Experience

SERENITAS

• Australia
• Real Estate
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Mar 2022 - Present



Mirvac

• Real Estate
• 700 & Above Employee

• Digital Marketing Manager

  • Sep 2016 - Mar 2022

  ● Develop a robust marketing strategy for key brands within the retail & commercial (mixed-use) business units with a data-driven approach. ● Manage end to end national campaigns & activations by facilitating ideation, programming, digital & content solutions, budgeting, paid advertising, media strategy, analytics & more. ● Drive customer engagement with national brand campaigns & activations both in-store and online. ● Maintain a high standard of audience engagement, data acquisition & positive user sentiment on all digital touchpoints (web, social, eDM & app). ● Manage brand partnerships to bring activations & experiences to life in centre & online. ● Collaborate with a network of creative & digital agencies to drive optimal results through activation support & the production of compelling multimedia content to support our brands ● Build an analytics dashboard for the retail business unit to help with making proactive and informed decisions, as well as measuring ROI ● Provide regular reports using multiple analytics tools to various stakeholders & advise on how to make sense of the data available. ● Contribute thought leadership content for the monthly newsletter ● Participate in the innovation program at Mirvac ● Feedback to identify areas of growth & improvement internally ● Training retail & commercial marketing managers on digital platforms



Helloworld Limited

• Australia
• Travel Arrangements
• 400 - 500 Employee

• Campaign Manager

  • Sep 2014 - Sep 2016

  • Guiding partners such as airlines, tour companies and tourism boards through the implementation process of their social media campaign. • Working with internal and external parties such as media agencies, digital agencies, creative teams and strategic planners to achieve client business goals • Managing relationships between stakeholders to ensure effectiveness and on time delivery of projects • Ensuring brand identity is maintained in all channels. • Collating post analysis campaign summaries • Creating content for the company’s social channels according to monthly campaigns • Working with the CRM team to research and implement a social media publishing and analytics tool. Training customer service team on using new software. (Oracle SRM) • Writing and implementing a social media policy across a network of 300 franchises • Producing guidelines and best practice manuals for a large retail network Highlight: Assisting the project lead on the #helloworldRELAY social media campaign



Redcape Hotel Group

• Australia
• Hospitality
• 100 - 200 Employee

• Social Media Manager

  • Jun 2013 - Sep 2014

  • Developing and executing social media strategies according to each hotels brief • Managing and producing content on various social media channels for over 30 diverse hotels • Project managing social media campaigns and promotions by liaising with internal marketing • Managing a variety of online communities across multiple platforms and engaging in day-to-day interaction with these communities and their key influencers. • Delivering analytics reports for relevant stakeholders • Using monitoring platforms, social and web analytics, and other online communications tools to measure all social media activity. • Leading workshops and training for each venues team and developing a brand communications plan • Ensuring best practices is followed during the development of all digital initiatives • Providing insight into trends, issues, opportunities and threats in the space.



Karen Willis Holmes

• Australia
• Apparel & Fashion
• 1 - 100 Employee

• Online Content and Social Media Coordinator

  • Jun 2011 - Jun 2013

  • Creating, monitoring and updating content on multiple social media channels and website (including blogs) • Managing and engaging online communities on various social media platforms • Measuring and reporting on social activity weekly via social and web analytics • Developing a brand communications guideline • Planning and executing (via Photoshop) a monthly online newsletter. • Online Customer Service • Creating content for advertising material in magazines and various online publishers.

• Textile Designer

  • Feb 2006 - May 2010

  • Artisanal handicraft of fabric design for couture clients, employing various high-end methods of bespoke fabrication. • Artisanal handicraft of fabric design for couture clients, employing various high-end methods of bespoke fabrication.