On-Demand Mobility

• Nov 2021 - Present

UAE & GCC Operations and Strategic Partnerships

• Aug 2019 - Jan 2022

Establish strategic partnerships for Arnab Mobility, with communities, countries & stakeholders across UAE & GCC Establish strategic partnerships for Arnab Mobility, with communities, countries & stakeholders across UAE & GCC

Marketing Manager

• Apr 2018 - Jun 2019

BRAND LAUNCH - Qwikly eScooters .............................................................................. - Launched UAE’s first bike-sharing eScooter brand ‘Qwikly’ across Abu Dhabi & Dubai. - Implemented a 360-degree marketing campaign - Brand Identity, Positioning, Media Outreach & Brand Activation (GITEX Dubai 2018) - Successful co-branding relationships with Etisalat, EMAAR & Masdar City. - Radio spot on Dubai Eye 103.8 Business Breakfast - Pre Launch. - Received earned media Advertising Cost Equivalent PR Value of AED 800,000/- spanning campaign launch. - Media coverage across Gulf News, The National, Khaleej Times & others - Resulted in an overwhelming response from TG of Qwikly eScooter users - 25,000+ downloads & registration of Qwikly app (iOS + Android). Marketing of Technology Solutions - Artificial Intelligence/Machine Learning based cloud platform - LYNX ........................................................... - Setting up the marketing function for Acacus - KPIs, Goals & Annual Budgeting - Digital (SEO) + Social Strategy (LinkedIn) - Reach & Engagement - Marketing & Brand Audit - Solutions selling - Institutions, Govt. Entities & Enterprises. - Web content strategy - Lead generation + sales support - LYNX is presently used by Dubai RTA + Taxi Franchises (Dubai Taxi, Metro & others) - Lead management through Microsft Azure platform. - Increase brand SOV & received earned media Advertising Cost Equivalent PR Value of over AED 2 million - Increased web traffic by 45% - Enhanced engagement with prospects - Events/Conferences/Networking Show less

Marketing and Public Relations Manager

• Jun 2017 - Mar 2018

Developing Marketing Communications & Public Relations strategy for clients Identifying key industry segments across UAE for prospecting opportunities Developing Annual / Quarterly / Monthly marketing communication & PR plans for clients Creating new initiatives to enhance PR profile of the client, its spokesperson and its activities Identify new PR opportunities to profile client’s business case studies, media meets, CSR activities and site visit to projects Developing Marketing Communications & Public Relations strategy for clients Identifying key industry segments across UAE for prospecting opportunities Developing Annual / Quarterly / Monthly marketing communication & PR plans for clients Creating new initiatives to enhance PR profile of the client, its spokesperson and its activities Identify new PR opportunities to profile client’s business case studies, media meets, CSR activities and site visit to projects

Senior Manager Communications & Public Relations

• May 2013 - Mar 2016

MEMORABLE ACHIEVEMENT: Awarded with 'Best Marketing Contribution' by the group's Executive Chairman for outstanding initiatives, across 90 offices globally in Dec'15. KEY RESPONSIBILITY AREAS: #Integrated Marketing Communication: -For the listed Allcargo Logistics Ltd, its global subsidiaries across 90+ countries and for the Avvashya Group. #Brand Management: Across its 5 SBUs and regional offices in APAC(Singapore), Europe(Antwerp), USA(Miami) from India (Mumbai) #Digital + Social Media Marketing -Lead generation through digital platforms (Website + SEO + SEM + EDMs) and customer engagement through socials - Facebook & LinkedIn #Planning annual budgeting for Global Marketing Initiatives #Corporate Public Relations -Develop & implement annual PR strategy, milestones & ROI metrics for the listed entity + MD + CXOs + SBU Heads -Identify + create PR opportunities through authored articles -Develop & manage media relationships | Crisis Management -Support investor relations team through PR communication to stakeholders #Marketing Content Creation -Generate business specific marketing content for global offices, SBUs, service launches -Develop content for Annual Reports, Press Releases, Corporate Announcements, Internal Campaigns, Global Newsletters & for CSR projects. #Events / Conferences / Networking -Identify, evaluate and participate in global events for the group -Create & maintain an annual global events participation calendar -Create customise co-branded events for networking + sales + lead generation + brand visibility Show less

Senior Marketing Manager

• May 2009 - Jan 2013

MEMORABLE ACHIEVEMENTS: 1. Successfully launched a listed B2B brand from inception to implementation | 2. Developed an integrated marketing campaign (along with DDB Mudra) for launching the brand | 3.Created a mega co-branded corporate property with The Economic Times - 'ELICIT' for targeting Top 500 companies pan India | KEY RESPONSIBILITY AREAS: # Corporate Marketing -Design & implemented annual corporate Marketing / Brand Management strategy for the group & its seven divisions. -Manage brand identity/communication across divisions and operational infrastructure. -Create corporate/division sales/marketing collateral #Sales Support + Lead Generation -Manage Sales / Marketing campaigns across APAC (Singapore & Hong Kong) for conferences, events and seminars -Identify target industries across India, Singapore and Dubai for lead generation initiatives -Design first level communique plan for reaching out to identified prospects -Setup lead generation team (offline & online) for reaching out to TG decision makers -Design customised solutions suiting customers requirements, in coordination with front end sales, transition, service delivery and commercial teams # Corporate Public Relations -Identify brand /spokesperson visibility opportunities through authored articles, white papers, interviews & customised events / forums - Develop & manage media relationships + crisis management Show less

Manager Strategic Initiatives

• Jun 2008 - Apr 2009

MEMORABLE ACHIEVEMENT: Develop an effective marketing plan targeting BFSI + Telecom + IT verticals. KEY RESPONSIBILITY AREAS: #Integrated Marketing -Lead corporate & division branding initiatives across trade fairs, events, forums, conferences in India & APAC. -Develop marketing collateral for for sales team - Case Studies, PPTs, While Paper, Industry Overview documents etc -Manager relationship with on-record advertising agency and assignment based projects. -Work closely with front end sales team to develop lead generation campagins #Corporate Public Relations Identify target industries & verticals across BFSI, Telecom, Retail, Healthcare & Hospitality for targeted PR campaigns -Prepare customer acquisition/achievement press releases, tracking press releases & editorial calendars and media lists Show less

Manager Global Initiatives

• Jul 2007 - May 2008

MEMORABLE ACHIEVEMENT: Develop and implement marketing campaigns targeting international markets, for lead generation & brand visibility. KEY RESPONSIBILITY AREAS: #Integrated Marketing : -Responsible for identifying and evaluating prospect business opportunities across North America, Australia and APAC markets -Design, develop and initiate 1st level sales / collateral communiqué -Research/ Information Analysis - Identifying new markets /verticals/ geographies -Support to the US Business Development Team based out of New York – Rochester -Initiated an account intelligence document on enterprise customer accounts -Identify viable setup sites, technology vendors, build out specialist, legal partners, government contacts for the project management team across geographies -Identify & evaluate strategic vendors for the company’s setup in Philippines (Manila), Mexico (Monterrey) and Canada (Vernon) for customer support centres Show less

Assistant Manager - Business Development

• Jul 2006 - Jun 2007

MEMORABLE ACHIEVEMENT: Developing innovative techniques for business development in international markets, especially UK & USA. KEY RESPONSIBILITY AREAS: #International Marketing + BD: - Research & identify prospect companies/markets/verticals across USA, UK and Australia - Due diligence research on industry, competition and new markets/domains - Supporting development of sales/marketing collateral, services and corporate sales pitch presentations - Tracking of press releases across verticals & services Show less