing strategy. In addition, delivering lectures about Marketing career pursuit in the Tech industry, as well as MVP validation strategies for startup founders.



Amazon Web Services (AWS)

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Head of Startup Digital Marketing, EMEA

  • Apr 2020 - Apr 2021

  • Managed the demand generation strategy and execution for the startup segment in EMEA, tailoring route-to-market digital strategy (combining paid media in Google, Facebook and Instagram, email marketing, webinars and virtual events). • Successfully led startup acquisition through digital marketing in EMEA (managed a media budget of hundreds of thousands of $), making the acquisition program the top performing one both in EMEA and globally.

• Digital Marketing Manager - Israel

  • May 2019 - Apr 2020

  • Owned, planned and executed AWS’ digital marketing strategy in Israel with the goal of expanding awareness, acquiring new customers, increasing product adoption and educating customers. • Managed various digital communication channels (paid & organic SM, website content, email marketing, webinars and more).



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Digital Marketing Agency Owner

  • Dec 2014 - May 2019

  • Provided digital marketing services for a wide range of global & Israeli companies (B2B and B2C) - from emerging startups and small businesses to eCommerce giants. • Portfolio companies included: Aldo, Padani (through Dataworks - the eCommerce Agency), Vectorious Medical Technologies, various law firms, multiple SMBs and more. • Provided services included: SEO, SEM, social media management, content writing, email marketing and funnel optimization. • Hired and managed a small… Show more • Provided digital marketing services for a wide range of global & Israeli companies (B2B and B2C) - from emerging startups and small businesses to eCommerce giants. • Portfolio companies included: Aldo, Padani (through Dataworks - the eCommerce Agency), Vectorious Medical Technologies, various law firms, multiple SMBs and more. • Provided services included: SEO, SEM, social media management, content writing, email marketing and funnel optimization. • Hired and managed a small outsourced team of 2 - a web developer and a PPC campaign manager. Show less • Provided digital marketing services for a wide range of global & Israeli companies (B2B and B2C) - from emerging startups and small businesses to eCommerce giants. • Portfolio companies included: Aldo, Padani (through Dataworks - the eCommerce Agency), Vectorious Medical Technologies, various law firms, multiple SMBs and more. • Provided services included: SEO, SEM, social media management, content writing, email marketing and funnel optimization. • Hired and managed a small… Show more • Provided digital marketing services for a wide range of global & Israeli companies (B2B and B2C) - from emerging startups and small businesses to eCommerce giants. • Portfolio companies included: Aldo, Padani (through Dataworks - the eCommerce Agency), Vectorious Medical Technologies, various law firms, multiple SMBs and more. • Provided services included: SEO, SEM, social media management, content writing, email marketing and funnel optimization. • Hired and managed a small outsourced team of 2 - a web developer and a PPC campaign manager. Show less



Gett

• Argentina
• Advertising Services
• 1 - 100 Employee

• Organic Growth Lead

  • Oct 2017 - Nov 2018

  • Led Gett's SEO strategy for its global web assets, in order to support lead generation efforts (for both B2B and B2C business units). • Organic activity resulted in 50% YoY increase in website visibility on Google organic results and 20% YoY increase in website visitors.

• Global Retention Marketing Manager

  • Dec 2016 - Sep 2017

  • Analyzed, packaged, and optimized user journeys (using email, SMS, push notifications & in-app messages) from download and into lifecycle stages while constantly suggesting ways to improve retention, and working with various interfaces in the company (Product, Design, BI, Marketing Analytics, etc.).



Sapio Research & Development

• Market Research
• 1 - 100 Employee

• Consumer Insights Analyst (Student Position)

  • May 2015 - Dec 2015

  Assisted in qualitative and quantitative market and consumer research peojects for Israel's top corporations, including the conduction of interviews and data analysis. Assisted in qualitative and quantitative market and consumer research peojects for Israel's top corporations, including the conduction of interviews and data analysis.


Israeli Military Intelligence
• Israel
• Armed Forces
• 700 & Above Employee
• Intelligence Researcher

  • Jan 2012 - Jan 2014