Experience

Room-Five Creative Facility

• United Arab Emirates
• Events Services
• 1 - 100 Employee

• Founder & Creative Director

  • Apr 2014 - Present

  Room-Five Creative Facility is a Dubai based Creative Boutique specialized in Design and Event Management consultancy services. The focus is primarily within the cultural space including art, film & design initiatives, festival and exhibitions with the UAE. With a delivery of a turnkey solution ranging from Branding & Advertising to full Event Management and Post Event Analysis. Handling all aspects of managing and running the business: • Overseeing the overall operations of the company • Managing cash flow, forecasting and business development • Managing creative, client servicing and administration teams • Client Relations • Budgeting, Event Planning, Execution and Reporting • Curating & Artist Recruitment & Management • Planning and producing large scale projects Show less



The Middle East Film and Comic Con

• Dubai, United Arab Emirates

• Former Co Founder Middle East Film & Comic Con

  • 2012 - 2014

  Former Co-Founder & Executive Committee Member of the Middle East Film and Comic Con (MEFCC), the first ever Pop Culture event in the region, which, since its launch in 2012 has grown to become a flagship event for Dubai and one of the top events of its kind in the world. The MEFCC was the winner of the Best Exhibition in the Middle East for 3 consecutive years and now attracts over 75,000 visitors per year. Former Co-Founder & Executive Committee Member of the Middle East Film and Comic Con (MEFCC), the first ever Pop Culture event in the region, which, since its launch in 2012 has grown to become a flagship event for Dubai and one of the top events of its kind in the world. The MEFCC was the winner of the Best Exhibition in the Middle East for 3 consecutive years and now attracts over 75,000 visitors per year.



ExtraCake P.R.A

• Dubai

• Creative Director

  • 2004 - 2014

  Founded as a Boutique Advertising Agency in 2004, ExtraCake grew to a fully integrated communications agency with specialised divisions for Advertising, Digital Marketing, Public Relations and Event Management. Starting initially with only 4 staff and operating as Creative Director, I worked on every facet of the industry handling large campaigns and launching numerous brands into the market. We maintained multi-national clients on contracts across multiple industries and disciplines and managed large-scale events and activation campaigns from concept to delivery. Handling all aspects of managing and running the business: • Managing creative & administration teams with over 30 staff • Creative Direction & Studio Management • Managing Briefs, Drafting Proposals and Presentations • Event Concepts, Design, Management & Reporting • Fully Integrated Advertising Campaigns – BTL, ATL, Digital & Live Communication • Corporate Identity & Brand Development • Photography, TV, Radio & Digital Content Production Show less



IMPACT BBDO

• Advertising Services
• 400 - 500 Employee

• Senior Art Director

  • 2002 - 2004

  Leading a team of graphic designers and visualisers handling the Daimler Chrysler account: Chrysler, jeep and Dodge for the GCC and Levant regions for all their Through-the-Line requirements within the Automotive Sector. This included but not limited to: • Advertising Campaigns and Car launches • Dealers Tactical campaigns • Customer CRM & Dealer Loyalty Programs • Photography, TV, Radio & Digital Content Production • Yearly participation in B2B and B2C events such Automechanica and the Dubai Motor Show • Catalogues, Point of Sale & Sales Incentives programs • Etc. Show less



Identity

• Dubai, United Arab Emirates

• Senior Graphic Designer

  • 2000 - 2002

  Working on a broad variety of clients and projects for UAE and GCC based Clients: • Developing Corporate Identities presentations and pitches • Supporting Below the Line Campaigns and Collaterals • Developing Brand Guidelines & Manuals Working on a broad variety of clients and projects for UAE and GCC based Clients: • Developing Corporate Identities presentations and pitches • Supporting Below the Line Campaigns and Collaterals • Developing Brand Guidelines & Manuals



FP7 McCann

• United Arab Emirates
• Advertising Services
• 400 - 500 Employee

• Art Director

  • 1998 - 2000

  Creating and managing retail advertising from concept to delivery for Through-The-Line projects. • Conceptualising and creating Advertising campaigns and product launches • Tactical campaigns • Overseeing photo and TV shoots • Adaptation of work for Multi national brands following their Brand Guidelines and executed in multiple languages for markets across the Middle East and Asian Subcontinent. Creating and managing retail advertising from concept to delivery for Through-The-Line projects. • Conceptualising and creating Advertising campaigns and product launches • Tactical campaigns • Overseeing photo and TV shoots • Adaptation of work for Multi national brands following their Brand Guidelines and executed in multiple languages for markets across the Middle East and Asian Subcontinent.



Averda

• United Arab Emirates
• Environmental Services
• 700 & Above Employee

• Art Director

  • 1996 - 1998

  The focus was mainly on industrial and environmental design serving the head office as well as its subsidiaries: Leeds International, Sukleeen and Sukomi Waste Management handling all the below and above the line requirements for the group as well as participating in the preparation for the company environmental exhibitions throughout the year. • Conceptualising and creating Advertising campaigns and product launches • In-house below the line requirements for all the subsidiaries • Overseeing Photo and TV shoots • Exhibition stands • Color schemes for industrial plants and equipment Show less



TMI

• Beirut District, Lebanon

• Junior Art Director

  • 1995 - 1996