Experience

Fujifilm India Pvt. Ltd.

• India
• International Trade and Development
• 1 - 100 Employee

• Asst. Marketing Manager

  • Apr 2012 - Present

  Highlights• Demonstrated excellence ino Priority Counters Enhancement: Regional Priority Shops to be developed with SIS and Premium Signage. Regional Metros to have Premium Display in LFR, CE and Top Quality Photo Channel at par with competition presence ( Like :- Qualitative Brand display Fixture / Product display / promotion / Merchandising / Product availability )o Coordinating with HO for various DSC Retailer Universe Related Execution / GSB / ISB / SIS / VMD / Data / Images o Executing any retail activity and traveling to cover all key cities and locations judging retail quality.o Heading Stock Sell-out Activity involving New Counter BTL activations for LFR / Regional Retail / CE Chains / Sell out activity planning and execution at shops for Stocks - Canopy / Apartment Promotion / Institution Promotion / One Day Sale / Road Show / Exhibitiono Appointing regional vendor for day to day BTL activitieso Handling Regional Budget Management.o Participating in Regional Exhibition Trainings Undertaken• Business Etiquette• Anti Bribery and Compliance• Customer Service Management



Olympus imaging india Pvt Ltd.

• Asst. Manager Marketing

  • Feb 2011 - Apr 2012

  a) Vendor management:- Select vendors at national & regional level. Finalize their scope of work, rate card, quality control for task. b) BTL activities: - Planning and execution promotional campaigns all India. Also, getting feedback from various levels on the activities done. c) Budget management:- Manage allocated budget of defined category. d) Store visibility. : - Responsible for Instore and out of store visibility at retail stores, modern trade outlets (LFR) and distributors. Handled 1100+ outlets. e) Events and promotional campaigns: - Drive the activities to increase brand awareness. Making best efforts to justify ROI. f) Competitor Activities Tracking g) SIS plan - planning, design & execution of shop-in-shop for around 50 outlets. h) Co-ordination with graphic designer for creative’s and design for BTL activities and events i) Exhibitions – handled all consumer electronics & imaging industry exhibition from planning to execution.



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Executive- Premium Food

  • May 2010 - Jan 2011

  Highlights• Acted responsible for:o Conceptualization of Brand campaigns and execution of retail promotionso Briefing and managing the national creative agencyo Monitoring spends and national brand budgetso Tracking campaigns and business resultso Development of new and innovative packaging and Merchandisingo Managing BTL and sales support material at retailo Signage deployment and trackingo Development of ground activation concepts basis the ATL briefo Coordinating with event agencies and vendors• Mentored the team members to be more efficient in operations, brand development, and meeting of individual & group targets• Coordinated with the advertisement agencies through category for designing and preparation of creative’s advertisement• Managed vendors for distribution and maintenance of vending machines• Dealt with Third Party Vendors for Merchandising Activities, Production of POP material/collateral and for negotiating with them for quotes



Chateau indage

• Sr. Channel Executive- All India

  • Oct 2004 - Feb 2010

  Marketing Communication:-• Conceptualization of Brand campaigns • Briefing and managing the national creative agency• Monitoring spends and national brand budgets• Tracking campaigns and business resultsRetail & Channel Marketing:-• Planning and execution of retail promotions• Development of new and innovative packaging and Merchandising• Managing BTL and sales support material at retail• Signage deployment and trackingEvent Management and Ground Activations:-• Development of ground activation concepts basis the ATL brief• Creating revenue opportunities through consumer engagement• Coordinating with event agencies and vendorsTeam Management:-• Enabling the team members with efficiency in operations, brand development, and meeting of individual & group targetsManage Vendors¬:-• To coordinate advertisement agencies through category for designing and preparation of creative’s advertisement.• To manage vendors for distribution and maintenance of vending machines.• To deal and manage with third party vendors for merchandising activities, production of POP material/collateral and negotiate with them for quotes.• Credited as Good Performer in 2006