Nita Lin
Adjunct Lecturer at 高雄餐旅大学- Claim this Profile
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Français Professional working proficiency
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Anglais Professional working proficiency
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Mandarin Native or bilingual proficiency
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Taïwanais Native or bilingual proficiency
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Bio
Ian Anderson Ford
Nita was an invaluable part of the sales management team at Summergate, and I worked with her for many years in roles both in Shanghai and in Xiamen where she was the head of Fujian province. Nita is a consummate professional, she was passionate about our brands and our company, and is an excellent team player. She has tremendous character, and is someone that you can rely on to do what she says she's going to do. She is very well organized and was particularly good at managing both internal team relationships and external customer relationships. It would be my pleasure to work with Nita again if I had the chance, and I would enthusiastically recommend Nita to anyone considering her for their team.
Émilie Steckenborn
I have worked with Nita in personal capacity for over two years while at Summergate Fine Wines & Spirits. Throughout working with Nita, she has proven to consistently over performed in her sales role by exceed customer expectations and managing key accounts. She has undertaken ownership of new projects such as Managing the Xiamen branch by not only focusing on numbers, but on developing her team and leading with purpose. As student of mine for WSET L3, I can attest that her beverage knowledge and gastronomic background paired with her strong skill set make her a winning combination.
Ian Anderson Ford
Nita was an invaluable part of the sales management team at Summergate, and I worked with her for many years in roles both in Shanghai and in Xiamen where she was the head of Fujian province. Nita is a consummate professional, she was passionate about our brands and our company, and is an excellent team player. She has tremendous character, and is someone that you can rely on to do what she says she's going to do. She is very well organized and was particularly good at managing both internal team relationships and external customer relationships. It would be my pleasure to work with Nita again if I had the chance, and I would enthusiastically recommend Nita to anyone considering her for their team.
Émilie Steckenborn
I have worked with Nita in personal capacity for over two years while at Summergate Fine Wines & Spirits. Throughout working with Nita, she has proven to consistently over performed in her sales role by exceed customer expectations and managing key accounts. She has undertaken ownership of new projects such as Managing the Xiamen branch by not only focusing on numbers, but on developing her team and leading with purpose. As student of mine for WSET L3, I can attest that her beverage knowledge and gastronomic background paired with her strong skill set make her a winning combination.
Ian Anderson Ford
Nita was an invaluable part of the sales management team at Summergate, and I worked with her for many years in roles both in Shanghai and in Xiamen where she was the head of Fujian province. Nita is a consummate professional, she was passionate about our brands and our company, and is an excellent team player. She has tremendous character, and is someone that you can rely on to do what she says she's going to do. She is very well organized and was particularly good at managing both internal team relationships and external customer relationships. It would be my pleasure to work with Nita again if I had the chance, and I would enthusiastically recommend Nita to anyone considering her for their team.
Émilie Steckenborn
I have worked with Nita in personal capacity for over two years while at Summergate Fine Wines & Spirits. Throughout working with Nita, she has proven to consistently over performed in her sales role by exceed customer expectations and managing key accounts. She has undertaken ownership of new projects such as Managing the Xiamen branch by not only focusing on numbers, but on developing her team and leading with purpose. As student of mine for WSET L3, I can attest that her beverage knowledge and gastronomic background paired with her strong skill set make her a winning combination.
Ian Anderson Ford
Nita was an invaluable part of the sales management team at Summergate, and I worked with her for many years in roles both in Shanghai and in Xiamen where she was the head of Fujian province. Nita is a consummate professional, she was passionate about our brands and our company, and is an excellent team player. She has tremendous character, and is someone that you can rely on to do what she says she's going to do. She is very well organized and was particularly good at managing both internal team relationships and external customer relationships. It would be my pleasure to work with Nita again if I had the chance, and I would enthusiastically recommend Nita to anyone considering her for their team.
Émilie Steckenborn
I have worked with Nita in personal capacity for over two years while at Summergate Fine Wines & Spirits. Throughout working with Nita, she has proven to consistently over performed in her sales role by exceed customer expectations and managing key accounts. She has undertaken ownership of new projects such as Managing the Xiamen branch by not only focusing on numbers, but on developing her team and leading with purpose. As student of mine for WSET L3, I can attest that her beverage knowledge and gastronomic background paired with her strong skill set make her a winning combination.
Credentials
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The Science of Well-Being
耶鲁大学Aug, 2020- Oct, 2024 -
Wine & Spirit Education Trust 3
WSET — Wine & Spirit Education Trust
Experience
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National Kaohsiung University of Hospitality and Tourism
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Taiwan
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Higher Education
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1 - 100 Employee
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Adjunct Lecturer
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Sep 2022 - Present
Department of Western Culinary Arts Department of Western Culinary Arts
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創辦人
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Mar 2021 - Present
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Zamora Company
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Spain
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Food and Beverage Services
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200 - 300 Employee
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Senior Brand Manager-Invest & E-commerce
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Apr 2019 - Jan 2021
•Develop multiple social media platforms such as Tictok/ Weibo/Wechat/ Redbook•Contribute to design and execute the Marketing and communication plans•Identify and develop new areas of eCommerce / Digital / Omni-Channel Commerce opportunities•Wedian store/Little Redbook/ Tmall/JD store operation •Manage marketing expenses within budget guidelines•Analyze brands positioning in the market and crystallize targeted consumers insights •Develop multiple social media platforms such as Tictok/ Weibo/Wechat/ Redbook•Contribute to design and execute the Marketing and communication plans•Identify and develop new areas of eCommerce / Digital / Omni-Channel Commerce opportunities•Wedian store/Little Redbook/ Tmall/JD store operation •Manage marketing expenses within budget guidelines•Analyze brands positioning in the market and crystallize targeted consumers insights
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CVNE - Compañía Vinícola del Norte de España
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Spain
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Food and Beverage Services
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1 - 100 Employee
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National Sales Director -China
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Oct 2017 - Feb 2019
•Develop a sales strategy to achieve organizational sales goals and revenues•Set individual sales targets with sales team d•Responsibility for customer accounts to sales personnel•Co-ordinate sales action plans for individual salespeople•Oversee the activities and performance of the sales team•Ensure sales team have the necessary resources to perform properly•Monitor the achievement of sales objectives by the sales team•Liaise with other company functions to ensure achievement of sales objectives
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Summergate
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China
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Wine & Spirits
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1 - 100 Employee
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Area Sales Manager - Fujian Province
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Feb 2016 - Dec 2016
•Analysis and strategy for sustainable development•Development of new clients (National Key Account, Wholesalers, Hotel groups)•Establishment of a loyal and dynamic sales network in Fujian Province•Animation of the network (Dinners, tastings, Events)•Creation of marketing tools and training presentations
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Assistant Sales Manager on Trade ,Shanghai
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Nov 2014 - Jan 2016
On Trade sales
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Sales Supervisor On trade ,Shanghai
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May 2013 - Nov 2014
Hotels ,Restaurant channels
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Sales representative of HORECA channel
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Jan 2008 - Jul 2010
Responsible for the Tainan City area (market size of 760,000)Creation and development of a marketing planOrganization of promotional events and development of commercial plans•Responsible for achieving and exceeding sales target•Maintain and develop good relationship with customer•Implement and co-ordinate various marketing activity & sales promotion as required Responsible for the Tainan City area (market size of 760,000)Creation and development of a marketing planOrganization of promotional events and development of commercial plans•Responsible for achieving and exceeding sales target•Maintain and develop good relationship with customer•Implement and co-ordinate various marketing activity & sales promotion as required
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Education
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2015 - 2015
Wine & Spirit Education Trust
Leval 3 -
2012 - 2012
Bordeaux Charmber de commerce
IPC - Institute of Trade Wine and Spirits, Bac +3 -
2010 - 2011
Université Michel de Montaigne (Bordeaux 3)
Langgue Français -
2003 - 2005
National Kaohsiung University of Hospitality and Tourism (Taiwan)
Bachelor of Food & Beverage management, Food & Beverage management -
2001 - 2002
National Kaohsiung University of Hospitality and Tourism (Taiwan)
Two years college of the Culinary Art of Western cuisine, Culinary Art of Western cuisine
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